Leantegra is a global IoT company that develops indoor location intelligence software and hardware. Their solutions include proximity marketing and analytics using real-time location systems (RTLS) across various industries like retail, airports, and smart cities. Case studies demonstrate how their plug-and-play platform improves customer experiences and business operations through personalized proximity campaigns and location data insights.

2. Leantegra Intro
is a global, industry-leading IoT company that develops
software and hardware products for indoor location
intelligence.
Our solutions
Proximity Marketing and Proximity Location Analytics
Real-time Location System (RTLS) and Analytics
Verticals
Hypermarkets, Shopping Malls, Smart City (Parking),
Museums, Airports and Mines
Our Team
50 staff members in NYC (Manhattan), Nashville,
Sunnyvale, Toronto, Warsaw and Kyiv
Leantegra

3. Leantegra solutions
is an Enterprise-grade IoT Platform for location intelligence which enables:
Leantegra Connected Venue Operator (CVO) Platform
Proximity
Marketing and Location Analytics
Engage your audience
using targeted proximity
campaigns and track their indoor
movement
RTLS Location
Analytics
Get deep insights into
location data, such as
Location Popularity, Dwell
Time, and other metrics
Real-time Location
Services (RTLS)
Discover real-time indoor
location of individuals and
objects via Wi-Fi, Bluetooth
Low Energy (BLE) and
Ultra-Wideband (UWB)

4. Leantegra solutions
is a location-based delivery of targeted advertising
content to smartphones and tablets using Bluetooth
Low Energy (BLE) wireless technology.
Proximity Marketing
It enables
● Engaging with your customers at the right place and time
● Capturing their attention and directing their interest to
specific products / services / points of interest / top places to
visit
The Proximity Marketing metrics include:
● Opened Rate (opened / received notifications)
● Conversion rate (used / opened coupons)
● Opened and received notifications
● Used coupons

5. Proximity Marketing benefits
Once having adopted Proximity Marketing, a shopping mall
becomes an owner of a dedicated mobile media channel.
Therefore, it can:
● Provide paid proximity marketing services to vendors and
brands represented in the mall
● Enable fee-based access to Proximity Location Analytics, e.g.
shopping mall wide customer location-based behavior
information
● Drive foot traffic to unpopular areas
● Identify the most profitable shopping mall areas and
elaborate a list of rates for rental properties accordingly
Benefits for Shopping Mall
Management

6. Proximity Marketing benefits
1
Receive location-relevant discount coupons and useful
information pushed directly to smartphone
2
View a list of all available in a shopping mall commercial
offers
4
Add preferred coupons to a Favorites list
5
Cash coupons at checkout counters using a barcode which
can easily be scanned by staff
6
Access the latest sales & new arrivals updates by favorite
brands (stores in the mall)
8
Connect via social media and interact seamlessly with
loyalty programs, maximizing bonus points
3 7
See a detailed venue map and find a way to the advertised
product (service)
Benefit from receiving discount coupons, earning bonuses
and gifts
Benefits for Shopping Mall Visitors

7. Leantegra solutions
provides visitors’ location data based on the existing
Proximity Marketing beacon infrastructure.
As a result, your organization will gain understanding of clients’
physical behavior and the points of interest inside a chosen
venue or track a person’s movement within a larger area
(city, district).*
The following data will be available:
• Location Popularity - the number of visitors in a venue
• Dwell Time (average Dwell Time) - the time visitors are
spending in a particular location
• Demographic Statistics - age, gender, etc.
• User Path History - unique analytics per user
• Heatmaps - the most crowded areas in the venue
Proximity Location Analytics
*Visitors with a mobile application

8. Leantegra solutions
allows to identify real-time indoor location and
movement of an individual or an asset using Wi-Fi,
Bluetooth Low Energy (BLE) and Ultra-wideband (UWB)
wireless technologies.
Real-time Location System
RTLS Benefits
● Measure and increase operational efficiency
● Enhance asset management
● Monitor movements of assets and individuals
● Improve customer service and increase customer satisfaction
● Optimize the staffing levels required at a particular area

