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Increasing sales with Exhibition- Digital media,Export

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Increasing sales with Exhibition- Digital media,Export

  1. 1. Increasing sales with exhibition ,digital media and export Stephan Philipson
  2. 2. “Let your company’s vision and customer strategy determine your participation” The fair, an important part of the company´s marketing Communications
  3. 3. Set clear business goals What do you want to achieve
  4. 4. Prior – During the Show – Post Show
  5. 5. Social Media – In business ? In my Company ?
  6. 6. 2001 10 05
  7. 7. Facebook –Youtube – Instagram –Twitter –Webbsite
  8. 8. Social media marketing is the process of marketing through social media sites like Twitter , Facebook, andYouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
  9. 9. Increasing sales with digital media !? What doYouThink ?
  10. 10. So ,What is Social Media ? The "social" part: refers to interacting with other people by sharing information with them and receiving information from them. The "media" part: refers to an instrument of communication, like the internet (whileTV, radio and newspapers are examples of more traditional forms of media). Okay, so from these two separate terms, we can pull a basic definition together: Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information.
  11. 11. Social Media Marketing and YouTube Some of the most effective social media marketing strategies center aroundYouTube and the viral video. While often more time-consuming and expensive,YouTube can easily become the attraction of a larger social media campaign.
  12. 12. Social Media Marketing andTwitter Twitter has picked up a lot of steam in the last year for being a great place for social media marketing. WhileTwitter has grown far beyond its microblogging roots, it is important to think ofTwitter similar to a company blog. While the primary purpose is to get the word out, it is just as important to add a personal touch rather than relying on RSS feeds to deliver stale press releases or simply repeat the company blog. In addition to growing a number of followers,Twitter can be particularly effective when interacting with customers .
  13. 13. Social Media Marketing and Blogs In many respects, blogs can serve as an extension of traditional media. Much as review copies might be sent to traditional media outlets like newspapers and magazines, they can also be sent to popular blogs on the subject. Blogs also offer the opportunity to put together 'virtual tours'. For example, many authors have gravitated towards having virtual book tours, which allows them to reach their fans without the travel expenses.These virtual book tours can include author interviews and Q&A sessions as well as book reviews and book giveaways.
  14. 14. Facebook - Age of video posts This is certainly the age of video!With the advancement of technology and smart phones making a 5 second/ ten second video clip has become a cakewalk for the younger generation. Within a year video posts have increased 75% per person. Shorter and relevant videos are best as content.
  15. 15. Why International Business ? Export - 25 What can you achieve?
  16. 16. 26 Product life cycle Stagnation Growth Introduction Phase out “Sold units” Time Maturity
  17. 17. 27 What does International Business include? What canYou Do? You can conduct business all over the world… other companies can enter your market, too Marcado Marché MARKET Marknad
  18. 18. 28 You can By exporting your market
  19. 19. 29 By doing international business you achieve: Increased market size Spread risks More markets and clients = Increased sales = Less dependence on one market = Increased company stability
  20. 20. 30 The right reasons: •More stable operations •Better cash flow •Increased market •Increased profit •Expanding domestic and nearby markets
  21. 21. 31 Summary For companies wanting to expand and thrive, entering the international marketplace is a necessity. Key reasons are: • Larger markets and opportunities to increase sales volumes • New markets mean new opportunities (sales, service, uses) • New types of customers, requiring other types of products, i.e. expanding market • New types of services, clients needing more than just a product and requesting a complete solution • The opportunity to develop new products, broaden product range and increase profits • Balances market fluctuations • Extends the life cycle of mature products with sales in less developed markets

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