Social Media is the great platform for Business advertising and marketing. There are so many people who spend hours in social media everyday to get the current news and knowledge or can easily be used to enhance visibility.

1. Advantages of Social Media Advertising
Summary
Social media platforms are the new-age networks to form newer connections, engage people, and build relationships. The viability of
Facebook, Instagram, or Twitter makes them effective platforms for business marketing and advertising with millions reaches.
Social media platforms have become the new-age trend for current generations. So, business owners and marketers have made it
effective advertising platforms to reach out large number of common masses more quickly and at cheaper rates.
Entrepreneurs simply get too many advantages and benefits out of this media to go away. Increasing brand visibility is also the main
objective of social media. Social media advertising is an organic process. A company can use any social network as a platform for a
carefully thought- out promotional campaign. A quality page with great content on any of these platforms only takes a few hours to
be created and maintained and potentially reaches millions of people
“Social media is not a media. The key is to listen, engage, and build relationships.”
- David Alston
Social media platform is taking the prior stage. With the ever-developing technological aspects, everyday we are experiencing new
and innovative mediums coming to front, where we can form newer connections, engage people, and build relationships.

3. But these are not the only activities that we can do through social media platforms. They are more multifaceted and vivacious and can be
utilized for different purposes. One significant activity that organizations carry out today through social sites is advertising and marketing. This
is cheaper and commercially viable.
The viability of Facebook, Instagram, or Twitter makes it effective platforms for business marketing and advertising. Entrepreneurs simply get
too many advantages and benefits out of this media to go away. Here are just a few reasons why business owners and marketers should give
this new form of advertising a close attention.
Advantages of Social Media Marketing:
Increase Brand Visibility:
Like any other media platforms such as, print media and audio-visual media, increasing brand visibility is also the main objective of social
media. In today’s generation, there are so many people, particularly young groups, who spend hours in social media every day that it can easily
be used to enhance visibility.
Improve Brand Loyalty:
Social media advertising is an organic process, not like the word-of-mouth publicity. A company can use any social network as a platform for a
carefully thought- out promotional campaign, but the users who share this advertisement are the main drivers behind how this will be spread
and seen by millions of people there.
Social media also enables firms to connect better with their customers. Advertising on social media can take the form of online games and viral
videos that can be shared throughout the Internet. This is an enormous driver for many businesses.

5. • Less Expensive:
Social media marketing increases brand awareness in a completely
different way from traditional advertising. When you create an account
in either of Facebook, Instagram, Twitter, or Tumblr, time is the only
thing that you have to invest in to make your advertisement reach to
large masses. A quality page with great content on any of these
platforms only takes a few hours to be created and maintained and
potentially reaches millions of people.
Advertising in social media has many advantages over other forms of
advertising through other media platforms. With people connected to
the Internet everywhere and every day, using social media,
entrepreneurs in the 21st century must not ignore this kind of
marketing potential.

6. Key Points
• 1.Social media platforms like, Facebook, Twitter, Instagram, Linkedin etc. can
effectively be utilized as great platforms for business advertising and
marketing.
• 2.Business owners and marketers can easily reach out to large number of
common masses more quickly and at less expenditure.
• 3.These online platforms provide its users too many advantages to go away.
• 4.Increasing brand visibility is the main objective of social media like any other
media.
• 5.Social media advertising is an organic process. A company can use any social
network as a platform for a carefully thought- out promotional campaign.
• 6.A quality page with great content on any of these platforms only takes a few
hours to be created and maintained and potentially reaches millions of people