this is my exported pitch of my 3 magazine ideas

1. Sophie Manser
UNI
UNIVERSITY’S NEVER IMPOSSIBLE

2. Brief
You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style or genre but
it must be self financed through sales or
advertising. You must also produce your
magazine for a specified audience segment
within the 16 to 25 age group.

3. •I have been
• asked by you,
:

4. A new magazine which :
• Filled gap in the market
• Had a unique selling point
• Funded through advertisement or revenue

5. Who is this
magazine for ?
Age: Between
16-25
Socioeconomic
group:B,C1,C2
Gender: Male and
Female

6. Unisex
gender
Audience
profile
18-24
B, C1, C2
In higher education
Shop mainly at :
Top Shop / Top man
New look
Primark
River Island

7. Secondary audience profile
Food shopping:
M and S
Tesco
Sainsbury's
Clothes :
Ralf Lauren
M and S
Next
Tk max
Sex: males and
females
( mothers and fathers
aunties and uncles)
SE: A, B, C1, C2
Age : 30+
Programs:
Top gear
Coronation
street
Sex in the city
F1
Foot ball
X factor
Obey city
How will this
effect my
magazine:
Have elements
in common with
their children
Needs to be
appropriate for
them too

8. What does this mean?

9. How to meet
this criteria
• Local paper with a local audience
• High production and editorial values
• Sells 34,000 copies per day
• 70% of the Northern Echo’s revenue
comes from advertisement
• Huge social media audience

10. Older secondary
audience
Family i.e.
mothers and
fathers
Wide range of
the population
Must be
appropriate
Limit taboo
language
No extreme
nakedness or
offensive
content

11. •Constraints:
• Body dealing with complaints from
members of the public about content of
the magazine.
• 16 codes
• Complaints by individuals who believe
code has been breached
• I have chosen 6 rules that apply to my
magazine
• and I will adhere to these golden rules

12. 6 Rules
• 1. Tress passing : whether it is in a public place or on private land I
have to ensure I have the permission of those who own or are in
control of the land were I want to shoot
• 2. Photography: If you want to use images which you have no
taken yourself you need the permission to do so by those
who have taken the image.
•
• 3. Copy write: to protect material written or taken by
others in order to prevent it from being copied or used by others in other
articles or books etc .
• 4. Health and safety: I have to ensure my photos are been
taken in a safe place
• 5. Confidentiality: I must ensure that all the information
collected is kept confidential unless I have permission to name
them.
• 6. Accuracy: I will ensure all the information used is accurate
and has not been edited to make their opinion be seen in another light.

13. USP
• Something that isn't available on the
internet
• Of interest to a generation controlled by
social media
• Combines interests of a 16-25 year old
target audience and is available in places
which are popular to this group of people

14. •There must be a gap in the market
and appropriate for my target
audience.
Therefore
….

15. Gap in the market
 Science based
 Doesn't cover
all aspects of
Uni life
 Cartoon front
cover
 Not
professional
looking
 Free
 No head or sell
lines
 Boring
 No window to
future self
 1 main head line
 Very bare and
simple
 Strictly
education
based
 Unattractive to
16-25 year olds
 Only read by
Manchester
university
students

16. USP
• Not many university magazines out there
• There is a gap in the market
• Its fresh, current, different
• Dark but classy theme
• For a uni-sex audience
• Appropriate and interesting content for the
• TA

17. Genre Research
Types of magazines my
Target Audience read
Cosmo
Company
Kerrang
Glamor
Marie Claire
Health and fitness (Men's fitness)

18. Characteristics of these magazines
Feminine colours
Bright Lively
Heavy text =
higher SEG
Variety of fonts
Window to
future self

19. Characteristics
of DPS’s
Bright /
colorful
Lots of
imagery
60:40
70:30 text to
image
Breakout
box
Consistent
colour
scheme
pull out
quote
Text heavy :
higher S E
group

20. How will this effect my
article
 Must be bright
 Heavy text based
 Educational content
 3 Colour rule
 An equal mix of serif and san serif
fonts but a consistency of fonts
 Heavier text than image ratio
 Models to future self

21. So in my magazine
I will include
• Text to image ratio
• 70:30 or 60:40
• Sell lines
• Demand sell lines
• Short but catchy
• Colour scheme
Dark blue
 Browns
Pinks
Turquoise
• Topics
• Traveling
• Uni life
Stress
Top tips easy fixes
Getting organised
Current events in your area
• ****For STUDENTS****

22. •I created 2 mock ups of my own
and
this is the feed back I got!

24. Mock up 1 Positive:
• Likes the purple and suits the
topic
• Good imagery
• Nice fonts
• Good layout but not for TA
Negative
• Very static and set in place
• Has an adult feel to it too serious
• More simple with the use of lining is
nice but boring
• Looks like more text than image
makes it less visually pleasing for
my ta with a lower attention span
• Feels the sub heading looks to long
on this one and feels it should be
shortened.

