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LinkedIn Build Your Brand, May 2017

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Stan Robinson, Jr.
Stan Robinson, Jr.

Using LinkedIn to build your brand.

Marketing
1 of 23
SHR Marketing, LLC Stan Robinson www.linkedin.com/in/stanrobinson
 Professional network  Showcase for your professional profile  Searchable database  Publishing platform  Advertising platform
 Photo  Headline  Summary
 Your network is an asset  Bring your offline network online  Determine connection criteria
 Check Messages  Check Invitations to Connect  Who’s Viewed Your Profile  Connect with someone  Deepen relationship with connection  Share content  Comment on content or Group discussion
 Why use LinkedIn?  Profile and connections strategies  Your LinkedIn Profile is Dynamic
Questions?
Stan Robinson, Jr. Phone: 908-463-3485 Email: stan@shrmarketing.com LinkedIn: www.linkedin.com/in/stanrobinson Twitter: @stanrobinson Website: www.shrmarketing.com

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LinkedIn Build Your Brand, May 2017

  • 1. SHR Marketing, LLC Stan Robinson www.linkedin.com/in/stanrobinson
  • 2.
  • 3.  Professional network  Showcase for your professional profile  Searchable database  Publishing platform  Advertising platform
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.  Your network is an asset  Bring your offline network online  Determine connection criteria
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.  Check Messages  Check Invitations to Connect  Who’s Viewed Your Profile  Connect with someone  Deepen relationship with connection  Share content  Comment on content or Group discussion
  • 21.  Why use LinkedIn?  Profile and connections strategies  Your LinkedIn Profile is Dynamic
  • 23. Stan Robinson, Jr. Phone: 908-463-3485 Email: stan@shrmarketing.com LinkedIn: www.linkedin.com/in/stanrobinson Twitter: @stanrobinson Website: www.shrmarketing.com

Editor's Notes

  1. Who you serve? Value – problem & results? What Differentiates you? Business strategy drives social media
  2. Header Edit contact info Public profile
  3. Header Edit contact info Public profile
  4. Connect with people who know you - colleagues, classmates, friends, family, people you do business with, fellow organization members, etc. Power in asking your sphere of influence for introductions to those you want to meet.