1.
#BBB
Jo Saunders
Build a network of
potential clients &
referral partners
without being
spammy or salesy
Social Selling
& LinkedIn
Image credit Shutterstock

2.
X
Be Found

3.
Be Found - Search & Social

4.
1. VISUAL
Brand Image
HEADLINE
SKILLS
CHARACTER
SUMMARY
Story -
Credibility &
Connection
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFO
Profile Photo
EXPERIENCE
Curate, Create
and Converse
CONTENT +
CONTEXT
Elevator
Pitch
2. COPY
3. MEDIA
Expertise
4. SOCIAL PROOF
5. ACTIVITY
Showcase
Copyright Wildfire Social Marketing 2019

5.
X
DIY AUDIT

6.
Personal /
Career Brand
Build a
Network
Thought
Leadership
Engagement &
Leverage
Copyright Wildfire Social Marketing 2019
Mastery
LinkedIn
4 Cs of

7.
X
Find

8.
Profile
Awareness
Positioning
Relationships
Page
Group
Brand Awareness
Team Hub
Content Hub
Community Research
/ Talent
Copyright Wildfire Social Marketing 2018
#
Content

9.
“Who are the
influencers of
your ideal
connections?”
@JoSaundersAU
People
Copyright Wildfire Social Marketing 2019

10.
Connection Types
• Ideal clients
• Influencers of your ideal ‘clients’
• Strategic partners
• Authorities & Leaders
• Colleagues
• Suppliers
• Talent…. Potential employees
• Mentors / Mentees

11.
X
Ideal
Connections
Location
IndustrySize
Company
Title/Role
Connections

12.
Boolean Search
Quotes
" Management
Accountant "
Parentheses
( ? )
OR AND
NOT
Copyright Wildfire Social Marketing 2019

13.
Filters
Copyright Wildfire Social Marketing 2019

14.
Saved
Searches

15.
you may see their posts
they don’t see yours
you can't send messages
Connect or Follow
Copyright Wildfire Social Marketing 2018

16.
Start & Join
Conversations
Image credit Shutterstock

17.
Start a
conversation
Add
Context

18.
X
Messages

19.
Discover Content
to Engage With

20.
Discover content via #

21.
Like /
Comment
Follow
Connect
Welcome
Message
Engage
Schedule
Business
Social
Search & View
Engage
Copyright Wildfire Social Marketing 2019View profile & recent activity
Profile &
Page
Profile Activity
Be interested
With Activity Via message
Call / Meeting
With Conversation
& context

22.
Success Metrics linkedin.com/sales/ssi
Engagement…. Messages…. Emails…. Calls Copyright Wildfire Social Marketing 2019

23.
Visibility … Authority… Influence
DIY Audit
Review
Reboot
CLEANUP
Image credit Shutterstock

24.
Why Engage Help?
Review – Reboot - Mentoring

25.
Homework
Audit
Adjust
Activate
Profile BluePrint
JOIN
Copyright Wildfire Social Marketing 2019