Overview of LocalSocial: Proximity Platform

1. POWERING PROXIMITY
Sean
O Sullivan
CEO,
Rococo
So*ware
sos@rococoso*.com
twi5er
@sos100

3. Rococo
and
JSR82
Rococo
helped
write
the
original
Java/Bluetooth
Standard
(JSR82)
and
conInues
to
drive
that
standard
today
(Release
4
just
completed).
Rococo
offers
the
most
widely
deployed
JSR82
implementaIon
in
the
world
(196M
units
and
counIng).
JSR82
Java/Bluetooth
OS
/
Java
VM
Phones

4. VisionMobile Market Maps Distilling market noise into market sense www.100millionclub.com
Embedded software shipments (cumulative)
handsets shipped 100 million 500 million 1 billion
company product type HQ (million) 0 100M 200M 300M 400M 500M 600M 700M 800M 1B 2B 3B 4B 5B 6B
The 100 Million Club is the watchlist of Applications (embedded)
software companies whose products have
been embedded on more than 100 million 3 Quickoffice Mobile Office enterprise application USA 377 R
mobile handsets. The current edition
features cumulative shipments up to the
end of 2010. Browsers
Despite the apparent opportunity in the 4 ACCESS Netfront browser Japan 843 E
one-billion-a-year handset market, very
5 Myriad Group Browser browser Switzerland 2246 R
Rococo: No. 1 Independent
few software companies have managed to
overcome the commercial and technical 6 Opera Opera Mobile browser Norway 172 E
challenges inherent in the mobile industry.
7 Various WebKit browser engine USA 515 E
Worldwide Handset Shipments in
JSR82 vendor with 196M units
2H10
780 million Middleware
Aricent Media EXP suite audio/video codecs USA 574 R
Key insights 8
9 ARM Mali-JSR184 graphics middleware UK 215 R
- Total handset shipments for the second
half of 2010 were 780 million, a 25% # BitFlash Mobile SVG graphics engine Canada 529 R
increase over the first half. A handful of
software products, like vRapid Mobile by # Carrier IQ Mobile Intelligence analytics module USA 136 R
Red Bend and CAPS by Scalado, managed
# HI CORPORATION MascotCapsule graphics engine Japan 675 E
to tap a sizable portion of this figure,
having more than 100 million shipments in # Ikivo SVG Player graphics engine Sweden 450 R
H2 2010 alone.
# Mimer Mimer SQL database engine Sweden 125 R
- WebKit continues to grow, fueled by the
accelerated rate of smartphone # Myriad Group Messaging client messaging middleware Switzerland 1182 R
penetration. Up to the end of 2010,
# Nuance VSuite speech recognition USA 500 R
WebKit-based browsers had been shipped
in more than half a billion handsets # NXP Software LifeVibes MxMedia multimedia middleware Netherlands 855 R
- Myriad Group is now the only company # PacketVideo CORE video codecs USA 454 R
to have 3 products with more than 100
million shipments, after Nuance merged # Red Bend Software vRapid Mobile firmware update USA 1010 R
two products into T9/XT9/T9Trace. With
# Rococo Impronto TLK bluetooth middleware Ireland 196 R
the products combined, cumulative
shipments have reached a staggering 10.5B # Scalado CAPS graphics engine Sweden 830 R
shipments.
Research notes
Kernel Components
Handset shipments refer to cumulative Micron Flash Data Integrator file system USA 1000 R
licensed units, which have been pre-loaded #
on handsets shipped by the end of 2H10.
# Open Kernel Labs OKL4 microkernel USA 1200 R
Input engines
# Nuance T9/XT9/T9Trace text input engine USA 6150 R
E=estimate R=reported by vendor
Published in April 2011. Licensed for use under a Creative Commons Attribution No Derivatives 3.0 license.VisionMobile believes the statements contained in this document to
Copyright VisionMobile. Some rights reserved. be based upon information that we consider reliable at the time of publication. The 100 million club is based on an original concept by Morten Grauballe.
H2 2010 Update v.2

5. SHORT RANGE WIRELESS
Bluetooth
NFC
WiFi

6. Make it as easy to use Proximity in your
applications, as it is to use Location today
How?

7. Proximity
PlaRorm

8. +
+
LocalSocial
Client Libraries
Apps
Cloud Service
for Mobile Devices
Developers build proximity-enabled applications using the
LocalSocial Libraries. The libraries in turn use the LocalSocial Cloud
service (via APIs).
LocalSocial
Developers
Retail / Location
Cloud Service
Partner
Apps can react when other LocalSocial-enabled Apps are within range,
or when any location is within range. Enables loyalty tracking, hyperlocal
offers, vouchers, gaming, social browsing….

9. Architecture
Mobile
Proximity
Cloud
Social
Oauth
LinkedIn
Android
Dowser
Dowser
Android
Tagster
J2ME
Website
mylocalsocial.com
Interface
for
third
party
service
LinkedIn
Facebook
API
LocalSocial
Library
LocalSocial
Service
Twi5er
JSR82
Last.fm
Android
Server
DB
Java
/J2ME

10. Applications
Person to person
Person to Business

11. How
can
LocalSocial
be
used
in
Applica7ons?
LocalSocial
LocalSocial
Cloud
Service
Cloud
Service
Retail
/
LocaIon
Partner
Person
to
Person
Person
to
Business
Apps
can
react
when
other
LocalSocial-­‐enabled
Apps
are
Enables
loyalty
tracking,
hyperlocal
offers,
vouchers,
nearby
gaming,
social
browsing….

12. Business Model
Apps with high API usage pay for
throughput
Charge for Premium Analytics
Share a portion of value-transacted in
the platform: Ads, Coupons, Vouchers,
Real Time Deals

17. tagster

18. dowser

19. nearbuyers

20. www.mylocalsocial.com
Open API
Android and J2ME Support
Android Market Apps: tagster, dowser

21. POWERING PROXIMITY
Sean
O Sullivan
CEO,
Rococo
So*ware
sos@rococoso*.com
twi5er
@sos100