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Facebook: Terminology, Tactics and Best PracticesBy Danielle Brigida National Wildlife Federation brigidad@nwf.org@starfocus or @nwf
There areOver 100,000 non-profit Pages on Facebook
An average user is connected to 80 community pages, groups and events
Page, Group, Profile
Facebook Page Must have an official rep as an admin Communicates broadly (comments, posts) Posts and pages are available to everyone  Anyone can “Like” your page  Admins post under the page name Tabs and Insights are available
Facebook Group Closed space for small groups  Offer more privacy settings and options Members must be approved or added by other members They are notified by default Collaborate through chats, photo albums, docs and group events No insights or tabs available
Close Up On Groups:
Facebook Profile?  Violates Terms of Service No analytics Can’t test  They may not want to friend you
Understanding Terminology Status – Update your friends with links, photos, or info Admin – person who runs a page or group. Wall – Public messaging on your profile News Feed –  Insights – Facebook page analytics Tagging – Type the "@" symbol. Select the friend, page, event, group or app you want to tag from the drop-down menu.
Engagement Tips ,[object Object]
Use @_name to mention other pages/people
Post colorful/interesting photos
Create a landing tab (using iframes),[object Object]
Use Powerful Imagery and Ask Questions
Make Sharing Easy
Pay Attention to Audiences National Wildlife Federation Forest Justice Campaign Certified Wildlife Habitat Page
Explore Causes on Facebook
Be Yourself
Create a Welcome Page with iframes http://bit.ly/iFrameTabs
Understanding Impressions
Number of Views  People who commented  and liked posts # of people who viewed posts
Looking at Interactions
Track What You Need
Understanding “Liking” Behavior
Location and Referrals
Exploring User Data
Nonprofit Resources
Questions?
Intelligent Tweeting Danielle Brigida National Wildlife Federation@Starfocus or @NWF
www.prnewsonline.com Starting With the Basics:http://search.twitter.com
www.prnewsonline.com Search: ,[object Object]
 Location
 Dates
 Feelings
 Links/RTs,[object Object]
Find people to follow Twellow Wefollow Twibes Followerwonk Twitter Lists  Friends of friends Search.twitter
Directory: We Follow
Use Twitter Lists
Twitter Management Tools Cotweet Tweetdeck Hootsuite Seesmic Echofon Snitter Twitteriffic Twhirl
Search URLs with Backtweetswww.backtweets.com
Keep Track of Trendswww.trendistic.com
Search Twitter Bioswww.followerwonk.com
Nonprofits on Twitter
Create a Twitter Petition
Measuring Twitter Impact
Track Tweet Reactionswww.topsy.com and www.bit.ly
Track Tweets and Hashtagswww.rowfeeder.com
Notice Growth of Followerswww.twittercounter.com
Tweet Stats
Measure Your Growthwww.smallact.com
Measure Several Accountswww.twentyfeet.com
Measure Your Reachwww.tweetreach.com
Other Free Measurement Tools Tweetscan Twitstat TweetBeep Tweetmeme TwitScoop Tweet Cloud Twilert Klout Twittergrader Twinfluence And Hundreds More…
Don’t forget to Verify with Your Web Analytics
Build Out Your Profile
Clean Your Followerswww.tweepi.com
Questions
Making the Most out of Linkedin By Danielle Brigida National Wildlife Federation @starfocus or @NWF
Ways Nonprofits Use Linkedin
Join Your Company Page
Build Out Your Company Page
Check Out Your Page Analytics
Add Your Events
Join Many GroupsThey Increase Your Network
Post Jobs in Your Groups or Pay to Post
Keep Track of Careers Former Staff Donors Volunteersand Supporters
Inmaps.linkedinlabs.com Explore Your Network

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