This presentation discusses iBeacons, which are small Bluetooth devices that transmit location signals. It covers what iBeacons are, how they work by transmitting low-energy Bluetooth signals with a radius of 50-100 meters, and why they are important for providing precise location services. The presentation also discusses that iBeacons work with both Android and iOS devices, putting beacon functionality in over 300 million devices, and lists several major companies that are using iBeacons like American Airlines, Marriott, and Apple. It concludes with industry statistics on beacon adoption rates among retailers and use of beacons to collect consumer data.

1. (Your Name) presentation on iBeacons
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2. 1. What are iBeacons? !
2. How do they work?
3. Why are they important?
4. Do they work on every device?
5. Who’s using them
6. Industry statistics
7. Bonus

3. Beacons are small devices that broadcast a
BluetoothSmart radio signal to trigger alerts or
messages on consumers phones. You could see
them as the next version of GPS.
!
Instead of using satellites to triangulate your
position in the world as GPS does, beacons
transmit a low energy signal from a device with a
radius of 50-100 meters to provide
unprecedented location services that can
accurately measure positioning down to inches.

4. 1. What are iBeacons?
2. How do they work?!
3. Why are they important?
4. Do they work on every device?
5. Who’s using them
6. Industry statistics
7. Bonus

5. Almost all of the logic behind a beacon
deployment is through the supporting software
on the devices (e.g. beacon aware apps on
smartphones).

6. The distance between transmitting beacon and
receiving device can be approximated into 3
distinct ranges:
!
Immediate: Within a few centimeters
Near: Within a couple of meters
Far: Greater than 10 meters away

7. The only role of the beacon is to notify the
smartphone of its existence at the physical
location. Beacons come in a lot of shapes forms
and sizes.

8. 1. What are iBeacons?
2. How do they work?
3. Why are they important? !
4. Do they work on every device?
5. Who’s using them
6. Industry statistics
7. Bonus

9. iBeacons represent something in the world,
rather than somewhere, giving you greater
flexibility and control.

10. They give context to a physical space.

11. 1. What are iBeacons?
2. How do they work?
3. Why are they important?
4. Do they work on every device?!
5. Who’s using them
6. Industry statistics
7. Bonus

12. Beacons work with both Android and iOS. They
were initially introduced in iOS7 and are
compatible with every Android version > 4.3
!
This puts beacon functionality in 300 million +
devices!

13. 1. What are iBeacons?
2. How do they work?
3. Why are they important?
4. Do they work on every device?
5. Who’s using them!
6. Industry statistics
7. Bonus

14. American Airlines
Major League Baseball
Nivea
Marriott
Coca Cola
Tesco
Virgin Airlines
Hammerson
Walgreens
Levi's
Orlando Magic
Duane Reade
Philips
Apple
Oscar Mayer
And then some..

15. 1. What are iBeacons?
2. How do they work?
3. Why are they important?
4. Do they work on every device?
5. Who’s using them
6. Industry statistics!
7. Bonus

16. There will be about 4.5 million active beacons
overall by year end 2018, with 3.5 million of
these in use by retailers.
Source: BI Intelligence Estimates

17. Half of the top 100 retailers in the U.S. are
testing beacons this year, and we expect them
to have this new technology installed in one-third
of their stores by the end of 2015.
Source: BI Intelligence Estimates

18. Beacons are compatible with about one-third
of active smartphones globally and nearly all
iPhones.
Source: BI Intelligence Estimates

19. It makes sense for retailers to open up their
beacons so that outside apps can use them to
send alerts and notifications to their users.
Source: BI Intelligence Estimates

20. Retailers will also be able to collect valuable
consumer data thanks to beacons, but privacy
issues need to be considered.
YOUR
LOGO
HERE
Source: BI Intelligence Estimates

21. Only 3% of retailers are currently able to
identify customers walking in store, but 72%
plan to do so within five years.
Source: BI Intelligence Estimates

22. Beacons can help retailers attract users to
their apps, retain those users, and increase
engagement on those apps.
Source: BI Intelligence Estimates

23. Adoption of beacons led to 16.5 times more
app usage in-store and 6.4 times increase in
app user retention.
Source: BI Intelligence Estimates

24. 1. What are iBeacons?
2. How do they work?
3. Why are they important?
4. Do they work on every device?
5. Who’s using them
6. Industry statistics
7. Bonus (Because consultants love graphs)

25. Percent of US Retail Locations with Beacons
(Top 100 retailers)
92%
8%
68%
32%
15%
85%
2014 2015 2016
Source: BI Intelligence Estimates
With beacons

26. Global active smartphones compatible with
Bluetooth Low Energy (May 2014)
288 million
90%
(259 million)
iOS
1.3 billion
24%
311 million)
Android
Source: BI Intelligence Estimates

27. Mobile commerce initiatives to improve the
customer experience in stores
(North America, March 2014)
Have today Plan to in 5 years
28% 62% Use mobile marketing
16% 63% Collect real-time data from POS
3% 72% Identify customers walking in store
Source: BI Intelligence Estimates

28. This company has it all figured out
Let’s use them to do our iBeacon implementation (delete this if needed)