Here are the 40 reasons why social media marketing is important. Use these social media platforms to increase followers, generate leads and more.

1. 40 Reasons Why Social Media Marketing Is Important
It's 2022, and people know the power of the internet. Today, the marketing
landscape has evolved from TV to Facebook ads. With over 4.26 billion
people using social media platforms worldwide, it is not hard to realise
the importance of social media marketing.
The Importance of Social Media Marketing in 2022
Global social media users increased from 4.2 billion in January 2021 to 4.62
billion in January 2022. Nowadays, you can merely find individuals who are not
involved in at least one social media platform. Social media presence refers to
your brand's visibility on social media platforms like Facebook, Instagram,
Twitter, etc. These platforms can help businesses to connect with their audience
to build brand awareness, increase sales, and interact.
40 reasons why social media marketing is important:
Businesses can reap endless benefits of social media marketing. Here are the
top 40 reasons why a social media marketing strategy is essential for businesses
in 2022.
1. Views, likes, comments, and reshares mean direct interaction with your
audience.
2. Your brand can quickly reach potential consumers worldwide, from local
to international services.
3. Social media is a fantastic means to tell your inspiring brand story to your
audience.
4. With more than 4 billion active users, social media is a vast pool of
potential customers just a click away.
5. Businesses can easily link their online stores to their Instagram account.
6. Social media is the easiest way to share content out there.
7. Social media gets new users each minute. Therefore, you unleash an
infinite pool of customers in every corner of the world.
8. You can easily reach your target audience, including specific age groups,
gender, geographical region, etc.
9. Posting relevant social media content regularly helps create a buzz for
your brand.
10.Social media adds a professional touch to your brand and is a reliable
communication channel for your consumers.
11.Customers see social media platform as your brand's digital address.
12.Another significant role of social media in marketing is that it helps build
customer relationships through interaction and referrals.

2. 13.Helps establish trust in an audience through grievance redressals.
14.Gone are the days when only advertisements and commercials could be
afforded only by big businesses. Social media marketing costs much less,
being suitable for
15.With the help of social media forms, you can make your brand go viral.
16.Linking products and other useful links on your social media can help
boost website traffic.
17.Images and videos are the best ways to grab attention.
18.There are no boundaries of distance, region, device, etc. Social media
works on the internet, meaning you can interact with your audience in
every corner of the world.
19.Achieve better lead conversion
20.Track direct sales
21.Social media is mostly free to use (at least creating an account and posting
content).
22.There are millions of active business pages on Facebook.
23.There are millions of monthly active users on Instagram.
24.People are trusting online shopping more than ever.
25.A huge chunk of Instagram users shops from the app.
26.Social media influencers make your job easy by promoting your products
and services on their handle.
27.The majority of social media users are young.
28.Twitter has made a huge comeback with 330+ million active accounts.
29.Reels and stories spread like fire.
30.Without social media, your brand loses potential every day since you will
miss a lot of prospective customers.
31.It helps you reach your audience multiple times a day.
32.It helps you find recruits for your brand.
33.Social media is a great way to beat competitors and stay ahead of the
curve.
34.A major importance of social media marketing for small businesses is that
it helps build the brand in comparatively less time and budget.
35.Social media lets you source new ideas of content, product,
improvements, etc.
36.Businesses can stay on par with the latest trends, conversations, and
customer interests.
37.See what people feel about your brand through their comments, direct
messages, and mentions.
38.Interacting and responding timely to your customers through direct
messages helps build brand loyalty.

3. 39.With the help of social media accounts, you can directly post your
thoughts to connect with the audience.
40.Social media platforms like LinkedIn are a reliable way to engage B2B
marketers with prospective clients.
FAQ's
#1. Why is social media marketing necessary for every business today?
Social media is one of the fastest and easiest ways to reach, attract, and build
customer loyalty with existing and potential customers. Since most internet
users rely on social media regularly, a social media marketing strategy can help
your business or brand reach maximum consumers worldwide.
#2. What social media platforms should I be using for the best results?
With so many social media platforms today, it can get confusing to choose one.
However, it is totally up to you if you want to use one or more platforms for your
business. Today, most businesses use the top social media platforms: Facebook,
Instagram, Twitter, LinkedIn, YouTube, Pinterest, Quora, etc.
#3. What type of content should I make on social media?
Nowadays, videos on social media have become an excellent way to attract
customers. Along with a relevant and engaging script, the videos must be able
to boost your brand awareness. Other major factors are the quality and
frequency of the content. Make sure you post good quality and easy-to-
understand videos regularly.
#4. How can I increase followers on my brand's social media account?
Most small and medium-sized businesses struggle to draw in followers.
Although metrics might differ in different social media platforms, you can follow
some simple tips to increase followers – for example, use the right hashtags,
post at the most active times of the day, collaborate with other brands, use
Instagram/Facebook analytics, etc.
#5. Is social media marketing expensive?
No, social media is relatively cheaper than traditional marketing techniques.
Firstly, setting up social media accounts is free on most platforms. In addition,
the overall expense of social media marketing depends on the business size,
number of posts, advertising costs, etc.

4. Sources: https://fenzodigital.com/40-reasons-why-social-media-marketing-is-
important/