2. Jenkins – (200_) defined convergence as…
the “co-operation between multiple m____ industries” in
providing media c_________s with the “kinds of
entertainment e_________s they want”.
Examples?
6
edia
onsumer
Entrance Activity
xperience
3. Social Media – L4 – L5
Tuesday 15th
April 2015
Unit G325: Section B – Critical Perspectives in Media
4. “Lets get Digital” –
“The new generation of UK media power players are
ditching the traditional g_________s and going
s______t to their a_______e via the w___”
(P______t – 20__)
HISTORICAL CONTEXT
Entrance Activity
atekeeper
traigh udienc eb
lunket 0
8
6. “As people individually and collectively
program the web, they’re increasingly
in c___________”
(Tapscott & Williams – 2006)
INTERNET
ommand
7. (Tapscott & Williams – 2006)
WHAT ELSE can you do on facebook that suggests you are ‘increasingly in command’?
“Once the users take control, they never give it back” (Dave Winer - 1994)
• Facebook is a democratic social media product that enables you to take on the role of
prosumer.
• It also encourages users to ‘flower their voices’ (De Sola Poole – 1977)
8. • ‘flower their voices’ (De Sola Poole – 1977) -
Is this a good thing?
9. Why?
Aims & Objectives
• Re-cap prior learning of key terms/areas
covered last lesson and/or so far.
• Introduce Facebook and the idea that platforms
are beginning to exist inside this platform.
• How advertising and the power of it’s users have
created different forms of advertising – e.g
“Sponsored stories”
• How “Prosumer” driven media is shaping the
social and commercial landscape – How are big
brands reacting to this?
• Facebook and Whats App
• Review the learning.
AO1
Demonstrate knowledge
and understanding of
media concepts,
contexts and critical
debates, using
terminology
appropriately and with
accurate and coherent
written expression.
11. YOU MUST go onto the ‘socialbankers’ website and find at least x3
statistics/facts about Facebook.
Extension - YOU COULD use the time you have been given to research other
statistics that denote this new media technologies power (Technological
Determinism) within society.
12. (April 2015)
• We are part of a ‘Global Village’ (McLuhan – 1967) of Facebook users
• However the product has been criticised for ‘eroding normal social behaviour’ (Noam
Chomsky) due to it’s hyper reality nature.
• The sense of belonging an community isn’t disappearing, “it’s changing shape” (Lull –
2006)
13. hyper reality – The distinction between the real World and Virtual World
disappearing.
WHAT are the dangers of Groups/Pages and online communities such as this?
14. Inside Facebook: Mark Zuckerberg’s $100 Billion Gamble
Presenter:
Emily Maitland
You are going to watch a short extract from the BBC documentary, which was aired shortly
after Zuckerberg’s decision to float the Facebook brand on the stock market (May 18th
2012).
YOU MUST complete the work sheet you have been given and answer the questions as you
watch the extract.
YOU COULD be asked to feedback your analysis to the rest of the class.
16. Quick Fire Task!
What does Web 2.0 (DiNucci – 1999) mean?
What is a Prosumer?
You have 1 minute to write down your definition –
YOU COULD give an example to “back up” your understanding!
18. YOU MUST research and write down the following regarding Facebook and Whats
App:
•WHEN the takeover occurred and for how much £
•WHY Facebook decided to synergise with Whats App – x1 Opinion/Verbal code
•Statistics/Key information regarding the success (or lack of) of this takeover.
20. Why?
Aims & Objectives
• What is Twitter?
•Is this a “FAD” or something more significant?
TWITTER
•How this form of “micro-blogging” has the
power to ‘inject’ (Hyperdermic Syringe theory)
it’s followers with the views of it’s consumers
and challenge the Gatekeepers who have
controlled and dominated the media for so
long.
• What is the appeal of Blogging and why has it
become an “essential part of the
contemporary working World” (Jackie Cosh –
2008)
AO1
Demonstrate knowledge
and understanding of
media concepts,
contexts and critical
debates, using
terminology
appropriately and with
accurate and coherent
written expression.
21. “Twitter in Plain English”
YOU MUST complete the worksheet as you watch the video.
