UH Presentation - March 24th, 2015.

1. The Picture Show
Power of Visuals in Social Storytelling

2. A Picture is Worth 1000 Words
We’ve Heard This 1 Million Times

4. Why
Photos
Ma+er
in
Social
• 63%
of
all
social
media
is
made
up
of
images
• Nearly
66%
of
updates
on
social
media
are
visual
content
• 50%
of
all
internet
users
have
re-­‐posted
a
photo
or
video
they
have
found
online
• 54%
of
all
Internet
users
have
posted
an
original
photo
or
video
they
personally
have
created

5. Visuals
are
KEY
to
Online
Reach
• Content
with
relevant
images
gets
94%
more
views
than
content
without
• Tweets
with
images
received
150%
more
re-­‐
tweets
than
those
without

6. Images
are
No.
1
most
important
Factor
in
social
opPmizaPon
• According
to
an
ongoing
research
survey
by
SoTware
Advice
and
Adobe
(makers
of
Photoshop),
80+%
of
survey
respondents
pointed
to
images
by
“VERY
Important”
or
“Important”
for
their
markePng
opPmizaPon
on
social.

7. Types of
Visual
Content

15. Top
Visual
Platforms

16. Facebook
All
Photos
Live
Here
16
• Facebook has become the default cloud
storage location for images
• 300 million photos uploaded per day to
Facebook
• Use Facebook as your home base for
engagement with your visual content
• Support your best images with paid media
dollars in order to increase your overall reach

17. Pinterest
Reach
a
Female
Audience
17
• Pinterest is the best way to reach a female
audience
• Leverage high impact visuals and
infographics in order to engage this audience
• Pinterest can be a huge traffic driver if done
correctly
• Support your best images with paid media
dollars in order to increase your overall reach
leveraging the new promoted pins platform

18. Instagram
Pre+y
Pictures
Everywhere
18
• Instagram is a great way to visually brand
your hospital or health care practice through
images
• Use images that will stand out on the mobile
phone and that your audience will engage
with
• Text and experiment and use relevant
hashtags in order to make your content
discoverable

19. Tumblr
Animated
Gifs
Live
Here
19
• Tumblr is a huge creative community and a
great way to reach a younger audience
• Animated gifs and high impact visuals are
what is most shared here
• Some Health care brands have tried to used
Tumblr as a blog, but we don’t recommend
doing this
• Use Tumblr to tell your brand story thought
images, animations, and infographics

20. Google+
SEO’s
Best
Friend
20
• Google+ is a great location to reach a male
audience
• Google+ results will show up in Google
Search therefore it’s important to have a
brand presence within Google+ for SEO
benefits
• High quality images and animated gifs work
well here

21. Twi+er
Engage
in
Real-­‐Time
Customer
Support
21
• Twitter is becoming more of a visual platform
• Tweets with images perform much better
than tweets without
• Leverage Twitter as a platform for real-time
engagement and to drive your followers to
your website for more in-depth information

22. SlideShare
PowerPoint
Paradise
22
• SlideShare is the ultimate location to share
PowerPoint presentations on any topic
• Use SlideShare as a centralized hub for
storing branded presentations and White
Papers

23. Flipboard
Digital
Magazine
23
• Flibboard is a digital magazine platform with
over 20 million downloads on iOS and
Android devices
• Use Flipboard as a means to create a digital
only magazine for your Hospital and curate
related news, relevant images and videos

24. Visual
Tool
Kit

25. • Canva gives you everything you need to easily
turn ideas into stunning designs. Create designs
for Web or print: blog graphics, presentations,
Facebook covers, flyers, posters, invitations and
so much more.
• Simply search for the best graphics, photos, and
fonts, or upload your own, then use Canva’s
drag and drop tool to create a design.
• Design with hundreds of free elements and
fonts, or choose from our library of more than 1
million premium images for $1.
Canva
Quick
Images
for
Social
Media
25

26. WordSwag
Quick
text
on
images
26
• Exclusive Typomatic™ Engine. Now you can
create beautifully custom text layouts that would
normally take minutes - or even hours - with just
a tap.
• WordSwag gives you access to free images to
remix with text and easily upload to your social
media channels
• Create highly sharable images in minutes