9. Location analytics
enables an analysis of real-time people and asset
movement.
RTLS Location Analytics
Location Analytics Benefits
● Advantageous product
placing inside a store
● Optimization of staffing
levels required in a
crowded area
● Boosting performance of
all venue zones
● Effective offline
advertisements’
placement
Location Analytics Metrics are split by Tags (BLE)
and Visitors (Wi-Fi)
● Location Popularity
● Visitors / Passersby
● New / Returning Visitors
● Average Dwell Time
● Bounce Rate

10. WiBeat BLEis a battery-powered Bluetooth Low Energy (BLE) beacon, which can be used
for Proximity Marketing or as a location tag for RTLS scenarios.
Up to 100 meters beacon signal range
Supports iBeacon, Eddystone and Hybrid
(iBeacon+Eddystone) modes
Compliant with IP66 requirements design
Based on STMicroelectronics SoC
cost-efficient PCB
Configurable 0.1 Hz - 10 Hz blink rate
Configurable -18 dBm to +8 dBm RF power
Managed remotely via BLE GATT Protocol
Programmable button with LED
Battery life time of up to 2 years
Replaceable battery
Wall-mounted, or attached to an asset,
individual
Leantegra products

11. WiRANGEWiRange is a multi-protocol gateway used for sniffing of wireless signals, generation of the raw
positioning data and WiBeat BLE devices remote management.
Wi-Fi Sniffing: 2 modules for
simultaneous 2.4 GHz and 5 GHz with
802.11ac/b/g/n support
Bluetooth: 2 modules with BLE and
BR/EDR for smartphones
Connectivity: PoE, USB, on-board Wi-Fi
module for wireless LAN
Sensitivity: -100 dBm
Flexible installation options: PoE (48V) or
DC power supply with Wi-Fi connection
Remote management: LWM2M
Modular SW architecture, fully
configurable, automated provisioning
Leantegra products

12. CVO Portalprovides a single interface for both business users and developers to all data and
administration features of Proximity Marketing, RTLS and Location Analytics.
СVO Portal includes:
User Management
Locations
Real-time Dashboard
Device Management
Analytics
Content Management
Campaign Management
Leantegra products

13. Leantegra products
The Pilot app’s customization
include: adding a client’s logo,
choosing a background image for the
start and login pages, applying the
preferred color scheme, etc.
A dedicated Company page will
feature some organization-related
information, like description, address,
image, website URL, etc. In the end, it
will look and feel like your own
business application.
Your customer will enjoy both the
intuitive design and the considerable
level of control one gets over the app’s
content. He / she will be able to add
the preferred ads to ‘Favourites’, or
remove them from the ‘Offers’ list
completely.
One can configure ad content for
Push Notifications which will be sent
to clients once they are in near
location to a point of interest, or
messages for ‘Offers’ list which will be
visible for all venue visitors.
Leantegra Pilot Appis the best choice for organizations, which are interested in fast Proximity Marketing Pilot deployment. This app can be used
for an initial Proof of Concept project at a shopping mall.
Download Proximity Pilot App from: App Store, Google Play.

14. Proximity Marketing App
Monitor the interaction of an app
with the Leantegra iBeacon and
Eddystone-compatible beacons. See
all active devices on a real-time mobile
map.
View any promotional content
scheduled to be displayed as push
notifications, or in the ‘Offers’ section
of the application.
Manage WiBeats BLE remotely by
setting up a device mode, advertising
intervals, Eddystone-URL, and test
targeting by emulating a mobile app’s
user age and gender.
Access WiBeat BLE beacons critical
information, like MAC address,
distance to a smartphone, battery
status, etc.
Sandbox appEvaluate Proximity Marketing and manage beacons with the Leantegra Sandbox app.

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Key Differentiators
Leantegra is one of the few vendors that
is capable of taking over and successfully implementing
any kind of location-based project from scratch.
PLUG-AND-PLAY SOLUTION
it is a simple, integrated, pre-configured and secure
system which allows to reduce the time required for
installation and deployment.
COMPLETE PLATFORM
it is a comprehensive solution which does not require
purchasing of additional hardware or software to make
sure it runs smoothly.
ADVANCED DEVELOPER PLATFORM
the platform leverages mobile iOS and Android SDKs (for
integration with mobile apps), REST API (for integration
with other systems).
REMOTE MANAGEMENT
the Leantegra Platform enables remote management of
device networks and servers: 24x7 monitoring,
provisioning and firmware upgrades.
LARGE-SCALE DEPLOYMENTS
it is a capable Enterprise-grade platform that can cover
multiple venues, enabling centralized monitoring and
grouping, as well as cross-location analytics.
EASY-TO-SCALE
with remote management and scalable architecture at
hand, it is easy to add additional devices and
functionality to an existing installation, maintaining
business continuity.

