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#HBASummit 2014 - Metrics that Matter

Mike Street's presentation from the 2014 Harlem Business Alliance Summit.

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#HBASummit 2014 - Metrics that Matter

  1. 1. @MrMikeStreet - #HBASummit Countdown
  2. 2. Who is Mike Street?
  3. 3. Digital Strategist Data Brand XAudience Strategy
  4. 4. Mike is Awesome Clients OWNTV  Oprah Winfrey TV Show Breaking Bad TV Metrics Nielsen
  5. 5.
  6. 6. REAL TALK
  9. 9. JUICING
  10. 10. GOAL
  11. 11. Develop Metrics That Matter
  12. 12. 2014Mike Street Metrics Roadmap Make things happen How to achieve goals What's the next step? Write down your goals Create steps in order to achieve your goals How your goals will impact your life? What platforms help my business the most? What will help me make money? What do I need to win big? Measurement tools Relevant Data Cycle Insights back into my business
  14. 14. Are your customers happy or are they pissed? What platforms are they using to give you feedback? What can you do to make your business experience better for your customers? 01 Sentiment Ratios Positive, Negative, or Neutral
  15. 15. SPEND MONEY Happy Customers
  16. 16. Invest in a social listening tool Social Listening tools allow you to monitor your brand across the social web. Get Started: Social Mention Hootsuite HowSociable
  17. 17. Is your content working and resonating with your customers? Is your content marketing bringing you new traffic and helping lift your business? 02 Engagement Sharing, Comments, Retweets, Re-Pins
  18. 18. Monitor Metrics on the Surface If your followers are not engaging then you need to shift strategy quickly Get Started: Facebook Insights Twitter Analytics Sprout Social
  19. 19. In a world where 80% of consumers search for a product or service before purchasing it, invisibility is a fate much worse than failure.
  20. 20. What is my Referral Traffic from Social Media? How Long are people spending on your site? Are they becoming customers? 03 Traffic Are People Visiting Your Website?
  21. 21. Google Analytics is your BEST FRIEND Track everything with Google Analytics and master your business domain Get Started: Google Analytics - Social Dashboard
  22. 22. Metrics Dashboard
  23. 23. How many eyeballs are seeing your content? How far is your content traveling? Is the content converting new customers? 04 REACH Impressions, Unique Views
  24. 24. It's important to know how far you go Leverage reach measurement tools in order to see how far your content travels amongst your target demographic Get Started: Tweet Reach Twitonomy Simply Measured
  25. 25. How many fans am I acquiring per day? What content brings in the most fans/followers? Are they active and valuable for my brand? 05 Growth Is my following growing?
  26. 26. Is your brand interesting enough to follow? Growth in social is not a sign of success but its a good starting point. Get Started: Wildfire Monitor Twitter Counter
  27. 27. Don't be overwhelmed by data. Start small and know what matters most for your business. Mike Street
  28. 28. Digital Strategist Mr. Mike Street @MrMikeStreet