Maurice Smith

1. SHR Marketing, LLC
Stan Robinson
www.linkedin.com/in/stanrobinson

2. How do you:
 Find the people you are seeking?
 Cut through the noise of the internet?
 Build trusted connections?

3.  It enables you to leverage your existing
network to reach business resources.
 It helps you to be found by those looking for
your expertise.
 It provides a channel for you to market to
business professionals, though you must do
this correctly.

4.  Started in 2003, went public in May 2011.
 Largest online professional network – over
200 million members.
 Originally designed to help professionals
connect and map their personal networks.

5.  Profile Optimization (Foundation)
 Connections (necessary for LinkedIn to work
for you)
 Strategy & Tactics

6. LinkedIn helps you build 100% complete
profile.
 Professional photo.
 Location.
 Industry.
 Summary – with keywords.
 Experience - with descriptions & keywords.
 Skills – minimum of 5.
 Connections – minimum of 50.

7. Here is what else you should add:
 Headline – using keywords.
 Recommendations.
 Education.
 Websites.
 Twitter handle.
 What people should contact you for.

9.  Bring your offline network online.
 Need 100-200 connections.
 Power of the network – introductions.
 Determine criteria for whose invites to accept.
 Quality vs. Quantity approaches

10.  Advanced search.
 Can use name, keywords, title, company,
industry, location and school.
 Shows how you are connected to people.
 Can save 3 searches.

12.  Groups
 Signal
 Alumni
 Edit Profile – Languages, Projects,
Volunteering and other options.

13.  You can join up to 50 Groups.
 Join your industry groups & prospect groups.
 Groups expand your available connections.
 Select a few groups to participate in.
 Start your own Group

14.  Make it topic, not company based.
 You have to promote it.
 You can message group once a week.
 Establishes you as a thought leader.
 Attracts people to you.

15.  Company Pages provide analytics on
followers.
 Visitors can learn about your products
without leaving LinkedIn.
 Ability to distribute content to all followers.
 Ability to segment followers.

17.  Pay per click or per thousand impressions.
 Faster results than content marketing.
 Target audience based on specific criteria.
 See if your target audience is in LinkedIn.

21.  Optimize your Profile.
 Use Advanced Search.
 Use Groups.
 Set-up a Company Page.
 Use LinkedIn Ads

22. Contact information:
Stan Robinson, Jr.
Phone: 908-463-3485
Email: shrmarketing@gmail.com
LinkedIn: www.linkedin.com/in/stanrobinson