2. Introduction:
• My name is Emily Harrison, and I’m
here to convince you that my ideas
for a new magazine fit your brief.
• My magazine is called Liquorice.
It’s an alternative lifestyle
magazine, aimed at 16-24 year olds.
4. The Brief:
“You
have been commissioned by the
Northern Echo to produce a new magazine
product. Your product could be in any
style or genre but it must be self
financed through sales or advertising.
You must also produce your magazine for
a specified audience segment within the
”
16 to 24 age group
5. Aims:
• Publication Style: Magazine of high quality
• Target Audience: 16-24 years
• Socioeconomic: ABC1
• Genre: Alternative Lifestyle (Student Focus)
• Self Finance: Advertising
6. Northern Echo Client constraints:
• Local Advertising – (mine needs to be local)
• High quality content
• Community ethos
• Champion the North East
7. Secondary Audience:
• No taboo language
• No extreme imagery
• Suitable for many people; take into
consideration religion, gender,
disability, age.
• It should not be offensive
• It is a well respected publication
8. Pcc Constraints:
•
Press Complaints Commission
•
Regulating Body for the content of magazines and
newspapers which deals with complaints from members of
the public. They deal with the complaints under the
‘Editors Code of Practice’.
•
The code has 16 sections, split into 4 main areas:
Privacy, News Gathering, Protecting the Vulnerable,
Accuracy
9. Pcc Constraints:
•
What action should I take?
1. Make sure anything I produce is NOT misleading, inaccurate or
involve distorted information and images
2. Make sure I have consent when photographing either children or
adults – everyone is entitled to privacy
3. Make sure I do not intrude or harass when contacting (persons) for
information
4. Completely avoid prejudicial reference to any individual unless
entirely necessary to the story
5. Make sure I have permission to be there – e.g on private property
10. Gap in the market:
• Where is the gap in the market?
• Where is the competition?
• Does my product confidently fill the gap
in the market?
11. Gap in the market: Fill the gap?
•
Tailored for young people
•
Written by a person within the target audience
•
Topics which revolve around the target audience
•
Imagery which creates links to target audience (through
use of models of same age)
•
Aimed at both males and females
•
Aimed at the young people of the North East
14. LIQUORICE
The audience:
• 16-24 Years
• Socioeconomic: ABC1
• Tribe: Creative, Leading
Edge
• Key Words: Resourceful,
Proactive, Influential,
Experimental
• Base: North East
• 60% Female 40% Male
15. LIQUORICE
The audience: issues
• Small tribe: I need to make sure I tailor to a
wide variety of people
• Make the magazine content engaging to all – take
note of the age group, and tailor to 16 years as
well as 24 years.
• Appropriate topics covered
16. LIQUORICE
Design:
• Follow similar designs of: Trap, This Is Fake DIY,
Cellardoor and Clash – relate to audience
• Articles and topics which are relevant – local
focus e.g Uni Blues, The Cuts Crisis
• Pastel colour scheme – mix of stereotypical male
and female colours
• Distributed through Northern Echo
• Written by someone within their age group
25. LIQUORICE
What will it contain?
Features:
• University Blues
• The Cuts Crisis
• My Cities (York)
Regulars:
• News
• Culture Round Up
• Have Your Say
27. LIQUORICE
Front cover:
•
Imagery – relatable, white backdrop, butterfly lighting,
window to self
•
Layout – simple, structured
•
Colour Scheme – purple, blue, pastel pink, black, grey,
youthful, vibrant, light
•
Font – bold masthead, handwritten style sell lines,
simple, easy to read, continuity
28. LIQUORICE
contents:
•
Imagery – relatable, create continuity, links to
articles
•
Layout – simple, structured, easy to follow, effective
•
Colour Scheme –blue, pastel pink, yellow, black, grey,
youthful, vibrant, light (similar to cover)
•
Font – mixture of handwritten style font, and type
writer, main body font, easy to read
29. LIQUORICE
Article - Uni Blues:
•
Tone – chatty, light, informative, relatable
•
Language – mix of 2nd/ 3rd person, anecdotal/quote introduction,
inclusive, semantics of university
•
Imagery – relatable, comical, creation of diagonals
•
Layout – 2 columns, breakout box, 60:40 text/image ratio
•
Colour Scheme –blue, pastel pink, yellow, green, black, grey,
youthful, vibrant, light (similar to cover)
•
Font – mixture of handwritten style font, tailored feel, type
writer in upper and lower case, main body font, easy to read
1
30. LIQUORICE
Article – my cities..:
•
Tone – chatty, light, informative, round up of the city
•
Language – mix of 2nd/ 3rd person, descriptive intro
•
Imagery – act as guides to the city, prominent, descriptive
•
Layout – broken into sections, one paragraph per image e.g
‘Where to get well read’ header followed by text and image
•
Colour Scheme –blue, pastel pink, green, black, grey, youthful,
vibrant, light (similar to cover)
•
Font – mixture of handwritten style font, tailored feel, type
writer in upper and lower case, main body font, easy to read,
sans serif
2
31. LIQUORICE
Article – cuts crisis:
•
Tone – in-depth, focused, informative, expose style, insight
•
Language – mix of 2nd/ 3rd person, inclusive, anecdotal/quote
intro, engaging
•
Imagery – less prominent, literal, simple
•
Layout – 2/3 columns, text to image ratio 60:40, more emphasis
on the text rather than images, structured
•
Colour Scheme – pastel colours, subtle, only focused mainly on
header
•
Font – mixture of handwritten style font, tailored feel, type
writer in upper and lower case, main body font, sans serif,
easy to read
3
37. Mock up:
POSITIVE:
•
•
“Mock up 2 looks full of life”
•
“The coloured one is better, it catches
your eye more”
•
“Mock up 2 has more of a youthful feel”
•
1
“ I think the coloured one feels more
free”
“I like the style of quote in mock up 1”
NEGATIVE:
•
•
2
“I don’t like the blocks of purple in
mock up 1”
On mock up 1 – “The only thing that
attracts me is the bold quote. Other than
that I wouldn’t read it.
•
“Mock up 1 is too formal”
39. LIQUORICE
Distribution:
• Supplement to the Northern Echo
• 40,000 copies with the Saturday Issue
• Monthly
• Guarantee of sales and readership of 93,663 people
• Guaranteed distribution line (no extra costs)
• 53% of readership is ABC1
45. LIQUORICE
Advert income:
Advert
Rate
Number
Total
Income
Back
Cover
525
1
525
Inside
Front
525
1
525
Inside
Back
525
1
525
Half
Page
560
1
560
4
2,135
Total
Income
Total: 2,135
47. LIQUORICE
conclusion:
“You
have been commissioned by the
Northern Echo to produce a new magazine
product. Your product could be in any
style or genre but it must be self
financed through sales or advertising.
You must also produce your magazine for
a specified audience segment within the
”
16 to 24 age group
