Beyond The Check-In

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LocalSocial Presentation from WIMA NFC Conference : Beyond The Check-In. A quick tour of current state of retail and mobile, with LocalSocial positioned among the players.

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Beyond The Check-In

  1. 1. Me: @sos100 on twitter, LinkedInCompany: “Powering Proximity” Web: www.mylocalsocial.com
  2. 2. Beyond the check-in Hot startups/trends in mobile shopping, and how LocalSocial fits in the retail engagement landscape
  3. 3. The original check-in
  4. 4. FourSquare  Business  trac0on15M Users, 500K merchants
  5. 5. Out of Store In-Store More reasons to Better engagement come in... when you’re here...Trends Amazon, Showrooming, gamification...
  6. 6. Signals Nearby Location In-store Location, Proximity In-line Location, Proximity Check-in Tapping NFC, Proximity I’m here! Gamification Scanning QR, Barcode Badges Sharing Social Search, Ad-based, Active/ In-store / social,Variables Passive Notification nearby app based, loyalty, hybrid offer-centric
  7. 7. ShopKick, 1Bn offers, 4M users
  8. 8. Facebook,   April  2012Tagtile - touch based loyalty
  9. 9. Partners O2 in UK, Ireland
  10. 10. SCVNGR - > LevelUp - mobile payment
  11. 11. Belly - iPad based Loyalty
  12. 12. Google,   July  2011Punchd - QR code based loyalty
  13. 13. Stampt - QR code based loyalty
  14. 14. Perka - smartphone based loyalty
  15. 15. Indoor mapping - now offers / ads
  16. 16. SMART  MOBILE  MARKETING  FOR  RETAILERS
  17. 17. Smart MerchantsMobile RetailersMarketing Venues
  18. 18. Offers, Points and more,that only unlock in-store
  19. 19. Offers, Points and more,that only unlock in-storeProximity
  20. 20. Offers, Points and more,that only unlock in-storeProximity Technology WiFi Bluetooth NFC Tag QR Codes Bluetooth Smart Others
  21. 21. Offers, Points and more,that only unlock in-storeProximity Technology Signals WiFi User is Nearby Bluetooth User Taps NFC Tag User Scans QR Codes User in-store Bluetooth Smart User shares Others etc.
  22. 22. Offers, Points and more,that only unlock in-storeProximity Technology Signals Triggers WiFi User is Nearby Unlock Bluetooth User Taps Collect NFC Tag User Scans Share QR Codes User in-store Reward Bluetooth Smart User shares RAOK* Others etc. RAOK = Random Act of Kindness
  23. 23. Offers, Points and more,that only unlock in-storeProximity Technology Signals Triggers Insight WiFi User is Nearby Unlock Analytics Bluetooth User Taps Collect Top Customers NFC Tag User Scans Share Best offers QR Codes User in-store Reward Most shares RAOK* Busy hours Bluetooth Smart User shares Footfall Others etc. RAOK = Random Act of Kindness
  24. 24. Merchant registers online
  25. 25. Merchant promotes in-store
  26. 26. Pop-ups, stickers, posters
  27. 27. Free LocalSocial App
  28. 28. Free LocalSocial AppCollect Points, earn Rewards
  29. 29. Unlock offers in-store!Merchant analytics on web
  30. 30. Me: @sos100 on twitter, LinkedInCompany: “Powering Proximity” Web: www.mylocalsocial.com

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