25. Learn about the subject matter
Learn about the users
Uncover business objectives
Understand project constraints
1. DISCOVER
26. Distill insights found from research
Create the framework for your design – features
Concept initial high-level ideas for your design
Create a proof of concept
2. DEFINE
27. Build on initial concepts with more detailed explorations
Document all components of the experience
Create the visual expression of your design
Prototype the experience
3. DESIGN
29. Your Proposal
- Why you’re interested
- Some preliminary ideas
- Your process and the work you’ll deliver
- Your bios (so the client understands the team)
- Timeline and budget