• A product valued at $14.2 billion (November 2013)
• Is an example of Web 2.0 (1999 – Darcy DiNucci)
• Launched in 2006
22. YOU MUST go onto the ‘socialbankers’ website and find at least x3
statistics/facts about Facebook.
Extension - YOU COULD use the time you have been given to research other
statistics that denote this new media technologies power (Technological
Determinism) within society.
24. • Accessing this media product through a mobile device
denotes how technology is becoming miniaturized.
• Louis Althusser “Interpellation” connotes how our, as
prosumer’s in a WE-MEDIA culture, identity is “produced”.
Debate:
Does this product “erode normal social
behaviour” (Noam Chomsky)
25. ‘Technologies of Freedom’ –
De Sola Poole (1977) stated that
the media would encourage the
“flowering of a hundred voices”
Is this a good OR bad thing?
26. “The prejudices of
physical life are
reflected – and
sometimes
reinforced – in the
virtual life”
Key term: Hyper reality
29. Key term: Hyper reality
Research Task
YOU MUST go onto the Internet and find an article
from the Popular Press/TV News Website that
highlights the “dangers” of social media, preferably
in relation to:
Make sure you record down the following:
•Date/Editor/Media Product
•Verbal Codes/Statistics from the Article or story itself.
Extension – YOU COULD research more than x1
example.
30. Key term: “WE Media” and Citizen-Journalism
Broadcast Media Perspective
“Right now, Twitter cannot seem to stay out of the headlines - and not in a
good way. Whether it's the arrest of a teenager who abused the diver Tom
Daley, the suspension of the account of a journalist who attacked NBC's
Olympics coverage, or the attempt to unmask the person behind a spoof
account mocking a newspaper executive, Twitter does seem to be on the back
foot”.
31. Martin Barker (2001)
Explores the notion that online
digital media and its effects is the
‘new moral panic’
WHO is panicking?
32. Martin Barker (2001)
‘new moral panic’
Jenkins (2006) there is now a
“migratory behaviour” amongst audiences.
34. GLOBALISATION
Bauman (1998) predicted that not
everyone is included in the New Media
‘Global Village’ (McLuhan – 1967) as
there are:
•“Winners & Losers”
Those losers are “left behind”.
WHO are the “losers” at the moment?
WHO has been left behind?
36. YOU MUST go onto the ‘Circle App’ Case Study page and answer the set
questions/complete the tasks on there.
Extension - YOU COULD research statistics surrounding the product, what other
media products have to say and establish whether any other theory applies.
Task- 15 minutes
https://ncrafts.wordpress.com/unit-g325-section-b-global-media-and-media-in-the-online-
age/section-b-case-studies/circle-app-case-study-revision-task/
37. "It could be magical to always know who is around
you, whether that’s knowing that your friend who you
haven’t seen in six weeks is in a cafe next door, or that
the woman sitting next to you on the plane is from
your tiny hometown in Wisconsin."
38. Irvine (2006) on global
Digital Media transform
the social World stated…
“modern media simply dissolve time, distance,
place and culture that once divided the globe”
39. Irvine (2006) on global Digital Media
transform the social World stated…
“modern media simply dissolve time, distance, place and culture
that once divided the globe”
However….
Source: http://news.sky.com/story/1206329/the-great-firewall-blocking-facebook-in-china
“Facebook falls into a category of websites that China's
Communist leaders deem unsuitable for their population.
Others include Twitter and YouTube”.
It has 1.2 billion active users globally, 757 million of
whom log on daily. Many more than that will have
flirted with it over the past decade.
But Facebook remains beyond the reach of one fifth
of the world's population - the 1.3 billion people of
China.
40. • WHAT does this say about mediation with regards to Weibo?
Silverstone (2006) explains Mediation to be this:
'Mediation refers to what media do, and to what we do with the media.’
41. Robertson (1994) defines the term Globalisation as…
“Both the compression of the world
and the intensification of
consciousness of the world as a whole”
42. What have you learnt today?
YOU MUST write down x3 things
you’ve learnt about social media and in
particular Facebook.
YOU COULD also write down some key
theory/terms that you have learnt
today in relation to what we are
covering at the moment.
