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A DIGITAL CHAMPION IN
THE EYE OF THE
STORM OF SOCIAL MEDIA
A Digital Champion’s presentation by Marjorie Newson
8 May 2013
2
3
Once upon a time…
…Not so long ago, things were very different …
TEACHING THE PROFESSOR
4
That’s the
way to do it!
I joined these:
‡Alt Theatre
Directors
‡Alt Tom Robbins
‡Alt Computer
Newbies
1986
5
MEETING VIA MAILING LISTS
6
1995
7
THE INFORMATION
SUPERHIGHWAY
8
THE STORM OF SOCIAL MEDIA
BEGINS
9
1996 MY FIRST WEBSITE
10
SOCIAL MEDIA MILESTONES
11
1997 - The Web boasted one million sites. Blogging begins. AOL Instant
Messenger lets users chat.
1998 - Google opens as a major Internet search engine and index.
1999 - Friends Reunited, remembered as the first online social network to achieve prominence, was founded in Great Britain to relocate past school pals.
2000 – The millennium begins & no computers crash
1999 - Friends Reunited, remembered as the first online social network to
achieve prominence, was founded in Great Britain to relocate past school
pals.
2000 – The millennium begins & no computers crash
2001 - Wikipedia, the online encyclopaedia and world's largest
wiki, was started.
2003 - MySpace. Another social networking website & the
virtual world of Second Life were born & LinkedIn was
started as a business-oriented social networking site for
professionals.
2001 - Wikipedia, the online encyclopaedia and world's largest wiki, was started.
2003 - MySpace. Another social networking website & the virtual world of Second Life were born & LinkedIn was started as a business-oriented social networking site
SOCIAL MEDIA MILESTONES
12
2004 – Facebook was started for students at Harvard College, Podcasting
began on the Internet. Flickr image hosting website opened & Digg was
founded as a social news website where people shared stories found
across the Internet.
2006 - Twitter was launched as a social networking and microblogging
site, enabling members to send and receive 140-character messages called
tweets.
2007 - Apple released the iPhone multimedia and Internet Smartphone.
2008 - Facebook surpassed MySpace in the total number of monthly
unique visitors.
2009 - Unfriend was the New Oxford American Dictionary word of the
year & it was estimated that a quarter of Earth's population used the
Internet.
2010 - Apple released the iPad tablet computer with advanced multimedia
and Internet capabilities.
2011 - Social media commerce was on the rise along with mobile social
media via Smartphones and tablet computers.
TRENDS ARE CONSTANT
13
2012 -SOCIAL MEDIA MILESTONES
14
Social media has come of age with more people using Smartphones and tables to access
social networks. New sites emerge and catch on. The top ten social networks are
Facebook, Blogger, Twitter, Wordpress, LinkedIn, Pinterest, Google+, Tumblr, MySpace
and Wikia.
More than half of adults 25-34 use social media at the office. Almost a third of young
adults 18-24 use social media in the bathroom.
Advertisers look to social "likes" to enhance brand visibility.
Facebook reached a billion users in 2012.
YouTube has more than 800 million users each month with more than 1 trillion views per
year or around 140 views for every person on Earth.
2012 STATISTICS
15
WORLD INTERNET USAGE AND POPULATION STATISTICS
June 30, 2012
World Regions Population
(2012 Est.)
Internet Users
Dec. 31, 2000
Internet Users
Latest Data
Penetration
(%
Population)
Growth
2000-2012
Users %
of Table
Africa 1,073,380,925 4,514,400 167,335,676 15.6 % 3,606.7 % 7.0 %
Asia 3,922,066,987 114,304,000 1,076,681,059 27.5 % 841.9 % 44.8 %
Europe 820,918,446 105,096,093 518,512,109 63.2 % 393.4 % 21.5 %
Middle East 223,608,203 3,284,800 90,000,455 40.2 % 2,639.9 % 3.7 %
North America 348,280,154 108,096,800 273,785,413 78.6 % 153.3 % 11.4 %
Latin America /
Caribbean
593,688,638 18,068,919 254,915,745 42.9 % 1,310.8 % 10.6 %
Oceania /
Australia
35,903,569 7,620,480 24,287,919 67.6 % 218.7 % 1.0 %
WORLD TOTAL 7,017,846,922 360,985,492 2,405,518,376 34.3 % 566.4 % 100.0 %
NOTES: (1) Internet Usage and World Population Statistics are for June 30, 2012. (2) CLICK on each world region
name for detailed regional usage information. (3) Demographic (Population) numbers are based on data from the US
Census Bureau and local census agencies. (4) Internet usage information comes from data published by Nielsen Online,
by the International Telecommunications Union, by GfK, local ICT Regulators and other reliable sources. (5) For
definitions, disclaimers, navigation help and methodology, please refer to the Site Surfing Guide. (6) Information in this
site may be cited, giving the due credit to www.internetworldstats.com. Copyright © 2001 - 2013, Miniwatts Marketing
Group. All rights reserved worldwide.
