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My Presentation for PYP2013

Helping the fashion/beauty/stylist community tackle social media.

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My Presentation for PYP2013

  1. 1. StyletheWorldSocialMediaBy @MrMikeStreet
  2. 2. Who is Mike Street?Digital StrategistBloggerHelp Brands Win
  3. 3. People/Brands I’ve Worked With
  4. 4. Let’s Begin
  5. 5. Social MediaYou Can’t IgnoreAnd its importance
  6. 6. 850 Million USERSFacebook has
  7. 7. 850 Million USERSFacebook has400 Million Tweets Daily
  8. 8. Customers who engage with companies over socialmedia spend 20-40% more money with thosecompanies than customers who do not
  9. 9. 1 2 3Connecting With Business SelfClients Visibility PromotionMain usages for Social
  10. 10. 1
  11. 11. Keep Your Clients Informed
  12. 12. Best Clients!Talk to Your
  13. 13. E-mail/NewsletterFacebook/Twitter PagesInstagram/Pinterest
  14. 14. 2
  15. 15. Are People Talking About Your Work?
  16. 16. Top of MindKeep Your Brand
  17. 17. Press for your brandArmy of AdvocatesConnect w/ micro-influencers
  18. 18. 3
  19. 19. Advance Your Personal Brand
  20. 20. Stand OutMake Your Voice#Authority
  21. 21. Blog for YourselfEstablish a Unique VoiceVisuals Are HUGE
  22. 22. How Can I Get Started?
  23. 23. YouTubeIf You Have a Gmail Account YouAlready Have a YouTube AccountVideo tutorials and style tips arepopular on YouTubeStart small and build a body of videowork to add to your portfolio
  24. 24. FacebookEvery business should have aFacebook brand pageUse visuals to tell the story of yourbrand, your services, and yoursuccessDevelop a posting calendar and stayconsistent
  25. 25. InstagramGive your audience an inside look atyour business and personal brandUse visuals to tell the story of yourbrand, your services, and yoursuccessLeverage short video#InstagramVideo
  26. 26. PinterestPinterest is the “wish list” of theInternetShowcase your talent and portfolioVisuals are everything on Pinterestso place your best work here
  27. 27. VineYou only have 6 seconds to make animpactShowcase your style, tips, and yourworkUse hashtags to gain exposure and afollowing
  28. 28. Twitter140 characters to make an impactFind conversations that you and yourbrand can be a part of#Stylechat – Every Wednesday at3pm with StyleCaster. Be there andNETWORK!
  29. 29. Questions?
  30. 30. RecapUse social media as a means ofbusiness and self promotionFind the platform that is right for youand your audienceCreate content, mostly visuals
  31. 31. Have Fun
  32. 32. Thank