This Powerpoint presentation talks about the Functions of communication and media in the society... This has an assestment that would identify your understanding as you go on to the discussion.

2. Functions of
Communication
and Media

3. According to McNair communication
and media function:
• Monitors event / Monitoring Function
• Educates the audience/ Information
Function.
• Provides a venue for debate/Opinion
Function.
• Act as the watchdog.(Watchdog role
of journalism
• Serves as a channel for political
affairs.

4. Functions of Communication
and Media
1. Monitoring Function – inform citizens
of what is happening around them.
Example: In times of natural disasters,
war, health scares, etc.
Broadcast media (TV Patrol, 24Oras and
etc.)

5. 2. Information function - educate the
audience as to the meaning and
significance of the “facts”; ability of the
media to teach the various norms,
rules and values.
Example: Watching educative or
documentary shows/programs like
Matanglawin, Ancient X files, Super
Book, Mathtinik and etc.
(Broadcast Media).
Functions of Communication
and Media

6. 3. Opinion function- provide a
platform for public political
discourse, facilitating the formation
of “public opinion” and feeding that
opinion back to the public from
whence it came.
Example: Political forums like
debates, hearings and speeches.
Functions of Communication
and Media

7. 4. Watchdog role of journalism - give
publicity to governmental and political
institutions.
Examples: Pork Barrel scandal(Bantay
Kaban , GMA special report). Bayan Mo
Ipatrol Mo (ABS-CBN election coverage)
• Example : SONA media coverage
Functions of Communication
and Media
5. Serve as the channel for the
advocacy of political viewpoints.

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PAPER FOR THE
ASSESTMENT…

9. Assessment
1-3. Identification
1. Function that informs the
citizens of what is happening
around them.
2. Give publicity to government
and political institutions that
also serve as the defender.

10. 3. Educate the audience as to the
meaning and significance of the
“facts”
4-8 Give the five functions of
communication and media
according to McNair.
9-15. “Media and society in
general, and individuals, in
particular are both responsible
with and to each other”
Why is it so?

11. Answers:
1. Monitoring Function
2. Watchdog role of
journalism/Watchdog.
3. Information Function/educates the
audience.
4-8. CAN BE INTERCHANGE
4. Monitoring Function
5. Information Function/educates the
audience.

12. 6. Provides a venue for debate/Opinion
Function.
7. Act as the watchdog/Watchdog role
of journalism.
8. Serves as a channel for political
affairs.
9-15. ANSWER MAY VARY…
Subject teacher will be the one to
check.