LocalSocial is a proximity platform that makes it easy to add in-store engagement features to a Retailer's mobile apps and services. Using in-store beacons powered by Low Energy Bluetooth, WiFi and NFC, it makes it easy for Retailers to offer Loyalty Points for Walk-ins, trigger offers and specials just for being in-store, and create apps that can be smart about where the customer is located. LocalSocial provides Retailers with greater insight about their store visitors, deepens engagement with customers, and helps drive the customer conversation.

1. In Store Engagement Platform
twitter: @localsocial blog: blog.mylocalsocial.com
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LocalSocial
In-store engagement platform for Retailers,
Merchants and Venue owners

3. we’re about proximity

4. Proximity middleware track record at scale (300M phones)
Deep proximity expertise
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Impronto
‣ Java/Bluetooth
Middleware based
on JSR82 standard
‣ Sold to handset
manufacturers
‣ LG, Samsung,
Motorola,
SonyEricsson
‣ 300M+ units
shipped
LocalSocial
‣ Proximity Platform
‣ Simplify creation of
proximity-enabled
apps and services
‣ WiFI, Bluetooth,
NFC, Low Energy
Bluetooth
‣ SDK, API, Cloud
‣ Build out for retail
‣ Offers
‣ Locations
‣ ShopZones
‣ Points
‣ Beacons
‣ Analytics
‣ Push / Pull APIs

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LocalSocial Overview

6. In-Store Engagement
LocalSocial provides a white-label solution to
help retailers drive in-store engagement
Your Brand Here

7. Greet on Arrival
Know that your customer has arrived. Start the
conversation at the start of their journey.

8. Unlock Rewards
Trigger rewards “just for being there” (like
ShopKick), or for visiting certain zones in-store.

9. Contextual Offers
Deliver custom offers in real time as the customer
moves around the store

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Analytics
Track your real-world locations like your online
properties

11. Connect with customers on mobile while in-store
In-Store Engagement
Engage Delight
‣ Greet on
arrival
‣ Walk-in points
and offers
‣ Start the
conversation
Reward
‣ Offers based
on where you
are in store
‣ “Hands-free”
promotions
‣ Zone based
rewards
‣ Integrate
identity (Store
card, social)
‣ RAOK
‣ Real time
signals

12. Visits
In-store
Customer
Better data on customer, actions, A/B tests = insight
Data, Analytics, Insight
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Insight
Who is the customer? Male, female,
social?
How often do they come to store? When, what
days and times?
Which offers work best? A/B test offers by day, store,
customer profile.
Combine it all to get better insight to enhance basket size
and margin by putting relevant offers in your customer’s
hands at just the right time.
Who visits, and when? How often? Which
offers work best, and where? A/B...
Data + Insight

13. LocalSocial
Platform in more detail

14. Soup to Nuts: Apps, Libraries, API, Cloud CMS, Beacons
Product Overview
‣ Cloud CMS
• Set up Locations / Shops, Welcome Messages, Loyalty Schemes, In-
Store Offers, manage beacons, track analytics
‣ Dev Platform
• Mobile Libraries (iOS and Android), APIs, Documentation, Template
Apps - everything you need to roll your own solution
‣ Apps
• iOS and Android Apps - available to be white labelled (download from
Play or iTunes to try them out)
‣ Beacons
• We provide our own retail-class, production ready beacons
• Also support 8+ 3rd party Beacon Manufacturers

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Cloud based Dashboard and CMS

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Analytics

17. +
Use LocalSocial
Library in your app
Configure Locations,
Offers, Loyalty and
more online
Install Beacons
Deploy, promote, measure
1 2
3 4
Push / Pull
Development Platform

18. Apps
iOS and Android, white label ready

19. The hardware that makes the magic happen :-)
Beacons
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iBeacons
Beacons
Apple call their BLE Beacons iBeacons.
Many have started to refer to all BLE
Beacons as iBeacons. We just say
Beacons.
Small, battery-powered, low cost. Bluetooth
Low Energy (BLE) Beacons can power a
wide range of proximity scenarios.
LocalSocial and 3rd Party
Beacons
We supply own-brand production-ready
beacons for Retail Deployment. Platform
also works with Beacons from several
manufacturers. This gives you flexibility.

20. Your App, our Platform.
In-store engagement
Engage
Start the
conversation as they
arrive - on their
phones, in your app
Reward
Trigger rewards and
loyalty points for
different application
actions. Offer points just
for being in-store, or
trigger rewards only in
certain areas of your
store, or at certain
times.Delight
Give your customers a reason to
smile and remember you. Use
RAOK (random act of kindness)
and gamification to provide
memorable experiences.
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2
3
Know that I’m
here
Connect online to
offline (in-store)
identity
Remember
what I like
Greet me & say
hello in-app
Loyalty Points “just
for walking in”
Offers that only
unlock in-store
Random Acts of
Kindness
Experiences not
Coupons

21. Offer tab shows list of offers in proximity order. These also
re-colour based on proximity.
Offer ordering and colours
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Offers Sounds
As offers re-order, the app also makes a
sound. You can switch this off in the App
Settings.
Same colour scheme applies for offers,
ShopZones and Locations.
Red == Beside (0 - 2ft)
Orange == Very Near (2ft - 8ft)
Yellow == Near (8ft - 15ft)
Green == Unknown / far (15ft ++)

22. Beacons drive signals, interaction enables customer insight
LocalSocial Platform
Insight
Interactions Social Dwell
Offers &
Brands
Visits
Triggers
Unlock
Offer
Award
points
Redeem Message ShareRAOK
Signals
Near BeaconNFC Tap QR Scan Near store Custom
Beacons
QRNFC
Low Energy
Bluetooth
WiFi Bluetooth

23. Simple to add in-store engagement to your own app
Key Features
LocalSocial is
designed to work
with your existing
application. We
provide an SDK and
API for you to use.
Your
brand
LocalSocial API
enables you to
access and manage
analytics, offer and
redemption activity,
and all engagement
and user interaction
data.
Platform
The platform
provides a range of
relevant signals - you
decide which ones to
use: near-store, in-
store, taps, scans
and more.
Rich
Signals
We provide a set of
triggers for you to re-
use: award points,
unlock offers, display,
welcome messages,
post social updates
and more. Ready-to-
run and configurable.
Triggers
LocalSocial collects
activity data (signals,
triggers, more) and
turns it in to
actionable analytics
and insight for you to
use on the web or via
our API.
Analytics

24. LocalSocial helps you engage, reward and delight
customers during their in-store journey
Benefits
Insight
LocalSocial helps you learn more about your in-
store visits. Who visits, how often, what in-store
offers work and don’t work, and more.
Engage
Give your customers a reason to connect with you
when in-store, tune offers to drive better basket
size, and enhance margin
Speed
It’s easy to add in-store engagement to your
mobile apps, without having to do all the heavy
lifting yourself. App templates save you time in
creating your own mobile experiences.
Flexible
Start as small as you like, using basic features,
and scale to the more advanced behaviours as
you build data and confidence.

25. In Store Engagement Platform
twitter: @localsocial blog: blog.mylocalsocial.com
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