Richardbooth himss-june232011-print

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Presentation given at HIMSS Ontario AGM on June 23rd 2011

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  • Wireless from 1 billion to 5 billionInternet use from 400 million, to 2 billion
  • Richardbooth himss-june232011-print

    1. 1. Social Media in Healthcare: Evolving Examples<br />Richard Booth, RN, MScN, PhD(c)<br />The University of Western Ontario<br />rbooth5@uwo.ca<br />@rbooth5<br />
    2. 2. Basic Definition<br />Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.<br />http://en.wikipedia.org/wiki/Social_media<br />
    3. 3. Crash course history<br />Who<br />What <br />When<br />Why <br />Where<br />How<br />So what…who cares <br />
    4. 4. Background<br />Social media – a brief history<br />1971 – the first email<br />1978 – BBS, using phone lines<br />1988 - IRC<br />1991 – Netscape Navigator <br />1994 – Geocities is founded<br />1996 – ICQ released<br />1998 – Google <br />1999 – Napster, Blogger<br />2001 - Wikipedia<br />2002 – Friendster<br />2003 – MySpace<br />2003 – Second Life<br />2004 – (The) Facebook<br />2005 - YouTube<br />2006 – Twitter<br />2006 – Digg….then reddit, stumbleupon<br />2007 – iPhone<br />2010 - iPad<br />http://mashable.com/2011/01/24/the-history-of-social-media-infographic/<br />
    5. 5. “The impact of Web 2.0 on the balance of power and knowledge between patient and professional is enormously significant”<br />--UK NHS 2008 www.debatepapers.org.uk/pdf/Futures-Debate.5.pdf<br />
    6. 6. Who…<br />
    7. 7. Who<br />8.7 million Canadians used the internet to search for health info in 2008<br />79% of households had internet connectivity in 2010<br />62% of American internet users “use at least one social networking site” (Pew, 2011)<br />http://pewinternet.org/Reports/2011/Technology-and-social-networks/Part-2/Demographics.aspx; http://www.statcan.gc.ca.proxy2.lib.uwo.ca:2048/daily-quotidien/110525/dq110525b-eng.htm<br />
    8. 8. Who<br />From http://www.engadget.com/2011/01/28/un-worldwide-internet-users-hit-two-billion-cellphone-subscript/<br />
    9. 9. 10 million pairs of ‘friends’<br /><ul><li>More than 500 million active users
    10. 10. 50% of active users log on to Facebook in any given day
    11. 11. Average user has 130 friends
    12. 12. People spend over 700 billion minutes per month on Facebook</li></ul>http://www.facebook.com/press/info.php?statistics<br />
    13. 13. What…<br />
    14. 14. What<br />Blogs<br />Social Networking Sites<br />Social News<br />Social Measuring<br />Microblogging<br />Video Sharing<br />Photo Sharing<br />Professional Networks<br />Niche Communities<br />Comment Communities<br />Podcasting Communities<br />Presentation-sharing Sites<br />Review & Recommendation Sites<br />Product-based Communities<br />http://onbloggingwell.com/23-types-of-social-media-sites<br />
    15. 15.
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    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26. http://www.smich.ca<br />
    27. 27. Blending/Blurring …<br />
    28. 28.
    29. 29. Micro-financing <br />Kiva.org<br />Communitylend, Zopa, Propser<br />Imagine getting a mortgage from a micro-loan?<br />
    30. 30. Knowledge and Journalism<br />Wikipedia/Guardian/Huffington Post<br />**3.44 million English articles<br />
    31. 31. http://health2challenge.org/<br />http://www.jmir.org/<br />
    32. 32. When…<br />
    33. 33.
    34. 34. #vancouverriot<br />http://blog.deliciousjuice.com/2011/06/16/only-human/<br />
    35. 35. Others… cont’d<br /><ul><li>Toronto G20 demonstrations (i.e., by the media, protestors, bystanders, and police alike) (http://www.newsdurhamregion.com/opinion/article/157377)
    36. 36. OldSpice viral commercials (http://www.youtube.com/user/OldSpicehttp://mashable.com/2010/07/15/old-spice-stats/)
    37. 37. North Korea’s Twitter/YouTube account</li></ul>“I don't think @uriminzok (no. Korea) understands the concept of twitter.” By @pamgilmour Aug 26, 2010<br /><ul><li>Egypt: “If your government shuts down the internet, shut down your government”
    38. 38. Canada: Stop the meter (488,000 signatures as of May 2011)</li></li></ul><li>Why…<br />
    39. 39. RE: Google image from http://drgrumpyinthehouse.blogspot.com/2010/11/im-so-flattered.html<br />
    40. 40. From http://www.slideshare.net/conniebensen/mar11-imm-edsver2<br />http://socialmedia.alterian.com/resources/roi<br />
    41. 41. It is about building new and solidifying old relationships<br />Sometimes unpredictable value<br />Sometimes generates value in asymmetric fashions<br />Since the return on investment of social media does not tend to align to traditional ‘success’ metrics, I foresee reluctance by organizations to treat social media as anything more than a playful novelty.<br />http://bit.ly/k6n0Eg<br />
    42. 42. Where…<br />
    43. 43. Some scary place in the future<br />eHealth, health 2.0<br />2020?<br />Where do you want to be?<br />Technology enabled Consumers<br />Social Media, semantic web?<br />Health Provider education; health providers<br />2010<br />
    44. 44.
    45. 45. How…<br />
    46. 46. “No true ‘experts’: things change and evolve – FAST”<br /> -- Hooker & Grajales (2011)<br />http://www.slideshare.net/danhooker/practicing-social-media-in-health-and-medicine-a-primer-for-researchers-and-health-professionals<br />
    47. 47. Thankyou!<br />** A photoshop that will probably confuse historians (if people & historians still exist) in 200 years<br />Richard Booth<br />rbooth5@uwo.ca<br />http://www.linkedin.com/in/rbooth5<br />@rbooth5 <br />

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