Proximity solution that will support e-commerce and CMS initiatives of companies interesting in marketing their content with the latest proximity solutions like QR code and NFC tags

1. Confidential Copyright 2011, Zessta Labs
Proximity Marketing

2. Confidential Copyright 2011, Zessta Labs
Posters that simplify Interactions
While riding the train, your customer could stumble upon an
advertisement for a new book, movie, or album that you have
placed. There is a web URL there but the customer would have
to wait until he/she gets to the office or home to check it out.
Typing URLs in the browser is too painstaking!
And by the time the customer gets home or to work
the URL is forgotten!!
However QR Code or NFC Tag on the Poster
Customer’s Smart phone
Take picture of the QR Code or scan the NFC tag
Website, a forum, message board, link to download some
media files, reviews, coupons, tickets…whatever it is that the
you want the customer to see!

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How does it work?
NFC Enabled SmartphoneQR Code Reader: Available on all
Smartphones
1. Load your QR Code reader and wait for it
to get ready. When it is ready….
2. With a steady hand, point your camera at
it. You need to keep a steady hand (some
people use both hands) to scan the QR
Code so that the resulting scan is not
blurry.
3. Snap a picture of the QR Code.
4. Bear in mind, you need to keep the whole
QR Code inside the frame.
5. The QR Code reader might take a few
seconds to resolve the link for you.
QR Code Scan
How does this really work?
Requirements
1. Simply Tap your phone on the poster
2. The NFC Reader in the phone reads the
digitally stored link in the poster
3. Almost instantaneous link resolution!
NFC based Posters have
faster response and
improves user
experience. However
NFC enabled
Smartphones are only
entering the market
Requirements
NFC Tag scan
How does this really work?

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Proximity Marketing Solution
Dynamically
configurable posters
Configure your poster online
Real time Analytics
that helps you respond
Analyze poster interaction real-
time, enhance your ROI by
location analysis
Tap
Here
Provide Link to a
website specified by
you!
Provide
directions to a place
Item info (Ex:
museums, product
info etc)
Tap to view
product
reviews
Tap to receive
Business card info
Quick Feedback
(Inside restaurants)
and at events
Simple
Voting/Polling
App/Data
download
Social
integration (Like an
item by tapping on a
poster)
Personalized
Video Greeting Card

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Tap for Mall Map and Discounts
Customer goes to Shopping Mall Taps at the Poster
QR Code or NFC Sticker
can provide you with
Mall Map details and
Discounts in various
stores in the Mall

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Tap on the Poster for Trailer
Customer goes to Movie Theatre Taps at the Poster with phone
View Trailer
View Trailers, launch
date and book tickets
using an app triggered
with our technology

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Tap on the Poster or Menu Card to Provide feedback
Customer goes to Cafe/Restaurant Taps at the Poster with phone
QR Code or NFC Sticker
can be affixed to Menu
Card and used provide
feedback/ View
restaurant Menu

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Tap on Tag to get Product Info and Reviews
View Product
Information and
Compare products
View Reviews on the
product to help
customers make a
good decision

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NFC Marketing Posters in Action

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Create and Manage QR Code and NFC Tag Campaigns
Generate unique and individual QR codes
Read NFC tags and scan QR barcodes by millions of
handset mobile devices worldwide
Track Sales and monitor scans geographically to gain
insight on which media and tactics work hardest for you in
real time
Track Return on Investments (R.O.I.’s)
Integrate specific solutions for a best fit based on
individual needs
Specific market advertisement, targeting customers
worldwide
Features
Our Proximity Solution Features

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Our Solution is easy to Configure and Manage!
Easy to configure
posters
Configure your poster online |
Create and Manage your own
campaigns
Select Campaign *
Campaign
Enter Code Title *
Title
Select Code Action*
Action Browse Website
Enter URL
I want to redirect users to this URL if code status is set “ Not Active”*
Enter URL
Create
Create New Code

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Analytics Engine helps you connect with your client real-time!
Our Custom designed Analytics Interface offers you
detailed tracking information and statistics on all of your
QR code campaigns.
Measure Loyalty
Know how many new users
scanned your codes and how
many of them scanned them
more than once
Know your
Customer
Be informed on the types of
phones used by your customer
Share Results
use one of the “export” buttons
to get campaign details.
Generate files in a variety of
formats like XLS, TXT and PDF.
2
1
3
0
50
100
150
200
1 5 10 15 20 25 30
QR Code Visits
iPhone
48%
Android
31%
Blackberry
14%
Windows
Mobile 7
1%
Symbian
6%
Devices Used
Graphs By
Week|Month|6 Months | Year
Date Range
From To
My Campaign
112304: Talash Campaign
1345 QR Code
Scans
234 NFC
Taps
Export To

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Why Zessta Proximity Solutions
Customer growth
Customer retention
Revenue growth
Brand value
Cross selling opportunity
Visibility and customer trends analysis for Strategic decision
making
Go to market opportunity for Proximity marketing solutions
We provide you with a Unique Proximity Solution leveraging
strengths of yours existing Business
Bottom-line
Benefits

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Deployment Architecture
App Server Cluster
ZESSTA COMPUTING
CLUSTERLink Resolution
Engine

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Thank You