Non-profit organizations have historically used emerging communication technologies to further their missions and expand their reach. Railroads in the past and television in the mid-20th century allowed non-profits like the YMCA to communicate with broader audiences. In the late 1990s and 2000s, the internet and social media became prevalent non-profit communication tools, with early adopters like the Humane Society using sites like Facebook and contests on platforms like Reddit. While new technologies provide opportunities for outreach, their overuse risks "feeding the media monster" and losing control of messaging, with some concern that technology could eventually "dehumanize" important nonprofit work around charity and care.

1. Non-profit communication using technology history, present and possible future Suna Gurol COM546 UW MCDM, March 10, 2009

4. Television

6. Internet (cont’d)

9. Social Media – Case Study

13. More likely…