SpeakFeelThe Mobile Menu
SpeakFeelWho are you?
Transform Your ContentPublish your digital content to all platforms:         Mobile    Mobile Web              +          ...
Content ManagementIT ALL STARTS HERE:Whether it be WordPress, Drupal, Joomla, or a custom CMS Develop a system that is rig...
APIAn API or application programming interface is code or set of code   rules that works between your CMS and everything E...
Native Mobile ApplicationsTake advantage of the power ofsmartphones and tablets…                …including the camera,    ...
Mobile Web    Device Agnostic implementation          … Great for information delivery    Limited in access to the a smart...
Responsive Web DesignA responsive website design makesyour site scale to any device size.By giving your site an adaptivela...
UX & UIA User Experience and User InterfaceUser Interaction design,implementation and visual designare imperative to an Ap...
The Store SubmissionDon’t Underestimate the StoreSubmission ProcessWhether it be Apple’s App Store, BBApp World or the And...
AnalyzeFind out what content your user is engaging with,   and via what device or platform to allow you to   react to your...
The Quick Fix?Cross-Platform Mobile Development Tools:      Phone Gap      AppceleratorBeware of the promises!  •Built for...
The Total ExperienceMeasure & report                                         Analyze youron your mobile                   ...
Mobile Trends
Social Media IntegrationGet your users to interact and shareyour content with their mobiledevice.Whether it’s Twitter, Fac...
What’s Now and NextGeo-location               In-app purchasingNFC                Gamification
Auto-buildWeb applications such as JoeMobi,Appifier and Mobile Roadie auto-compile apps base on yourpreferences:  •Upload ...
App Profiles
ShopCatchShopCatch is an exciting new app inretail and couponing in the Canadianmarket that enables consumers tofind local...
Avatar BuilderAvatar Builder lets users get creativeand make an illustrated avatar thatlooks just like them. Featuring a w...
Discovery 2011Created for OCE’s annual conferenceand trade show, Discovery, thismobile website was a portal to allthe exhi...
Audiobooks.comAudiobooks.com commissionedSpeakFeel to create a nativeBlackBerry application for theiraudio book streaming ...
Thank YouNoel WebbVice-President / Chair   noel@speakfeel.caSpeakFeel Corporation    416-848-3748                         ...
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What You Need To Know About Mobile | Noel Webb, SpeakFeel Corporation

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This session will give attendees insight on how to port their content across multiple platforms and increase consumer engagement. Mobile initiatives have become necessary cornerstones of any campaign. How and where do you even begin to assess this rapidly growing market? Join Noel Webb of SpeakFeel Corporation to learn how to maximize your message.

Takeaways
• Where to start with your mobile initiative
• How to identify your mobile market
• Is mobile right for you?

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What You Need To Know About Mobile | Noel Webb, SpeakFeel Corporation

