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LinkedIn for Journalists
1. Leveraging LinkedIn to do your job, keep your job
and find the next one.
Rick Dunham
Houston Chronicle,
President of the Board of the
National Press Club Journalism Institute
Lori Russo
Managing Director,
Stanton Communications
2. Aim for 100%
completion
More than just an
electronic resume
Keywords are key
Helps with jobs
Helps others find you
Your Profile (probably sucks)
3. Story ideas
Biographical
information
on person
Third party
connections
Company
updates/news
Industry News
Research
4. Sources
People you may
know
Companies you
may want to follow
Groups
Follow vs connect
Recommendations
& endorsements
See who is looking
at you
Connect
5. Builds your community
of readers and sources
Share stories through
status updates
Update company page
Drives web traffic for
pay per click (it could
happen…)
Promote
6. Join LinkedIn for journalists
Take tutorial
Sign up for free executive membership
Maximize connections – colleagues, trusted
sources, people you cover, experts
(don’t forget Rick Dunham and Lori Russo)
Join groups
Follow companies
To-Do List