2013, YEAR OF PINTEREST
16
WEATHERING THE STORM
17

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130504DCPresentationLondon

  • 1. A DIGITAL CHAMPION IN THE EYE OF THE STORM OF SOCIAL MEDIA A Digital Champion’s presentation by Marjorie Newson 8 May 2013
  • 2. 2
  • 3. 3 Once upon a time… …Not so long ago, things were very different …
  • 4. TEACHING THE PROFESSOR 4 That’s the way to do it! I joined these: ‡Alt Theatre Directors ‡Alt Tom Robbins ‡Alt Computer Newbies
  • 9. THE STORM OF SOCIAL MEDIA BEGINS 9
  • 10. 1996 MY FIRST WEBSITE 10
  • 11. SOCIAL MEDIA MILESTONES 11 1997 - The Web boasted one million sites. Blogging begins. AOL Instant Messenger lets users chat. 1998 - Google opens as a major Internet search engine and index. 1999 - Friends Reunited, remembered as the first online social network to achieve prominence, was founded in Great Britain to relocate past school pals. 2000 – The millennium begins & no computers crash 1999 - Friends Reunited, remembered as the first online social network to achieve prominence, was founded in Great Britain to relocate past school pals. 2000 – The millennium begins & no computers crash 2001 - Wikipedia, the online encyclopaedia and world's largest wiki, was started. 2003 - MySpace. Another social networking website & the virtual world of Second Life were born & LinkedIn was started as a business-oriented social networking site for professionals. 2001 - Wikipedia, the online encyclopaedia and world's largest wiki, was started. 2003 - MySpace. Another social networking website & the virtual world of Second Life were born & LinkedIn was started as a business-oriented social networking site
  • 12. SOCIAL MEDIA MILESTONES 12 2004 – Facebook was started for students at Harvard College, Podcasting began on the Internet. Flickr image hosting website opened & Digg was founded as a social news website where people shared stories found across the Internet. 2006 - Twitter was launched as a social networking and microblogging site, enabling members to send and receive 140-character messages called tweets. 2007 - Apple released the iPhone multimedia and Internet Smartphone. 2008 - Facebook surpassed MySpace in the total number of monthly unique visitors. 2009 - Unfriend was the New Oxford American Dictionary word of the year & it was estimated that a quarter of Earth's population used the Internet. 2010 - Apple released the iPad tablet computer with advanced multimedia and Internet capabilities. 2011 - Social media commerce was on the rise along with mobile social media via Smartphones and tablet computers.
  • 14. 2012 -SOCIAL MEDIA MILESTONES 14 Social media has come of age with more people using Smartphones and tables to access social networks. New sites emerge and catch on. The top ten social networks are Facebook, Blogger, Twitter, Wordpress, LinkedIn, Pinterest, Google+, Tumblr, MySpace and Wikia. More than half of adults 25-34 use social media at the office. Almost a third of young adults 18-24 use social media in the bathroom. Advertisers look to social "likes" to enhance brand visibility. Facebook reached a billion users in 2012. YouTube has more than 800 million users each month with more than 1 trillion views per year or around 140 views for every person on Earth.
  • 15. 2012 STATISTICS 15 WORLD INTERNET USAGE AND POPULATION STATISTICS June 30, 2012 World Regions Population (2012 Est.) Internet Users Dec. 31, 2000 Internet Users Latest Data Penetration (% Population) Growth 2000-2012 Users % of Table Africa 1,073,380,925 4,514,400 167,335,676 15.6 % 3,606.7 % 7.0 % Asia 3,922,066,987 114,304,000 1,076,681,059 27.5 % 841.9 % 44.8 % Europe 820,918,446 105,096,093 518,512,109 63.2 % 393.4 % 21.5 % Middle East 223,608,203 3,284,800 90,000,455 40.2 % 2,639.9 % 3.7 % North America 348,280,154 108,096,800 273,785,413 78.6 % 153.3 % 11.4 % Latin America / Caribbean 593,688,638 18,068,919 254,915,745 42.9 % 1,310.8 % 10.6 % Oceania / Australia 35,903,569 7,620,480 24,287,919 67.6 % 218.7 % 1.0 % WORLD TOTAL 7,017,846,922 360,985,492 2,405,518,376 34.3 % 566.4 % 100.0 % NOTES: (1) Internet Usage and World Population Statistics are for June 30, 2012. (2) CLICK on each world region name for detailed regional usage information. (3) Demographic (Population) numbers are based on data from the US Census Bureau and local census agencies. (4) Internet usage information comes from data published by Nielsen Online, by the International Telecommunications Union, by GfK, local ICT Regulators and other reliable sources. (5) For definitions, disclaimers, navigation help and methodology, please refer to the Site Surfing Guide. (6) Information in this site may be cited, giving the due credit to www.internetworldstats.com. Copyright © 2001 - 2013, Miniwatts Marketing Group. All rights reserved worldwide.
  • 16. 2013, YEAR OF PINTEREST 16