Basics of crowdfunding, what it is, types of campaigns, costs, advantages and disadvantages and elements of a crowdfunding campaign.

1. SHR Marketing, LLC
Stan Robinson
www.shrmarketing.com
www.linkedin.com/in/stanrobinson

3. Crowdfunding is by definition, “the practice of
funding a project or venture by raising many
small amounts of money from a large number
of people, typically via the Internet.”

4.  Donations - Cancer Society Walk; First Giving, Crowdwise
No regulations on donations
Rewards based - Kickstarter, Rockethub, Indiegogo, etc
Non-monetary incentives
Pre-Purchase
Good for those with a product
Investment/Equity - SeedInvest. not yet approved in US

5.  Loosened regulations on equity investments
 Businesses can raise up to $1MM in 12
months
 Net worth under $100K – up to $2000
 Can advertise investments to public

6.  No need to rely on banks
 Credit score doesn’t matter
 No monetary repayment
 No limit on how much you can raise

7.  You need a network
 Learning curve
 Costs in time, fulfillment and taxes
 Family & friends may lose money
 Work involved

8.  Product/idea
 Campaign strategy
 Budget
 Network
 Platform
 Marketing
 Fulfillment

9.  Marketing
 Platform fees – 8% - 12%
 Taxes – consult tax accountant
 Fulfillment

10.  Have a strategy
 Budget
 Execute
 What did you learn?

11.  http://www.crowdsourcing.org/
 http://www.crowdfundinsider.com/
 http://www.crowdmapped.com/

12. Contact information:
Stan Robinson, Jr.
Phone: 908-463-3485
Email: stan@shrmarketing.com
LinkedIn: www.linkedin.com/in/stanrobinson