LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.In today’s professional world, people change jobs and locations constantly. By connecting on LinkedIn, your address book will never go out of date. Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact with great tools to communicate and collaborateSometimes your immediate circle can’t resolve a unique business challenge. Tools like Answers and Groups let you locate and interact with experts through trusted introductions. LinkedIn Search lets you explore the broader network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for.Whether you’re looking for a career opportunity, winning new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners. With our powerful search engine, company research tools and a jobs board that shows who you know at listed companies, LinkedIn is the place to turn for new opportunities.
Your career history tells your story. Be sure to:Include both current position and past positionsDetail specific accomplishments in each Let typeahead find your company, so you can connect with past colleaguesInclude your education history on your profile to:Authenticate your area of expertiseHelp you join an alumni GroupBe discovered by other alums looking for talent by schoolSee how a good executive summary:Lets visitors identify your unique skillsetHelps your profile turn up in relevant search resultsIdentifies career goals you’d like to accomplishRecommendations on LinkedIn help you find new opportunities and:Reinforce your professional identity onlineAre easy to request from colleagues and clientsLet you choose which to show on your profileAdding these details lets other LinkedIn members:Click through to your company or personal websitesSee honors or awards that represent your accomplishmentsFind you in search results via keyword
LinkedIn Groups allow you to: Quickly discover the most popular discussions in your professional groups.Have an active part in determining the top discussions by liking and commenting.Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all their group activity.See both member-generated discussions and news in one setting.Easily browse previews of the last three comments in a discussion.Find interesting discussions by seeing who liked a discussion and how many people commented.
Company profiles begin with a brief overview and are followed by two primary components: information about relevant people at the company on the left, and aggregated statistics about employees on the right.Ever wondered where a company’s employees worked before they joined or where they went after they left? Or which other companies they are most connected to? Related Companies finds trends in the work history of users and identifying connections between companies.Ever wondered what the top locations or most common schools that a company hires from are? Key Statistics is produced from the aggregated non-personally identifiable data of LinkedIn users who are currently employed by this company. This data only reflects estimates about the company’s employees and is not endorsed or provided by the company.A list of LinkedIn users in your network (up to 3 degrees of separation from you) who currently work at this company.These are Linkedin users who are highlighted because they may be actively in the news, referenced in blogs, participating in industry groups, and/or frequently the result of searches and other activities within the Linkedin network. Users who appear on this list have among the most profile views at their company.
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Elizabeth Glau Building Blocks Social Media www.basicsocialmediatraining.comwww.linkedin.com/in/elizabethglau @elizabethglau
How are your customers finding you now? Repeat customers Word of mouth Newspaper advertising TV or Radio advertising Networking Yellow pages Website Search Engine Optimization Direct mail E-mail campaign or newsletter
How do people prefer to buy in 2011? Word of mouth Personalized recommendation Internet research Wisdom of crowds Communication with seller
Where is your target market? How is your audience likely to get engaged? Listen to stakeholders Customers Competition Peers Reach out to influencers Decide how much time / money you want to spend Set goals and track your results
LinkedIn Professional networking Service providers Business development Facebook Professional networking Online presence Market research Twitter YouTube Digg
Be transparent and authentic Be conversational Focus on your industry Respond to criticism immediately Thank profusely
Setup Google Alerts Add feeds to Google Reader Create feeds for Twitter Add feeds from LinkedIn Answers7 minutes Check your feeds and share content3 minutes Facebook wall, discussions, friends Via HubSpot
Blog Podcast Videos Photos Presentations eBooks News Releases New data Funny videos Top-notch blog posts Via HubSpot
Establish your professional profile Stay in touch with colleagues and friends Find experts and ideas Explore opportunities
Experience Education Summary Recommendations Additional Info
The Success Network Broads Circle Linked Orange County California LN! Lets Network! California Orange County Women Entrepreneurs & Executives Southern California Dealmakers Network University alumni Industry groups Networking groups
Related Companies Key Statistics Company Description Company Employees New Hires Recent Promotions and Changes Popular Profiles Service Provider Directory
LinkedInToday sources news from over 100 million LinkedIn members to show you: The top articles shared on LinkedIn and Twitter by people in your network. Who shared the article and what they said about it. A homepage customized to your industry, network, and areas of interest.
Personal vs. Professional Privacy settings Powerful marketing tool Profile vs. Page Each individual may only have one profile You are required to have a profile to set up a page Friends (2-way) vs. Likers or Fans (1-way)
Mirror your LinkedIn profile Make it professional Link to your company page Keep posts personal but non-offensive
25 Likes to get a custom URL Ask your friends and family to like your page Don’t be afraid to invite everyone you know Advertise your page in all of your marketing Post informational content that your fans will appreciate Use the tagging feature in posts, photos and videos to draw them to the page
Create groups for your circles Send invitations to events Start conversations for that group
Facebook Places Foursquare SCVNGR Socialcheck-ins Specials and coupons Word of mouth advertising
All channels for publishing content Control of the platform Different types of engagement Many people use blogs as their websites Blog posts should be 500-700 words. Facebook should be a question, link, poll or other short engaging statement. Twitter is restricted to 140 characters. Use a program like HootSuite to manage