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Charlie Stevens
PRODUCTION
PROCESS
EVALUATION
RESEARCH
The strengths of my research where that I was able to
very analytically break down music videos and figure out
their techniques. Furthermore I was able to find out how
to achieve certain techniques and rules of making film
and music videos by looking through YouTube Tutorials
after seeing the techniques in other videos and just
general research e.g. cinematic bars and colour
correction.
The weaknesses of my research is that I don’t necessarily
know what I should search for my research and have just
gone off of my own tuition, probably leaving out one or
two important things. I think I could have improved by
organizing my research a bit better. This may have made
my product seem more structurally sound, however due
to having covid I was unable to film my original plan.
This would result in a much more coherent video that
https://www.youtube.com/playlist?list=PLGZbfRfti8UT4WzUjbv4Fx
lxghwBE65CV
PLANNING
The strength of my planning was probably the
previsualisation on the storyboards. Ultimately the
planning did not help me out all too much as I had to
improvise my scenes at the location. I did come up with
some improvised planning on the day before I started
filming however, which helped me get a few cool shots I
may not have gotten without thinking about first.
The weakness was that the video did not necessarily have
much of a story to it and seemed a bit random as a result.
I would have made sure to have a more certain storyline,
however I was unable to achieve some of my initial ideas
due to having covid and being unable to get anyone to
star in my video. The product would be able to look good
while actually making sense, and I would probably end up
feeling more pride as a result.
TIME MANAGEMENT
Personally I think that I managed the available time I had
well, however I did miss out on a large portion of the
recording time due to unforeseen circumstances that
prevented me from leaving the house. I did complete the
project. If I had additional time my product would have
improved, I did, however, finish on time. If I had more
time to film I would have filmed a mostly different video
with an actual person to focus the camera on. I would
also have changed up location and got some more shots
at another location.
TECHNICAL QUALITIES -
CAMERA
One of the main differences is camera quality, as due to an equipment
error I had to film with my iPhone and phone gimble.
Like my project Learn Online video fakes some drone shots using a gimble,
iPhone and a long tripod, the difference comes in camera quality (there's is
better). Furthermore, some of their shots where a lot steadier than mine
(both have been steadied in postproduction also), so I need to try and
improve how I walk while filming.
Me: Learn Online
Video:
Both move forward
and up, like a drone
More light
exposure
Both twisting while
focused on branches
shots
One is shrouded by
trees, the other in an
TECHNICAL QUALITIES –
EDITING/POST
One difference between my work and learn online videos is their use of
motion blur for sped up parts. They also use cinematic bars and colour
grading, which I also used.
Also, their transitions are smoother.
Me: Learn Online
Video: Brightness/exposure is more
increased by colour grading.
Cinematic bars
More colorful
Uses motion blur with speed
up after this shot
AESTHETIC QUALITIES
I am personally in the mindset that my work looks good and that it was
creative. I really like the clips where I was able to capture the exposure
from the sun, the cinematic bars, the colour correction and some of the
transitions I was able to achieve. Personally, I would have filmed it
using a better camera, however I was limited in what equipment I had. I
also would have gone to a few different scenes and probably tried to
have some darker scenes with some for moody lighting as I think that
my footage should have some different locations.
Strengths: Colour grading, Cinematic bars, camera angles
Weaknesses: Unvaried locations, not planned well enough.
AUDIENCE APPEAL
I have appealed to my target audience of roughly 13 – 25-year
old’s by focusing my work on nature; as with increased global
awareness of climate change and increased activism in trying to
make a change (particularly with teens and young adults), teens
and young adults are becoming more infatuated with the beauty
of nature. I think that the clips that had the sun exposure would
appeal to my target audience, as teens are usually attracted to
bright lights and colorful imagery, which a lot of my video I
made up of.
I did not do a questionnaire as I was not part of the course at
said time.
Bright
lights
Colorful
Green
Focus on leaf
Focus on the sun, framed
by leaves and nature
PEER
FEEDBACK
FEEDBACK 1
What did you like about the product?
 Clear theme
 Lots of different shots and transitions
What improvements could have been made to the
product?
 Cuts should be more on time for important parts of the song
Assessed by Alexis Ratcliff
FEEDBACK 2
What did you like about the product?
 Many different angles that where short and snappy, kept me
engaged.
 Colour grading was cool, because it strengthened the theme of
nature.
 Transition was smooth because it was in line with some of the beats
What improvements could have been made to the
product?
 Maybe have a contrasting location to show two different sides of the
story.
Assessed by Henry Graham :)
FEEDBACK 3
What did you like about the product?
 I really liked the light flare from the sun in one of the shots, it turned
a simple shot into something that looked really nice.
 The shot of the camera being lifted up into the trees looked really
cool and same again it was just a nice extra to the video.
 The whole video showcased your understanding of good camera
techniques and how to execute them well.
What improvements could have been made to the
product?
 I would maybe just do everything you were doing but in some other
locations so that you could play around with other objects like you
did with the leaves and the light.
Assessed by Dan Richardson
PEER FEEDBACK SUMMARY
What do you agree with from your peer feedback?
That I need to film in some other locations next time
around, as the general consensus was such.
What do you disagree with from your peer feedback?
Nothing really, it all makes sense.