26. Mock up 2 Positive:
• Looked like a students
note book
• Appropriate colour
scheme
• More appealing
• Well laid out
• Coloured text lessens
look of writing
• Good text to image
ratio
• Good balance between
serious and informal
Negative:
• Points are obvious
• Content may need
tweaking

27. Therefore I will include in my mag
I am sticking to mock up two but I will tweak the article
I will combine the colour scheme and incorporate the purple into
the second one and
Possible use the image from mockup one one mock up two if this
doesn't suit then I will have to retake an image which is more
appropriate

28. Audience Appeal:
Color scheme: Range of colour schemes
Appealing to both
Males and females
Reflect the content
Fresh
Current
Not too feminine

29. Fonts
•
• Uni Guide
Stress Relax….
Articles
• Examples
WE <3 travel Serif fonts
Relatable
Eye catching

30. Imagery
• Women models :
• Aged maximum 22
• appealing to both male and female
• Window to future self
• (younger, beautiful, happy )
• Attract male attention

31. Article types:
• Relatable topics: Uni-sex
• Top tips (quick easy fixes to problems)
• Traveling (new opportunities)
• Uni life
• Pressures of education

32. My idea:
•U N I
University's never impossible

33. Aims :
• To create a :
a fresh current magazine
Unisex colour scheme
Unique photography
Dark but classy themed layout
Range of articles
Topics relatable to TA
Rarely touched on
Informal but informative

34. Over all product:
• 16 pages :
• The front cover: A4
• Advert: A4
• Contents page: A4
• Advert: A4
• Article 1: A4
• DPS1: Uni guide
(A3)
• Advert: A4
• Article: A4
• Dps2: We <3 Travel (A3)
• Dps3: Stress (A3)
• Article: (Devoted to
pictures from local
events and student
nights in the north east)
• Advert: A4
• Back page: advert A4

35. Front cover
San serif
Color scheme
• Black
• Purple
• Green
Splash : red
• Different
• Current
• Dark but sophisticated

36. Advertisements (changes every
week)
Colours :
3 colour rule
Black
Purple
green
Wood effect
Pictures from
recent events
(changes each
week )

37. Bright
Current
Hip
Relatable
Window to
future self
women
Attractive for
men
Text heavy
70:30 text to
image ratio

38. Content of Uni article
• Top 5 things to bring to Uni
• Aimed at fresher's
• Statistics taken from students
• Informal article
• Direct quote inserts to allow the reader
to feel spoken to
• Tips and statistics
• Quick fix article

39. Wooden effect
60:40 text to
image ratio
Text heavy
Window to
future self
We <3 Travel
Relatable for TA
Direct quote
inserts
Relating to TA
directly

40. Content of We <3 Travel
• Based on the travels of two girls aged 19 and 20
• Verena was 17 when she moved for a year to
Germany
• Nadine was 16 when she went to Africa
• Describes their travels and how they have profited
from these experiences
• Hints and tips on going abroad
• Organizations you can use
• An insight into the different types of years abroad
there are
• Financing the time abroad.

41. 4 columns
Text heavy
Breakout box
Relatable imagery
Inserted quotes
70:30 imagery
pastel colours to
reflect relaxing theme

42. Content
Exam stress
Causing our youth to use non prescription drug such as
• Caffeine
• Energy drinks
• Pro plus
• Statistics
• 53% of our youth feel under extreme stress
• 14.8 million people−live with major depression caused by stress
• Other method for dealing with stress:
• Prioritize
• Stay organized
• Do set unrealistic expectations
• Other characteristics are important besides grades : personality

43. USP
• Content decided by the students
• Interaction of photos
• Adverts : ranging between
• tutor adverts
• Selling things such as revision guides
• and books etc.
• Accommodation looking for a room mate
• Helps attract the students and make it a
• necessity

44. Lets talk money!

45. •16 pages
•Paper size: A4
•Paper type: Matt coated
•Number of copies: 20,000

46. Size A4
20,000 Copies
16 Pages
Matt Coated
130g
Stapled

47. Personal Rates
Journalist
£250
per 500 words
Photographer
£21.80
Modles
£31 in exp
Sub editors
£22
Researcher
£9
Makeup
assistant
£30

48. 23%
33%
16%
10%
7%
11%
Sales
jornalist
Photographer
Modles
Sub editor
Researcher
Lighting assistant
£1255
£900
£610
£396
£280
£437.5

49. • Studio space £100 x 16hours = £1600
rental:
• Flash lighting £30 x 16 hrs = £480
studio kit:
QE Insurance: £100( per day) x 2= £200
£2280
• Camera (included with photographer price)

50. • Personal £5408.50
• Equiptment £2280
• Printing £ 3891.16
£11,580.66

52. • 1 inside cover £2,500
• 1 full page £1,500
• 2 half pages £800x2 £1,600
• 8 x 1/8 adverts £200x2 £1,600
• 1 inside back cover £2,200
• 1 outside back cover £3,500
• Total income from advertising £12,900

53. • Advertising: £12,990
• Total Expenditure: £11,580.66
£1319.34
Free because I decided
I did not want to give
50% of my profit to the
distributor

54. Brief
You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style or genre but
it must be self financed through sales or
advertising. You must also produce your
magazine for a specified audience segment
within the 16 to 25 age group.

55. •Thank you for listening
any questions?