  1. 1. SpeakFeelThe Mobile Menu
  2. 2. SpeakFeelWho are you?
  3. 3. Transform Your ContentPublish your digital content to all platforms: Mobile Mobile Web + Web Social
  4. 4. Content ManagementIT ALL STARTS HERE:Whether it be WordPress, Drupal, Joomla, or a custom CMS Develop a system that is right for you. Your content begins here and is transported everywhere.Maximize your content reach, customer engagement and ROI
  5. 5. APIAn API or application programming interface is code or set of code rules that works between your CMS and everything ELSE!It allows your native applications, mobile web, responsive web- site and User interface to receive any and all of the information types that you may wish to view or interact with.Think of it as your content and information pipeline.
  6. 6. Native Mobile ApplicationsTake advantage of the power ofsmartphones and tablets… …including the camera, geo-locational abilities, e-mail and processing with your native application for any of the key platforms.
  7. 7. Mobile Web Device Agnostic implementation … Great for information delivery Limited in access to the a smartphones+ hardware abilities (no camera, email etc …)
  8. 8. Responsive Web DesignA responsive website design makesyour site scale to any device size.By giving your site an adaptivelayout and design, content (includingimages) and text will appropriatelydisplay your site on multiple devicetypes… …including smartphones and tablets.
  9. 9. UX & UIA User Experience and User InterfaceUser Interaction design,implementation and visual designare imperative to an Apps DNAIntuitive simple feature sets anduser flow are required for maximumuser engagement
  10. 10. The Store SubmissionDon’t Underestimate the StoreSubmission ProcessWhether it be Apple’s App Store, BBApp World or the Android MarketSubmissions will affect your timeline! •Prepare your Screenshots •Your App “Story” •Promote!
  11. 11. AnalyzeFind out what content your user is engaging with, and via what device or platform to allow you to react to your customers requirements.Common analytics tools such as Google analytics and Flurry (for mobile applications and web) are commonplace inclusions. Who is translating this data?Develop meaningful reports on your organizations digital usage to help you make decisions based on your quantitative data
  12. 12. The Quick Fix?Cross-Platform Mobile Development Tools: Phone Gap AppceleratorBeware of the promises! •Built for traditional web developers •Simple is best •You may just end up starting over or paying more
  13. 13. The Total ExperienceMeasure & report Analyze youron your mobile current content &efforts users Measure Analyze Mobilize with a Socialize Mobilize native application and a responsive design website ManagementConnect with & Hosting Manage youryour audience & content in thespread the word cloud with powerful tools
  14. 14. Mobile Trends
  15. 15. Social Media IntegrationGet your users to interact and shareyour content with their mobiledevice.Whether it’s Twitter, Facebook,Pinterest or YouTube: if a keymessage and content engagementare your thing… …look no further than social media integration.
  16. 16. What’s Now and NextGeo-location In-app purchasingNFC Gamification
  17. 17. Auto-buildWeb applications such as JoeMobi,Appifier and Mobile Roadie auto-compile apps base on yourpreferences: •Upload images •Content Manage •Most are RSS based! •Can be more costly than you think
  18. 18. App Profiles
  19. 19. ShopCatchShopCatch is an exciting new app inretail and couponing in the Canadianmarket that enables consumers tofind local and hyper-local dealsbased on GPS coordinates, andredeem discounts and coupons usingtheir smartphone.Users can search for deals by Client:location, at their favourite mall, orfollow a specific retailer fornotifications. The app features bothexclusive offers and publiclyavailable deals, as well as mobilecoupon redemption. Platform:
  20. 20. Avatar BuilderAvatar Builder lets users get creativeand make an illustrated avatar thatlooks just like them. Featuring a widerange of features, clothing andaccessories, users can customize theiravatar to match their mood or style.Avatars can then easily be shared viasocial networks, or set as the user’sBlackBerry Messenger (BBM) userpicture.The application was updated in Fall2011 with an “Ugly ChristmasSweater” expansion pack, giving users Client:more clothing and accessory options.The app can accept any number ofexpansion packs to give users morecustomization around specific themesor events. Platform:
  21. 21. Discovery 2011Created for OCE’s annual conferenceand trade show, Discovery, thismobile website was a portal to allthe exhibitors, speakers and sessionsat the 2 day conference in May 2011.Mobile web was chosen for thisevent in order to be available to allattendees regardless of mobileplatform.The mobile website featured varyinglevels of effects and design to Client:accommodate every device, fromthe latest iPad tablet to the oldestBlackBerry. Platform: Mobile Web
  22. 22. Audiobooks.comAudiobooks.com commissionedSpeakFeel to create a nativeBlackBerry application for theiraudio book streaming service.Mobile is a natural fit for audiobooks, as users can listen anywhere.The app includes streaming,download, and instant playback ofthousands of titles in an easy-to-useformat. Client:SpeakFeel also helped develop theAPI that will be used to powerAudiobooks.com iOS and Androidapps. Platform:
  23. 23. Thank YouNoel WebbVice-President / Chair noel@speakfeel.caSpeakFeel Corporation 416-848-3748 51 Wolseley Street Toronto, ON M5T 1A4

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