Brian Offenberger presentation slides from Glass Expo Pacific Northwest 2016.

1. Insider’s Secrets to Making Money With
Social Media
By Brian Offenberger CeM, CSMA
June 3, 2016

2. Today’s Discussion Points
 Generating Sales Leads
 Using LinkedIn
 Setting Up Alerts
 Questions & Answers

3. Meet Brian Offenberger

5. World’s Largest Network
• Who you want
• Where they are at
• What are needs and desires

6. What is LinkedIn?
• Place to be found
• Place to find
• Place to connect
• Place to share

7. Quick Stats
• 380 million users
• 108 million in US
• 200 countries and
territories
• 56% male / 44% female
• 24 supported languages
(not all on mobile)
• 13% of users don’t have a
Facebook account
• 59% don’t use Twitter

8. Prospecting on LinkedIn

9. #1. LinkedIn Advanced Search

10. Advanced Search Capabilities
• Name and title
• Location
• Company
• School
• Relationship
• Language
• Company size
• Seniority level
• Interests
• Years of experience
• Fortune 1000
• Function
Free Paid

11. #2. Profile and Update Views

12. #3. LinkedIn Connections Feature

13. #4. LinkedIn Groups

14. Invite Someone to Connect
Hi Brian,
We are fellow group members of the Security Industry
Group and I value having involved Business contacts. It
would be my honor to have you as a connection. Please
join my network on LinkedIn.
Thanks,
Brian Offenberger CeM, CSMA

15. After Accepted Connection
Hi Brian,
Thanks for the LinkedIn connection! My company, Right On – No Bull Marketing, is an
expert security industry marketing company specializing in online, social media and
mobile marketing. I was part of the senior management team for an SDM Dealer of
the Year and was the Director of the Western U.S. for one of the world’s largest
integrators. My radio show about online marketing best practices was voted by
marketing pros as the world’s third best source for search marketing information.
If we can help you in any way, please let me know.
http://www.righton-nobull.com/security/
Thanks,
Brian
CEO, Right On – No Bull Marketing
602-412-3168, ext. 801
https://www.facebook.com/RightOnNoBull

16. Identifying And Interacting
On LinkedIn Groups

17. Identifying And Joining LinkedIn Groups

18. What To Post And Share With Groups

19. Creating LinkedIn Groups

20. Profile Building and Optimization

21. Profile is Your Brand

22. Keywords

23. Sections of a LinkedIn Profile
• Professional headline
• Professional picture
• Custom links
• Professional summary
• Skills and experience*
• Public display settings*

24. Optimizing Professional Headline
• Include important keywords
– Use different titles someone
will search for
– Write a descriptive headline of
what you do with keywords in it
• 120 character limit
– Utilize character limit

25. Choosing A Profile Picture
• Unprofessional • Professional

26. Adding Custom Links

27. Enhancing Your Professional Summary
• Use important keywords
• Go the 2,000 character max
• Make it easy to read
• Include call to actions and
contact info

28. Tips for Your Professional Summary
• Have one
• Use all 2000 characters
• Tell a story
• Establish your credibility
• Write from the perspective
of the reader
• Match the reader’s tone
• Break it up
• Include contact information

29. Skills and Endorsements
• Add priority skills
– Up to 50 skills using 61
characters per skill
• Get people to endorse you
– Send them a LinkedIn message
– Endorse them first to get ball
rolling

30. Recommendations

31. Public Display Settings For SEO

32. Profile View Settings

33. Tools And Resources

34. Mobile – LinkedIn Mobile App

35. Social Selling Index

36. Help – LinkedIn Help Center

37. Your Action Plan
• Optimize your profile
• Join 10 relevant groups
• Invite 10 new people to connect with you each day
• Spend 20 minutes each day on engagement activities

38. Stay Connected
• Phone: (602) 412-3168 x 801
• Website: www.RightOn-NoBull.com
• Email: Brian@RightOn-NoBull.com
• Facebook: www.facebook.com/RightOnNoBull