Michael Street has extensive experience in social media marketing and community development for spirits brands such as Jim Beam, Knob Creek, and Canadian Club. He led a successful viral video contest for Jim Beam that received over 4 million visitors and 130 press placements. As project lead for Red Stag by Jim Beam, he helped establish the brand as the top selling new bourbon through social media awareness campaigns. He has also consulted on social media strategies for companies including Samsung, NFL, and Turner Broadcasting.

1. PR/SOCIAL MEDIA MARKETING PORTFOLIO Michael Street * 646.593.8469 * streetforce1@gmail.com

2. Mike Street and Social Media Community Development for AssociatedContent.com, Jim Beam, Knob Creek, Canadian Club, and Red Stag by Jim Beam Social Media Strategy development and Product/Project Management Mobile Product/Project Management Active social media influencer with over 30K followers on Twitter, Facebook, Blogs, and other social media outlets Social Media Educator for non-profits such as CampInteractive

3. Jim Beam’s “The Remake” Viral Video Contest Project Lead and social media marketing. Managed all aspects of the contest from design to execution. Managed blogger outreach, link building, PR placements, Facebook app creation, e- care, e-mail campaigns and more. 4 month campaign received over 4 million visitors and 130 press placements, 2.2 million video Impressions. Results: Highest ROI of any campaign for Beam Global in 2009. Sammy Award for Best Integrated Social/Cross Media Campaign - Jim Beam's "The Remake" Contest

4. JimBeam.com Incorporated social media interactions, link building, e-care into JimBeam.com Created Facebook Public Profile for JimBeam.com and grew to 57,000 active members. Facebook Drives %75 of the traffic coming to JimBeam.com Results: Establish Jim Beam as a major player in the brown spirits category overtaking Jack Daniel in online awareness, sentiment, and engagement.

5. Samsung/NFL “That’s How I See It” PR support and social media Consulting to MWW for Samsung/NFL super bowl campaign and 10 city tour. Managed blogger outreach to sports related bloggers. Created Blogger outreach matrix and then corresponded with bloggers for story mentions. Provided social media support for 6 week campaign and delivered weekly reporting and analytics to team. Results: secured over 100 blogger placements for the brand and drove $20,000 in impressions for the brand.

6. TheRedStag.com Managed social media strategy and website launch for Red Stag by Jim Beam. Created Facebook fan page for The Red Stag and managed social media awareness for the brand. Created “Spot the Stag” campaign to drive awareness of the brand through social media (Facebook and Twitter). Results: Red Stag by Jim Beam is now the top selling new bourbon via word of mouth marketing through social media awareness and out sold yearly expectations due to social media awareness.

7. Mobile and 2D Codes Project Manager on all mobile website projects for Beam Global brands. Launched 7 different mobile site for Beam brands and currently working on iPhone applications for various brands. App set to be released in 2010. Managed creation and execution of 2D codes into print campaign. Over 160K downloads from 2D codes where obtained from the Hornitos Tequila campaign.

8. Turner Broadcasting Marketing and Social media strategy development for Turner Broadcasting New Products Department. Worked closely with VP of Digital Product Development to create internal research, mock ups, and presentation decks for stakeholders in Turner Broadcasting. Developed three new internal web products for target demographics.