Lauren Quaintance, Co-Founder & Head of Content, Storyation presented 'The Discontent with Content'

1. The Discontent with
Content.
Lauren Quaintance, Co-Founder, Storyation
@lquaint | @storyation

2. A little about me.
// Award-winning investigative journalist who has
covered everything from September 11 attacks to people
smuggling for London’s Sunday Times.
// Awarded a Fulbright scholarship to study for a Master
of Science at Columbia University in New York.
// Ran a $25m business for Fairfax Media, worked on the
digital and monetisation strategy for the Sydney Morning
Herald.
// Named one of the top 15 women in the world in
content marketing.

3. The information age promised so much…

4. But we are literally drowning in content.
Source: Roy Morgan

5. And content is making us discontent.
Sources: University of California/Yale University; American Journal of Preventive Medicine; American Psychological Association
// Facebook users report an 8%
drop in personal happiness after
using the social network.
// Half of people say the
24/7 news cycle makes them
feel stressed and powerless
and report feeling anxious,
fatigued or sleep loss.
// Young adults who spend
more than two hours a day
on social media feel twice
as socially isolated as their
peers

6. // The average person now reports having
just one close friend
// Half of people have no meaningful
daily face to face interaction
// 60% of Australians say they ‘often feel
lonely’
At the same time we are
less connected than
ever.

7. Loneliness is
an epidemic.

8. t
And there is a growing backlash
against technology.

9. Since the 1980s personal computer boom,
having technology at home and on your
person had been a sign of wealth and
power….now avoiding them is a status
symbol.
Nellie Bowes, Technology Writer,
The New York Times

10. Brands (and publishers) that will
succeed will respond to a need for
human stories, for human connection,
in a way that is seen as a force for
good.

11. Patagonia: Telling stories
about humans with a
spiritual connection to
nature

13. NRMA: Using stories of
Australians helping others
to build closer communities.

15. Airbnb: Breaking down barriers between people
through travel
Airbnb: Breaking down
barriers between
people through travel.

17. Who cares wins.
// Technology is
making us feel
alienated and more
alone.
// The opportunity is to
make purposeful, human
content that makes people
feel more connected to
each other and their
communities.
// Consumers are
discontent with the
quantity and quality of
content.
// Humans have a
visceral need to feel
connected with other
humans.

18. Thank you.
@lquaint | @storyation