The brain processes pictures 60,000 times faster than text. See how brands must embrace the visual element to share their message in the most engaging way.

1. A PICTURE IS WORTH 1,000 WORDS
VISUAL STORYTELLING

2. OUR JOB IS TO INFLUENCE
PEOPLE’S BEHAVIOR

3. THE ENEMY OF INFLUENCE
IS INVISIBILITY

4. MAKING YOUR POINT MORE
VISIBLE IS WHERE VISUAL
STORYTELLING COMES IN

5. WE CONSUME 5X
AS MANY WORDS
TODAY AS IN 1986.

6. THE HUMAN BRAIN PROCESSES VISUALS
60,000 TIMES FASTER THAN TEXT.

7. WHICH IS MORE COMPELLING:
THE LEAD SENTENCE OR THE PICTURE?
"Power and sensual purity
combine to give the vehicle
irresistible presence and
breathtaking performance.”
–Mercedes-Benz

8. "The Whale Shark is the world's largest
fish, growing up to 60-feet long."
–The Nature Conservancy

9. SOCIAL MEDIA PLATFORMS ARE
MORE VISUAL

10. BEFORE TODAY
Facebook 2007

11. Twitter 2014
BEFORE TODAY
Facebook 2014

12. MANY NEW PLATFORMS ARE VISUAL-CENTRIC

13. EVEN NEWS SITES ARE VISUAL-DOMINANT

14. COMPELLING VISUAL
STORYTELLING
REQUIRES THE RIGHT PERSPECTIVE

15. RATIONAL < EMOTIONAL

16. WHILE A PICTURE IS WORTH 1,000 WORDS
IT IS ALSO WORTH 1,000 EMOTIONS

17. COMPLEX < SIMPLE

19. DATA < MEANING

20. HOW MUCH FAT IS IN A MEDIUM-SIZED
“BUTTERED” POPCORN?
37 grams of
saturated fat
As much fat as

21. MEANINGFUL IDEAS ARE:
SOMETHING THE TARGET DOESN’T KNOW
SOMETHING THEY SHOULD KNOW
SOMETHING THEY CAN CHANGE

22. THE 6 RULES OF
VISUAL STORYTELLING

23. RULE 1:

24. RULE 2:
DEFINE BRAND VOICE

25. IT'S NOT JUST WHAT YOU SAY, BUT
HOW YOU SAY IT THAT MATTERS

26. “HOW” ISN'T JUST WORDS,
IT IS IMAGES…IT IS THE WAY
YOUR CONTENT LOOKS

27. THE CORE OF A BRAND'S NATURE
DOESN'T CHANGE…IT ADAPTS TO
THE CONTEXT IT IS IN

28. RULE 3:
DESIGN FUNDAMENTALS MATTER

29. MADE YOU
LOOK HERE
before you looked here

30. YOU READ
THIS FIRST
THEN
YOU
BEGAN
READING
THIS IN
ORDER

31. SIZE, COLOR AND
PLACEMENT OF
CONTENT MATTER

32. RULE 4:
DOES IT MAKE SENSE?

33. THIS DOES NOT MAKE SENSE

34. THIS DOES (AND GRABS YOUR ATTENTION, TOO)

35. RULE 5:
KEEP THE MAIN POINT, THE MAIN POINT

36. WHAT’S THE POINT?

37. THIS HAS A MAIN POINT

38. RULE 6:
DESIGN FOR DIGITAL FIRST

39. ALL PRESS MATERIALS
MUST BE SCANNABLE

40. REMEMBER THE $1 RULE
OF THUMB

41. SUBHEADS ARE YOUR
COMPELLING STORY OUTLINE

42. SIDEBARS ARE THE NEW RELATED
MATERIAL AND EDITOR’S NOTES

43. THE 6 RULES OF
VISUAL STORYTELLING
KNOW YOUR TARGET DEFINE BRAND VOICE
DESIGN FUNDAMENTALS
MATTER
KEEP THE MAIN POINT,
THE MAIN POINT
DOES IT MAKE SENSE?
DESIGN FOR
DIGITAL FIRST

44. VISUAL STORYTELLING
FRAMEWORK
RATIONAL < EMOTIONAL
COMPLEX < SIMPLE
DATA < MEANING

45. QUESTIONS & ANSWERS
608.256.6357