User Experience: An Industry (Always) in Transition

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I was invited to give a talk at Stanford's d.school, and here are my slides. I've updated them with more cohesive notes where possible. Some points of my talk were simply too much to include in the notes. Enjoy!

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User Experience: An Industry (Always) in Transition

  1. 1. User Experience: AnIndustry in Transition Always
  2. 2. Studio ArchetypeAmericans increasingly Methodaccess the internet in Yahoo!different One™ Capital ways. Flickr Kosmix Adaptive Path
  3. 3. • A bit of history• A definition of UX• Teams• 8 Principles• Process• Never stop asking
  4. 4. A brief history of UX
  5. 5. Software UsabilityEngineering Engineering (HCI)
  6. 6. Graphic Software UsabilityDesign Engineering Engineering (HCI)
  7. 7. Graphic Software UsabilityDesign Engineering Engineering (HCI)
  8. 8. Graphic SoftwareDesign Engineering Product
  9. 9. Waterfall Process
  10. 10. www
  11. 11. The web caused UX.
  12. 12. Graphic DesignersDevelopersAnthropologistsEthnographersMarketersInteraction Designers
  13. 13. WritersPsychologistsArchitectsAnalystsResearchers
  14. 14. UX! Who are we?
  15. 15. Information Designers
  16. 16. Interface Designers
  17. 17. User InterfaceDesigners
  18. 18. Human InterfaceDesigners
  19. 19. Information Architects
  20. 20. Brand & IdentityArchitects
  21. 21. Brand & InformationArchitects
  22. 22. Architects for the NewEconomy™
  23. 23. Interaction Designers
  24. 24. User-centeredDesigners
  25. 25. User ExperienceArchitects
  26. 26. User ExperienceArchitectsDesigners
  27. 27. User ExperienceArchitectsDesigners
  28. 28. Experience Designers!
  29. 29. Experience Designers
  30. 30. Design Thinking™The Design Process™Agile UX™Lean UX™
  31. 31. You can’t make shitwith only designers.
  32. 32. What is UX right now?
  33. 33. User Experience: howone feels about using aproduct, system, orservice.
  34. 34. DemographicsContextMotivationsValuesFeelingsCulture
  35. 35. Demographics
  36. 36. Context
  37. 37. Context
  38. 38. Motivations
  39. 39. So what’s measurable?
  40. 40. How’s this get backinto the experience?
  41. 41. What is UX Design?
  42. 42. Experience design (XD) is the practice of designingproducts, processes, services, events, and environmentswith a focus placed on the quality of the user experienceand culturally relevant solutions, with less emphasisplaced on increasing and improving functionality of thedesign.[1] An emerging discipline, experience designdraws from many other disciplines including cognitivepsychology and perceptual psychology, linguistics,cognitive science, architecture and environmentaldesign, haptics, hazard analysis, product design, theatre,information design, information architecture,ethnography, brand strategy, interaction design, servicedesign, storytelling, heuristics, technical communicationand design thinking.
  43. 43. User experience design (UXD) is a subset of the field ofexperience design that pertains to the creation of thearchitecture and interaction models that affect userexperience of a device or system. The scope of the fieldis directed at affecting "all aspects of the user’sinteraction with the product: how it is perceived, learned,and used."
  44. 44. Our definition:Drawing on whateverand whomever youneed to in order todesign and buildawesome products.
  45. 45. Teams
  46. 46. If everyone on theteam isn’t part of theUX focus, you have aproblem.
  47. 47. Everyone needs atleast a cursoryunderstanding of whatother folks do.
  48. 48. MakersDevs Designers “Strategists”
  49. 49. MakersDevs Designers “Strategists”
  50. 50. Web+ MobileRetail spaceSearch Engine
  51. 51. 8 PRINCIPLES(There should be 9.)
  52. 52. Don’t get bogged down.
  53. 53. When making productsand services, strategyand design are vaporwithout execution.
  54. 54. 12,972
  55. 55. Design doesn’t endwith a stack ofdocuments.
  56. 56. Get to “code” as soonas possible.
  57. 57. Be in touch with youraudience.
  58. 58. Context overconsistency
  59. 59. Say “No.”Often.
  60. 60. When it matters, fasttrumps beautiful.
  61. 61. Fast Beautiful Sticky AWESOME
  62. 62. Process
  63. 63. New Major idea BugLaunch V.2 V.3 Audience feedback New features
  64. 64. UXish questions
  65. 65. Who’s it for?
  66. 66. What would I want todo first? And then?
  67. 67. What am I (or they)trying to achieve?
  68. 68. Where are peoplegoing to use this?
  69. 69. What do the businessstakeholders want outof this?
  70. 70. In what ways are wetrying to changesomeone’s (or agroup’s) behavior?
  71. 71. What can we remove?
  72. 72. Copywriting is design.
  73. 73. In what ways can weimprove thecopywriting?
  74. 74. HowIn what ways can weimprove thecopywriting?
  75. 75. How can existingsolutions be improved?
  76. 76. Why do current optionssuck so badly?
  77. 77. What’s the best tool forthis job?
  78. 78. UX is murky at best.That’s ok.
  79. 79. @seabright@gzahnd@remotezygote

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