27. Over
Create
something
beauPful
27
• Over is the app for adding text and artwork to
your photos. Designed with mobile creatives in
mind, Over features standard and custom-made
fonts and well-crafted artwork combined with a
sleek design, easy-to-use functionality, and
immediate sharing ability.
Features Include:
• EXCLUSIVE FONTS & ARTWORK: Over
features unique, beautiful fonts and original,
eye-catching artwork from a variety of artists.
• MAKE SOMETHING AWESOME: In Over, you’ll
be able to discover artwork perfect for outdoor
adventures, add handcrafted icons for any
occasion, design with geometric font
awesomeness, say “Happy Birthday” in style,
present challenging and inspirational words, and
much more.
• EDITING: In Over you can nudge, size, rotate,
fade, copy, and center your artwork and text, tint
and crop your photos, and stretch your text. Pick
from among plenty of color choices to make
your text or artwork pop, or blend in.

28. DipPc
Grids
for
your
images
28
• DipPc
helps
you
create
and
share
beauPful
photo
collages.
See
for
yourself
why
more
than
three
million
people
have
downloaded
this
app
IMPORT/EXPORT
OPTIONS:
• Create
DipPcs
with
photos
from
your
Photos
app,
Instagram,
Dropbox,
Facebook
or
Flickr,
or
take
a
photo
on
the
spot
with
your
device
camera.
• Save
DipPcs
to
your
device,
send
via
email,
or
share
by
uploading
directly
to
Instagram,
Facebook,
Twi+er
(hashtag:
#DipPc),
Tumblr
or
any
app
that
accepts
JPGs.
• High-­‐resoluPon
export
for
pixel-­‐perfect
images.
• Import
mulPple
photos
at
once
and
swap
photos
between
frames.
LAYOUTS
AND
BORDERS
•
Choose
from
179
layouts
(addiPonal
layouts
are
available
as
in-­‐app
purchase).
Combine
up
to
nine
photos
in
a
layout.
• Customize
your
layouts
to
be+er
fit
your
pictures
by
sliding
interior
frame
lines
or
moving
joints
along
the
line.
•
Create
rectangular
DipPcs
(great
for
prinPng)
with
Expandable
Layouts
(in-­‐app
purchase).
• Round
the
inner
and
outer
borders,
as
well
as
modify
thickness
and
color,
and
apply
textures.
IMAGE
ADJUSTMENTS
• Choose
from14
filters,
as
well
as
adjust
brightness,
contrast,
hue
and
color
saturaPon.
• Pan,
rotate,
mirror
and
zoom
individual
photos.
•
Personalize
your
DipPc
with
a
text
capPon.
Adjust
the
font,
style,
color
and
size
of
the
text.

29. ATer
Light
UlPmate
Filters
29
• ATerlight
is
the
perfect
image
ediPng
app
for
quick
and
straight
forward
ediPng.
Our
simple
design,
paired
with
powerful
and
snappy
tools,
will
give
you
the
look
you
want
in
seconds.
• Download
now
and
look
forward
to
free
content
and
app
enhancements
monthly!
15
ADJUSTMENT
TOOLS
• Use
any
of
our
15
uniquely
made
adjustment
tools
to
enhance
your
images
to
perfecPon
with
ease.
74
FILTERS
• ATerlight
has
27
fully
adjustable
Original
Filters,
14
Guest
Filters
by
various
Instagram
users,
18
Seasons
filters,
and
the
new
Wander
pack
including
15
filters.
Now
including
the
new
Fusion
filters,
allowing
you
to
mix
tools,
filters
and
textures
to
create
your
own
personal
filters.
78
TEXTURES
• ATerlight
includes
a
range
of
real
and
natural
light
leaks
we
created
with
35mm
film
and
instant
film,
to
simplisPc
scratchy
film
textures.

30. VSCO
Cam
Tap
Amazing
Shots
VSCO
Cam®
The
standard
of
mobile
photography
VSCO
Cam
is
the
premier
way
to
shoot,
edit,
and
share
your
photographs.
VSCO
Grid™
VSCO
Cam
is
integrated
with
the
curated
VSCO
Grid,
a
showcase
of
excepPonal
images
from
around
the
globe.
Find
and
follow
other
creaPves
from
around
the
world
and
post
your
photos.
Because
beauPful
imagery
trumps
social
clout,
the
number
of
followers,
comments,
and
likes
are
absent
from
the
plasorm.
VSCO
Journal™
Publish
original
content
to
your
Journal
and
share
with
the
creaPve
community.
Find
inspiraPon
on
the
VSCO
Journal,
a
publicaPon
highlighPng
creaPves
from
around
the
globe.
Sync
&
edit
Streamline
your
workflow
by
selecPng
photos
to
sync
and
edit
across
devices.
VSCO
Tools
allow
for
fine
tuning,
with
the
goal
to
complement,
not
define,
your
photographs.
Exposure,
Temperature,
Contrast,
Crop,
Straighten,
Fade,
Vigne+e,
and
more
allow
you
to
define
your
look.
Simplify
your
ediPng
process
with
Copy
+
Paste
and
Single
Step
Undo.

