This document discusses a proximity platform called LocalSocial that makes it easy for developers to build proximity-enabled applications. The LocalSocial libraries allow developers to access the LocalSocial cloud service via APIs to build apps that can react when other LocalSocial apps or locations are within range, enabling uses like loyalty tracking, hyperlocal offers, and social browsing. The architecture involves mobile apps communicating with the cloud service to determine proximity and trigger actions.

1. POWERING PROXIMITY
Sean
O Sullivan
CEO,
Rococo
So*ware
sos@rococoso*.com
twi5er
@sos100

2. SHORT RANGE WIRELESS
Bluetooth
NFC
WiFi

3. Make is as easy to use Proximity in your
applications, as it is to use Location today

4. Proximity
Pla<orm

5. +
+
LocalSocial
Client Libraries
Apps
Cloud Service
for Mobile Devices
Developers build proximity-enabled applications using the
LocalSocial Libraries. The libraries in turn use the LocalSocial Cloud
service (via APIs).
LocalSocial
Developers
Cloud Service
Retail / Location
Partner
Apps can react when other LocalSocial-enabled Apps are within range,
or when any location is within range. Enables loyalty tracking, hyperlocal
offers, vouchers, gaming, social browsing….

6. Architecture
Mobile
Proximity
Cloud
Social
LinkedIn
Oauth
Android
Dowser
Dowser
Android
Tagster
J2ME
Website
mylocalsocial.com
Interface
for
third
party
service
LinkedIn
Facebook
API
LocalSocial
SDK
LocalSocial
Service
Twi5er
JSR82
Last.fm
Android
Server
DB
Java
/J2ME

7. Applications
Person to person
Person to Business

8. tagster

9. dowser

10. nearbuyers

11. www.mylocalsocial.com
Open API
Android and J2ME Support
Android Market Apps: tagster, dowser