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Power of Visual Storytelling: A Picture or Twitvid is Worth a Thousand Words

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In today’s fast-paced, over-networked world, your brand’s content is vying for eyes. Stand out by telling your story through visuals. With the advent of popular websites like Instagram, Pinterest, Tumblr and YouTube, the emphasis on visual storytelling is heavier and more important than ever. Learn how investing in and sharing compelling images and video can help your company quickly tell its story, drive traffic to your website and help you rank higher in search engine results.

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Power of Visual Storytelling: A Picture or Twitvid is Worth a Thousand Words

  1. 1. The Power of Visual Storytelling A Picture or Twitvid is Worth a Thousand Words
  2. 2. Jacki Halas | @Jacki_Halas • Blue Cross Blue Shield of Michigan • PR, event planning, social media • IABC Heritage Region Board of Director • MSU Spartan • Proud Michigander • Detroit, fashion & eco enthusiast
  3. 3. Discussion How many of you are using video to tell your company’s story? How many of you are using Pinterest, Instagram or know how to edit video? How many of you are leveraging these channels for your brand? Seeing is believing 50%-80% of our brain’s processing power is dedicated to our visual sense
  4. 4. Show. Don’t tell.People are more likely to engage with brands if they postpictures than any other media.
  5. 5. Pinterest is a virtual pinboard andpowerhouse for driving traffic towebsites
  6. 6. Over 40 millionusers worldwide58 photos persecond areuploaded toInstagram, that’sover 5 millionphotos uploadedper day
  7. 7. Over 400 tweets per minute contain YouTube linksOver 150 years of YouTube videos watched per day on Facebook
  8. 8. Tips for creating effective videos• Keep it short, under 3 minutes• Start a channel on YouTube; develop playlists to sort content• Create accurate, interesting, keyword-rich titles and descriptions• Be authentic and capture the moment
  9. 9. Sharing is caring• Online newsroom, blog posts, social networks
  10. 10. Bring the Internet to your party
  11. 11. CASE STUDY: New York FashionWeek vs. September Issue
  12. 12. Choose a brand Pick an eventPromote it
  13. 13. Not all of us can be sexy. Or can we?
  14. 14. Make your data pretty Infographics Break down information that’s hard to understand and remember Shareable, interesting
  15. 15. Tattoos
  16. 16. Group Activity • Get with a partner or group • Choose one industry/company to focus on • What’s the most convoluted piece of news, campaign or initiative that you must communicate to public? • How to translate visually?
  17. 17. Make it stick• Build visual storytelling into the brand’s overarching story • Include multimedia in corporate marketing & communications strategies • Create branded accounts on visual social networks and utilize them by sharing information as appropriate • Integrate photo/video into editorial content calendars for PR, online newsroom, blog, etc. • Expand event reach with virtual promotion
  18. 18. Questions?
  19. 19. Thank youTHANK YOU!

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