16. Case Study — Auchan
Vertical: FMCG Retail
Solution: Proximity Marketing, Android mobile application
Covered area: 18,000.00 square meters (59,055 square feet)
As a result of this project, Leantegra delivered:
• Complete WiBeat BLE beacon infrastructure (180 devices)
• Comprehensive Campaign Management and Analytics
features
• A branded Proximity Marketing application for Android,
tailored to cater the Auchan’s shopper base
Results: After Auchan rolled out the solution at one of its Kyiv
stores, it managed to reach 4,702 downloads of the Proximity
Marketing app. And, according to the store’s statistics, customers
who use the app spend twice as much per one visit than those who
do not use it.
Plans for 2017: Leantegra is planning to deploy Proximity
Marketing at 11 supermarkets nationwide.

17. Case Study — NDA
Vertical: FMCG Wholesale
Solution: Proximity Marketing, Integration with Loyalty System
and CRM
The project scope includes:
• Complete WiBeat BLE infrastructure
• Integration with the existing iOS and Android applications
• Integration with the store’s Loyalty System and CRM
Results: the wholesaler is able to upload consumer segments
to CVO Portal and create highly personalized campaigns which
will help the store boost its sales and enhance customer loyalty.
Plans for the future:the Leantegra team is planning to reach
the country-scale deployment and install 5000+ beacons at the
wholesalers.

18. Case Study — Joint Scope Technologies (from Dubai)
Vertical: Financial Services (ongoing project)
Solution: Proximity Marketing
Joint Scope LLC, a system integrator from Dubai, purchased the
Leantegra Proximity Marketing system in order to distribute the
system in the UAE.
The project scope includes:
• 50 WiBeat BLE devices
• Branded Proximity Marketing Pilot application (both iOS and
Android)
• Access to CVO Portal Proximity Marketing software
Results: currently Join Scope LLC is in process of running a
Proof of Concept project for a Financial Services provider in one
of the Dubai stores.

19. Case Study — Boryspil International Airport (Ukraine)
Vertical: Airports
Solution: Wi-Fi RTLS-based Queue Management System
Covered area: 2,000 square meters (6,561 square feet),
combining the Security and Passport Control areas
The airport’s goal was to ensure full compliance with the
industry service quality requirements (passenger wait times
should not exceed 15 minutes) and optimize operational activity
by gaining access to Predictive Analytics.
Results: the project’s outcomes include generation of location
data reports, like Number of Passengers, Average Dwell Time,
and Pass Time, as well as Predictive Analytics, which is able to
forecast passenger wait times.

20. Case Study — Kyiv Smart City (Ukraine)
Vertical: Smart City
Solution: Wi-Fi RTLS, Proximity Marketing Physical Web
The project scope comprises collection of non-personified data
about citizens’ outdoor routes in order to improve
infrastructure in general and public transport services in
particular.
In addition, the city authorities are also willing to provide an
opportunity for seamless interaction with various outdoor
objects through Proximity Marketing Physical Web feature.

21. Case Study — TagVance (Turkey)
Vertical: Mining
Solution: BLE Real-time Location System (RTLS)
Covered area: The length of the mine is 250 square meters (820
square feet)
The aim of this installation is to track miners underground and,
in case of obstruction, establish approximate location of
people, and, therefore, increase chances for saving their lives.
This is a Pilot project, which combines 4 WiRange and 12
WiBeacon BLE devices.
Plans for the future: Leantegra is planning to expand its
activities to cover 600 meters of the tunnel's length (and reach
120 meters under the ground), as well as commence with a new
5 km project located in the Taurus mountains.

22. Clients and Partners

23. www.leantegra.com
If you have any questions, feel free to e-mail me at
rim@leantegra.com
THANK YOU!