Using social media channels in job search 122712
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Using social media channels in job search 122712
- 1. SHR Marketing, LLC Stan Robinson www.linkedin.com/in/stanrobinson
- 2. How social media can help you: Build your personal brand for your job search and beyond. Identify and connect with informational resources and decision makers. Prepare for interviews. Get started quickly in a new job.
- 3. “Personal branding – How we market ourselves to others” Dan Schwabel, Personal branding expert. Your unique combination of character, skills, experience, attitudes and personality. Must be focused, consistent and unique.
- 4. Identify: Type of position by function and title. Industry. Location. Titles of those who can hire you. Specific target companies.
- 5. Starting points: Complete your LinkedIn Profile. Decide on other social media platforms. Follow target companies on social media. Follow hiring decision makers on social media. Follow industry influencers on social media.
- 6. Be found and present good impression. Professional photo. Use keywords. Build your connections. Current position – consulting or volunteer work.
- 9. Bring your offline network online. Need a minimum of 100-200 connections. Power of the network – introductions. Determine criteria for whose invites to accept. Quality vs. Quantity approaches
- 10. Jobs – advanced search by title, industry, keywords, location, company, etc. Shows how you are connected to the company. Company Pages. Review LinkedIn profiles of interviewers. Join Job Search Groups.
- 16. Inform Facebook friends of your job search. Include link to your LinkedIn Profile. Participate in job search and industry Groups. Review Facebook Pages of target organizations. Social Jobs Partnership App.
- 18. Follow company leaders and hiring decision makers. Connect with information resources and hiring decision makers. Learn about current industry issues. Participate in job search and industry specific chats - #jobhuntchat; #HireFriday; #careerchat
- 22. Blogs. Visually oriented positions – YouTube, Pinterest. Google + Quora. Online professional forums.
- 23. Videos: http://learn.linkedin.com/jobseeker/ http://linkedintelligence.com/how-to-use-linkedin-to-find-a-job-video/ Job search software: www.jibberjobber.com Book: The Start-Up of You by Reid Hoffman Articles: http://www.careerbuilder.com/Article/CB-3212-Job-Search-Strategies-What-do-employers- find-when-they-search-for-you-onhttp://money.usnews.com/money/blogs/outside-voices- careers/2011/12/06/how-to-brand-yourself-for-the-job- huntline/?siteid=cbhandle&utm_source=buffer&buffer_share=59c39 http://www.business2community.com/branding/5-easy-social-media-tips-to-brand- yourself-0126781 http://mashable.com/2009/02/05/personal-branding-101/ http://learn.linkedin.com/jobseeker/resources.html http://windmillnetworking.com/2010/12/10/job-seekers-ultimate-guide-twitter-job-search/
- 24. Contact information: Stan Robinson, Jr. Phone: 908-463-3485 Email: stan@shrmarketing.com LinkedIn: www.linkedin.com/in/stanrobinson
Editor's Notes
- Adding 2 new members every second. Original intent was to help professionals map their personal networks and serve as source of business intelligence.Professional network. Users have a business mindset.
- Think about your LinkedIn strategy and develop a routine of regular activities for best results.
- Do this first. Everything begins with your profile. LinkedIn’s criteria for a complete profile are not enough to get the most from it. Use keywords and industry terms. You control how you appear in Google search results. (show)
- Headline – describe value you provide in headline. Use keywords and industry terms.Profiles with Recommendations are three times more likely to be contacted than those without. Website customization – show.
- Use same photo across platforms.Check Skills to see growth areas for keyword ideas.Import connections from email address books.
- HeaderEdit contact infoPublic profile
- What people will see when searching your name in Google.
- Connect with people who know you - colleagues, classmates, friends, family, people you do business with, fellow organization members, etc. Power in asking your sphere of influence for introductions to those you want to meet..Suggest starting with quality – connect with those you know first.
- Experiment with different keywords.
- May allow you to connect with otherwise inaccessible people. Great source of current business intelligence.
- Search on name of person you are interested in.
- Twitter has good search engine.
- Blogs – showcase expertise; get found in searchVisual platforms – You Tube resume. Based on position and your comfort level. Done well can set you apart; if uncertain don’tGoogle+ - growing; more technical industries. Quora – questions and answers; demonstrate your knowledge. Don’t forget online professional forums; predate social media – still valuable.