LinkedIn usability tips


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Advanced usability features for LinkedIn free and premium accounts

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  • LinkedIn usability tips

    1. 1. Connect, Promote, Engage 10 essential minutes a day
    2. 2. Table of Contents <ul><li>LinkedIn Overview – why it’s important </li></ul><ul><li>Quick Profile set-up </li></ul><ul><li>Advanced Search </li></ul><ul><li>Connect </li></ul><ul><li>Promote </li></ul><ul><li>Engage </li></ul><ul><li>Maximize the value of LinkedIn (extra credit) </li></ul><ul><li>LinkedIn as a 10 min a day dashboard </li></ul><ul><li>LinkedIn Paid Services, Cost and Benefits </li></ul><ul><li>LinkedIn as a 10 min a day dashboard </li></ul>
    3. 3. Overview <ul><li>What the service industry really sells is trust </li></ul><ul><li>Trust is built on relationships </li></ul><ul><li>LinkedIn reinforces relationships by tracking what is professionally important to our target audience </li></ul><ul><li>At a glance: </li></ul><ul><ul><li>See what our connections are authoring, recommending, or being featured </li></ul></ul><ul><ul><li>Research target audience </li></ul></ul><ul><ul><li>Be accessible </li></ul></ul><ul><ul><ul><li>Another way to contact </li></ul></ul></ul><ul><ul><ul><li>Referrals: a reason to contact </li></ul></ul></ul><ul><ul><ul><li>Easy to find (SEO) </li></ul></ul></ul>“ LinkedIn has over 100 Million Members” - Paul Anderson, Prolango
    4. 4. Quick Setup <ul><li>Add picture, current employer, post update, experience summary </li></ul><ul><li>Ask/Write Referrals </li></ul><ul><li>Join Groups </li></ul>
    5. 5. Advanced Search Review:
    6. 6. Connect Search Company; Matches appear in your 1 st , 2 nd , and 3 rd degree network. Search for Facilities Manager, or request an intro from your network. Or send an InMail.
    7. 7. Connect continued.. <ul><li>Some websites list team members on their “About Us” page. </li></ul><ul><ul><li>Are they on LinkedIn? </li></ul></ul><ul><ul><li>Are they linked to someone in my network? </li></ul></ul><ul><ul><li>Do I recognize who wrote their referrals? </li></ul></ul>
    8. 8. Connect cont.. Degrees of separation <ul><ul><li>Seattle’s network has 2.5 degrees of separation </li></ul></ul><ul><ul><li>7 degrees of separation suggests that everyone on the planet is connected by 6 </li></ul></ul><ul><ul><li>acquaintances. </li></ul></ul><ul><ul><li>The *theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called &quot;Chains.&quot; </li></ul></ul>
    9. 9. Promote: Share the love Showcase capabilities: -Proposals -Presentations -CAD drawings -PR articles widget allows you upload docs to your LinkedIn profile
    10. 10. Groups : View group members in my profile.
    11. 11. Engage: Be visible as an expert <ul><li>Initiate/ respond to discussions </li></ul><ul><li>Write referrals </li></ul><ul><li>Summarize and share really good info (go easy on reposting) </li></ul><ul><li>Respond to LinkedIn Answers </li></ul>Best answers are voted for, increasing visibility – and credibility - to your LinkedIn profile.
    12. 12. LinkedIn as a dashboard <ul><li>Join relevant groups </li></ul><ul><ul><li>If you wish to hide posts from your profile page </li></ul></ul><ul><li>Scan industry news (from “More” tab) </li></ul><ul><li>View local networking events attendee list </li></ul>
    13. 13. LinkedIn Paid Services & Benefits <ul><li>Open network (bypass $10 charge per InMail sent to anyone you wish to contact who is not in your network) </li></ul><ul><ul><li>InMail guarantees a response or refunds $10 </li></ul></ul><ul><li>icon tells others you are a premium member </li></ul><ul><li>icon tells others you are a job seeker </li></ul><ul><li>See who’s viewed your profile (more than 5) </li></ul><ul><li>Access key words used to find your profile </li></ul><ul><li>Promotes your profile to top search results </li></ul>