Non-profit communication using technology


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Non-profit communication using technology. Review of the YMCA, United Cerebral Palsy and the Humane Society and how they have used technology to expand their base and raise money.

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  • Non-profit communication using technology

    1. 1. Non-profit communication using technology history, present and possible future Suna Gurol COM546 UW MCDM, March 10, 2009
    2. 2. Outline <ul><li>What is a non-profit organization exactly? Why do they need to communicate? </li></ul><ul><li>Past </li></ul><ul><ul><li>Railroads </li></ul></ul><ul><ul><li>Television </li></ul></ul><ul><li>Present </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><li>One possible future </li></ul>
    3. 3. Railroads <ul><li>YMCA reached out </li></ul><ul><li>to workers and expanded their reach into different </li></ul><ul><li>demographics </li></ul>
    4. 4. Television
    5. 5. Internet <ul><li>Until 1999, it was difficult to find non-profit websites on the Internet </li></ul>
    6. 6. Internet (cont’d)
    7. 7. Social Media <ul><li>Social media are a perfect fit with non-profits. </li></ul>
    8. 8. Social Media – Case Study <ul><li>Humane Society is an early adopter for a non-profit organization of the Internet & social media </li></ul><ul><li>Ran a contest based on LOLCats </li></ul>
    9. 9. Social Media – Case Study
    10. 10. The near future – Will we have to feed the media monster? <ul><li>For SM tools to be successful they need to be adopted AND used. </li></ul><ul><li>Drawbacks include always having to feed the monster and losing control </li></ul>
    11. 11. The possible future <ul><li>Does technology now control information - not the other way around? </li></ul><ul><li>Will people stop </li></ul><ul><li>listening? </li></ul>
    12. 12. Another possible future – Gibson’s Neuromancer <ul><li>Technological advances could dehumanize people </li></ul><ul><li>What will happen to charity, healing, caring, curing … </li></ul>
    13. 13. More likely…
    14. 14. Photo Credits <ul><ul><li>Slide 3 - Thomas Lieser “Train”, Flickr </li></ul></ul><ul><ul><li>Slide 4 – montage of screenshot of Dennis James from History of UCP and television set image </li></ul></ul><ul><ul><li>Slide 5 – Binoculars, Flickr </li></ul></ul><ul><li>Slide 6 – Graphs from Bayer Center for Non-profit Management, Southwestern Pennsylvania Nonprofit Technology Survey 2008 </li></ul><ul><ul><li>Slide 7 – Hannah Webster, “day forty four” Flickr </li></ul></ul><ul><ul><li>Slide 8 – LOL Cats </li></ul></ul><ul><ul><li>Slide 9 - LOL Seals - Cassie - Silver Spring, MD, Jan-Erik - Hessen, Germany, Chandra - Atlanta, GA </li></ul></ul><ul><ul><li>Slide 10 – Cookie Monster, Sesame Street </li></ul></ul><ul><ul><li>Slide 11 – Jeniot, “La,la,la Not Listening” Flickr, April 16, 2008 </li></ul></ul><ul><ul><li>Slide 12 - Lupus Yonderboy, Andrew Hill, Flickr </li></ul></ul><ul><ul><li>Slide 13 – </li></ul></ul>
    15. 15. Bibliography <ul><ul><li>Boeder, P. (2002, July 1). Non-profits on E: How Non-Profit organizations are using the Internet for Communication, Fundraising, and Community Building . Retrieved Feb. 18, 2009, from First Monday - Peer Reviewed Journal on the Internet: </li></ul></ul><ul><ul><li>Forster, J. (2008, Nov 5) “Communiation Tools – Frequency.” Message posted to Jeff’s Blog at Bayer Center Nonprofit Technology Survey, </li></ul></ul><ul><ul><li>Gibson, W. (1984). Neuromancer. New York, NY: Ace Books. </li></ul></ul><ul><ul><li>Kautz Family YMCA Archives, University of Minnesota Libraries. (2005). History of Transportation Department. (R. o.-T. Libraries, Ed.) Retrieved February 2, 2008, from YMCA Transportation and Railroad Departments: An Inventory of Their Records : </li></ul></ul><ul><ul><li>Kenix, L. (2007). In Search of Utopia: An analysis of non-profit web pages. Information, Communication & Society , 10 (1), 69-94. </li></ul></ul><ul><ul><li>McLuhan, M. (1964). Understanding Media. New York, NY: McGraw-Hill Book Company. </li></ul></ul><ul><ul><li>Rogers, E. (2003). Diffusion of Innovations. New York, NY: Free Press. </li></ul></ul><ul><ul><li>United Cerebral Palsy. (2009). About UCP: Mission & History - The 1950's . Retrieved February 2, 2009, from United Cerebral Palsy: </li></ul></ul><ul><ul><li>Winston, B. (1998). Media Technology and Society. New York, NY: Routledge. </li></ul></ul><ul><ul><li>YMCA. (2008). History of the YMCA Movement. Retrieved Feb 2, 2009, from YMCA: </li></ul></ul><ul><ul><li>Zald, M., & Denton, P. (1987). From Evangelism to General Services: The Transformation of the YMCA. In M. Zald, & J. McCarthy (Eds.), Social Movements in an Organizational Society - Collected Essays (pp. 143-161). New Brunswick, NJ, USA: Transaction Books </li></ul></ul>
    16. 16. Contact <ul><li>Suna M. Gurol Communications 546 – Evolution and Trends in Digital Media Evolution University of Washington Masters in Communication in Digital Media [email_address] </li></ul>