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Mv production assignment evaluation form 2021 2.0

  • 3. RESEARCH The strengths of my research where that I was able to very analytically break down music videos and figure out their techniques. Furthermore I was able to find out how to achieve certain techniques and rules of making film and music videos by looking through YouTube Tutorials after seeing the techniques in other videos and just general research e.g. cinematic bars and colour correction. The weaknesses of my research is that I don’t necessarily know what I should search for my research and have just gone off of my own tuition, probably leaving out one or two important things. I think I could have improved by organizing my research a bit better. This may have made my product seem more structurally sound, however due to having covid I was unable to film my original plan. This would result in a much more coherent video that https://www.youtube.com/playlist?list=PLGZbfRfti8UT4WzUjbv4Fx lxghwBE65CV
  • 4. PLANNING The strength of my planning was probably the previsualisation on the storyboards. Ultimately the planning did not help me out all too much as I had to improvise my scenes at the location. I did come up with some improvised planning on the day before I started filming however, which helped me get a few cool shots I may not have gotten without thinking about first. The weakness was that the video did not necessarily have much of a story to it and seemed a bit random as a result. I would have made sure to have a more certain storyline, however I was unable to achieve some of my initial ideas due to having covid and being unable to get anyone to star in my video. The product would be able to look good while actually making sense, and I would probably end up feeling more pride as a result.
  • 5. TIME MANAGEMENT Personally I think that I managed the available time I had well, however I did miss out on a large portion of the recording time due to unforeseen circumstances that prevented me from leaving the house. I did complete the project. If I had additional time my product would have improved, I did, however, finish on time. If I had more time to film I would have filmed a mostly different video with an actual person to focus the camera on. I would also have changed up location and got some more shots at another location.
  • 6. TECHNICAL QUALITIES - CAMERA One of the main differences is camera quality, as due to an equipment error I had to film with my iPhone and phone gimble. Like my project Learn Online video fakes some drone shots using a gimble, iPhone and a long tripod, the difference comes in camera quality (there's is better). Furthermore, some of their shots where a lot steadier than mine (both have been steadied in postproduction also), so I need to try and improve how I walk while filming. Me: Learn Online Video: Both move forward and up, like a drone More light exposure Both twisting while focused on branches shots One is shrouded by trees, the other in an
  • 7. TECHNICAL QUALITIES – EDITING/POST One difference between my work and learn online videos is their use of motion blur for sped up parts. They also use cinematic bars and colour grading, which I also used. Also, their transitions are smoother. Me: Learn Online Video: Brightness/exposure is more increased by colour grading. Cinematic bars More colorful Uses motion blur with speed up after this shot
  • 8. AESTHETIC QUALITIES I am personally in the mindset that my work looks good and that it was creative. I really like the clips where I was able to capture the exposure from the sun, the cinematic bars, the colour correction and some of the transitions I was able to achieve. Personally, I would have filmed it using a better camera, however I was limited in what equipment I had. I also would have gone to a few different scenes and probably tried to have some darker scenes with some for moody lighting as I think that my footage should have some different locations. Strengths: Colour grading, Cinematic bars, camera angles Weaknesses: Unvaried locations, not planned well enough.
  • 9. AUDIENCE APPEAL I have appealed to my target audience of roughly 13 – 25-year old’s by focusing my work on nature; as with increased global awareness of climate change and increased activism in trying to make a change (particularly with teens and young adults), teens and young adults are becoming more infatuated with the beauty of nature. I think that the clips that had the sun exposure would appeal to my target audience, as teens are usually attracted to bright lights and colorful imagery, which a lot of my video I made up of. I did not do a questionnaire as I was not part of the course at said time. Bright lights Colorful Green Focus on leaf Focus on the sun, framed by leaves and nature
  • 11. FEEDBACK 1 What did you like about the product?  Clear theme  Lots of different shots and transitions What improvements could have been made to the product?  Cuts should be more on time for important parts of the song Assessed by Alexis Ratcliff
  • 12. FEEDBACK 2 What did you like about the product?  Many different angles that where short and snappy, kept me engaged.  Colour grading was cool, because it strengthened the theme of nature.  Transition was smooth because it was in line with some of the beats What improvements could have been made to the product?  Maybe have a contrasting location to show two different sides of the story. Assessed by Henry Graham :)
  • 13. FEEDBACK 3 What did you like about the product?  I really liked the light flare from the sun in one of the shots, it turned a simple shot into something that looked really nice.  The shot of the camera being lifted up into the trees looked really cool and same again it was just a nice extra to the video.  The whole video showcased your understanding of good camera techniques and how to execute them well. What improvements could have been made to the product?  I would maybe just do everything you were doing but in some other locations so that you could play around with other objects like you did with the leaves and the light. Assessed by Dan Richardson
  • 14. PEER FEEDBACK SUMMARY What do you agree with from your peer feedback? That I need to film in some other locations next time around, as the general consensus was such. What do you disagree with from your peer feedback? Nothing really, it all makes sense.

Editor's Notes

  1. What were the strengths of your research? How did your research help your product? What were the weaknesses of your research? What could you have done better/improve? What effect would this have had on your product?
  2. What were the strengths of your planning? How did your planning help your product? What were the weaknesses of your planning? What could you have done better/improve? What effect would this have had on your product?
  3. Did you manage your time well? Did you complete your project on time or would your products have improved with additional time? What would you have done if you had more time to produce your work?
  4. Compare your work to similar existing products and discuss the similarities and differences Put your final piece(s) in the centre of a page alongside an existing product Use text boxes and arrows
  5. Compare your work to similar existing products and discuss the similarities and differences Put your final piece(s) in the centre of a page alongside an existing product Use text boxes and arrows
  6. Does your work look good? Was it creative? What aspects of your Video’s visuals do you like? What would you improve? How would you improve it? Discuss the strengths and weaknesses Put your final piece(s) in the centre of a page and analyse them Use text boxes and arrows
  7. How have you appealed to your target audience? What specific bits of content would appeal to your target audience. Refer to your findings from your questionnaire. Put your final piece(s) in the centre of a page and analyse them Use text boxes and arrows