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Wireless Systems Congress LocalSocial
The document discusses proximity and location technologies on mobile devices. It notes that while location services have seen widespread adoption in recent years, proximity has not yet been as widely used due to difficulties developers have faced in integrating proximity features. However, the presenter argues that if proximity technologies like Bluetooth can be made as easy for developers to work with as location APIs are now, it could unleash similar innovation in proximity-based applications and use cases. Several initiatives aimed at simplifying proximity development are also mentioned.
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Wireless Systems Congress LocalSocial
- 1. PROXIMITY AND LOCATION BEYONDTHE CHECK-IN Sean O Sullivan CEO, Rococo So*ware sos@rococoso*.com twi5er @sos100
- 2. Somewhere up here… WARNING!! Most presenta;ons at Wireless Systems 2011 “Close to the metal” This presenta;on
- 4. Loca;on • Loca;on has seen incredible adop;on on mobile within the last 2-‐3 years • A*er years of talking about “LBS” (and “finding the nearest Starbucks”) • It finally happened! • Why?
- 5. Loca;on – then and now BACK THEN…(say 2005) BUT NOW…. Hardware Very few mobile phones had GPS. All the major smartphone Very few Cell-Id enabled phones platforms have GPS, CellId and were available. WiFi-assisted location. Access and No common Location APIs available. Location APIs do vary by APIs Those that did varied (a lot) by platform, but they are open, and operator. Often restricted in terms of they are consistent. In addition, access. value-add location services are available in abundance. Business Operators wanted to charge for Use of location is provided free Model location “dips”, discouraging with the platform. Value-add developers and throttling potentially (paid) services are provided by successful applications. third parties, charging for apps, growing “big data”.
- 6. Loca;on unleashed • When loca;on became simple, universal, and easy for developers, it “took off” • Became s;tched in to a wide range of applica;ons and services • Way beyond what might have been originally intended • Some examples…
- 14. What’s my point? If we make PROXIMITY as easy to use for developers as LOCATION has now become, then we will unleash a similar explosion of innova;on and crea;vity That would be GOOD
- 15. Developers and Proximity It’s too HARD * * Especially Bluetooth
- 16. Could it be simpler? SOME PROXIMITY INITIATIVES
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- 21. + + LocalSocial Client Libraries Apps Cloud Service for Mobile Devices Developers build proximity-enabled applications using the LocalSocial Libraries. The libraries in turn use the LocalSocial Cloud service (via APIs). LocalSocial Developers Retail / Location Cloud Service Partner Apps can react when other LocalSocial-enabled Apps are within range, or when any location is within range. Enables loyalty tracking, hyperlocal offers, vouchers, gaming, social browsing….
- 22. LocalSocial: Proximity Platform Apps .. And others... TweetAround Tagster Details at http://www.mylocalsocial.com/apps Platform http://www.youtube.com/watch?v=fAB3ZmrFaLI
- 23. Mobile Cloud Social Oauth Proximity LinkedIn Android Dowser Dowser Android Tagster J2ME Website Interface mylocalsocial.com for third party service LinkedIn Facebook API LocalSocial Library LocalSocial Service Twi5er JSR82 Last.fm Android Server DB Java /J2ME
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- 26. Retail and more …. PROXIMITY USE CASES
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- 34. NTT DoCoMo Tap to Follow NFC
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- 38. Summary • If we really make proximity easier to use, the usage, and use cases, will explode • Several ini;a;ves underway to help achieve this – including LocalSocial • Watch out for retail – it’s a great market for proximity, including Low Energy Bluetooth • More at : www.mylocalsocial.com
- 39. And if you’re really bored BACKGROUND SLIDES
- 40. Proximity Features / Benefits Indoor Proximity technologies, such as WiFi, Bluetooth and NFC, all work great indoors, operation where many Location-based technologies struggle. Accuracy / The varying resolution distances of Bluetooth, WiFi and NFC are ideal for different Resolution scenarios, so that the service can be used to tell if someone is “nearby”, “in store” or “standing by the handbags”. Interaction WiFi and Bluetooth enable direct two-way connections between, for example, a richness retailer and the customer on-site. For example – a store might like to make staff aware that a “Platinum customer” just walked on premise, or find other entertaining and fun ways to acknowledge to the customer‘s presence. Proximity technology enables “we detect you” functionality (with your permission). Zero action WiFi and Bluetooth may both be used in a symmetrical fashion wrt detection required (“customer detects store”) or (“store detects customer”). As a result, some very useful scenarios are available to customers (“just see me when I’m in store and do something – make me an offer!”) – without them having to do anything. “Right here Short-range wireless can be thought of as enabling a “place based network” – a Right now” spontaneous network that’s right here, right now (not who was here 30 minutes ago). This ability to support real-time interactions can be used to create smarter and more interesting interactions between people and “things nearby”.
- 41. NFC QR BLUETOOTH WIFI 1 Foot 1-30 Feet 1-50 Feet
- 42. Proximity and Loca;on • We’re focused on proximity • We believe proximity is complimentary, but different, to loca;on • And we believe it can help power some scenarios between people and businesses in a simple, elegant, efficient way • As they are related – it’s worth a few minutes to clarify their rela;onship
- 43. Proximity and Loca;on Proximity LocaJon FOCUS What’s near? Where am I?
- 44. Proximity and Loca;on Proximity LocaJon TECHNOLOGY Bluetooth, WiFi, NFC, QR GPS, Cell ID, WiFi
- 45. Proximity and Loca;on Proximity LocaJon Uses See what’s near right now, communicate, see it Locate me, route me, tell me about arrive, leave… stuff nearby
- 46. Uses LocaJon Proximity • Locate me • For businesses -‐ see devices • Show me X nearby nearby – as they arrive, (restaurant, pub, service, dwell, leave (not only when/ business, etc.) if they check-‐in) • Many uses keyed off • Real-‐;me, here & now view loca;on • Fine-‐grained resolu;on (“in – Biz finding, rou;ng, checkins, the shop”) (“on the train”) people finding, serendipity
- 47. Proximity and Loca;on Proximity LocaJon Examples StreetPass, AngryBirds Magic, Google Maps, FourSquare, Facebook Color,… Places, geotagging,…
- 48. Proximity / Loca;on • Of course -‐ they’re related • If I know where two things are – I can determine how close they are (proximity) • If I can see things nearby (using short range wireless) – Then I may be able to look them up to find out where they are (loca;on) • Proximity is inherently “short range” – We think of things being “in the room”, “in the train carriage”, “in the café” with me
- 49. Proximity / Loca;on • They can work well • Proximity: to be together – or alone “checked out” • Together: – no;ce, people check in – Loca;on to find with FourSquare, but businesses nearby they never check out! – Proximity : to be • Proximity can bring: detected by that – Here and right now business when you’re – Talk to me / right outside / inside communica;on – Proximity: to indicate – Autodetect you’re at Till2