31. Snapseed
UlPmate
Image
EdiPng
on
the
go
Snapseed
is
the
only
photo
app
you’ll
want
to
use
every
day.
It
makes
any
photograph
extraordinary
with
a
fun,
high-­‐quality
photo
experience
right
at
your
fingerPps.
Anyone
can
enhance,
transform,
and
share
their
photos
with
ease
using
incredibly
advanced
features
from
the
leader
in
digital
photography
soTware.
Built-­‐in
Google+
capabiliPes
make
it
even
more
powerful
to
share
your
images
with
your
friends
and
family.

32. PiktoChart
Make
Infographics
Simplicity
is
key.
Create
informaPve
and
engaging
infographics
in
3
easy
steps.
To
insert
an
element,
find
it
on
the
menu,
drag
it,
drop
it
on
your
canvas,
and
voilà!
The
tools
are
familiar
and
the
acPons
are
intuiPve.
You’ll
be
done
quicker
than
you
can
say
infographics!

33. Need images? The link below is an excellent
resource for free stock photo images to use
Stock
Images
70
LocaPons
for
FREE
Stock
Images
Link: http://www.themexpert.com/blog/free-stock-photos
‚

34. Flipagram
Make
a
video
from
photos
‚
Flipagram
is
the
easiest
way
to
share
all
the
great
stories
trapped
on
your
phone!
Create
fun
short
videos
with
your
photos
and
favorite
music.
Share
privately
or
with
followers
in
the
Flipagram
community
and
beyond.
Explore
trending
flipagrams
to
discover
interesPng
people
and
stories
from
around
the
world.
Get
featured,
go
viral,
become
famous!
Our
editors
are
always
looking
for
fun,
inspiring,
or
creaPve
Flipagram
videos
to
feature
to
our
fast
growing
community.
Flipagram
in
3
easy
steps:
1.
Select
-­‐
photos
from
camera
roll,
albums,
Facebook
or
Instagram.
2.
Create
-­‐
add
your
favorite
music,
set
Pming,
cool
filters,
and
text
to
tell
your
story.
3.
Share
-­‐
on
Flipagram
or
to
Instagram,
Facebook,
Twi+er,
WhatsApp,
FB
Messenger,
or
beyond.

35. Best
Practices

36. Does
It
Fit
Does
the
image
match
your
message?
Make
sure
you
are
using
images
that
help
to
carry
through
the
story
and
the
message
you
are
trying
to
give
to
your
audience.

37. Stock
Photos,
SomePmes
Use
original
images
when
possible
Use
original
images
from
a
professional
camera
or
your
cellphone.
But
if
the
right
image
isn’t
available
for
you
to
capture,
use
stock
photos.

38. Don’t
Be
Boring
Excite
your
audience
Keep
your
audience
engaged
and
create
the
photo
content
that
is
going
to
ma+er
to
them.
Add
real
value
to
their
lives
and
don’t
be
boring.

39. EdiPng
and
Size
Ma+ers
Take
Pme
to
edit
your
work
Don’t
rush
to
post!
Take
Pme
to
edit
your
photos
to
make
sure
that
everything
is
just
right
for
your
audience.
And
if
it
doesn’t
work,
don’t
be
afraid
to
delete
and
re-­‐post
aTer
you’ve
reworked
it.

40. Grids
Tell
a
story
through
grids
Use
grids
to
tell
a
story
and
to
display
several
images
to
your
audience.

41. Filters
Limited
your
filter
usage
There
are
tons
of
filters
out
there
but
limit
your
usage.
Develop
a
formula
that
works
for
your
images
and
sPck
with
that
formula.

42. Brand
Colors/Fonts
Stay
on-­‐brand
Stay
on-­‐brand!
Make
sure
you
are
using
the
right
brand
fonts,
colors,
and
logos
on
your
images.
Use
your
brand
guide
in
order
to
make
sure
that
everything
is
perfect.