2. +
My Brief
“You have been commissioned by
The
Northern Echo to produce a new magazine or
newspaper product. Your product could be in
any style or genre but it must be self financed
through sales or advertising. You must also
produce your magazine for a specific audience
segment within the 16 to 25 age group.”
3. + How I intend to meet the Brief
To ensure I meet the brief I have done the following:
Self financed
The Northern
Echo= ABC1
Created a
magazine= B-C2
Affordable
Niche
Hybrid
Advertising
TNE Style
mode
4. +
Reasons for creating Truly magazine
Women's lifestyle magazines are giving teenage girls the wrong
impression. Instead of celebrating individuality we are brought
up with the idea of copying models and celebrities.
I feel it is important to encourage discussion and to talk about
serious issues.
Writing articles about current topic to educate a teenage
audience is something a would thoroughly enjoy allow me to
help others who may not be as confident and happy as I am.
Ready to blend genres and create a different magazine
Common ground with my target audience.
5. +
Audience Profile
Aimed at the tribe “Leading Edge” which influences all
of the other tribes
-Age 16-24
-Teenage girls as primary target audience
-B-C2 socioeconomic grouping
-Educational status school, college or university
-£2 low price considering the quality of content
-Similar magazine's cost approximately £1.50-£3
(content is never as varied)
6. +
To be considered
Secondary Audience includes the readers of The Northern
Echo parents, and siblings.
In order to ensure the content is appropriate and the
secondary target audience are happy there must be none of
the following:
-No taboo language
-No nudity
-No inappropriate content
- I will advertise local companies
7. +
Create a magazine suitable for my
target audience
Use style modes
which are similar to
my ideas and are
popular with my TA
Models same
age as TA
Language which is
intelligent but not
complex
Price of
magazine is
affordable
Wide variety
of content
Balance of
serious and light
hearted content
Use creatively
young vibrant
layouts to attract
my TA
Have a
balanced text
to image ratio
Fonts which
are clear but
edgy and fun
8. +
To be considered
Constraints- The Press Complaints Commission
The PCC legalises certain rules that journalist must abide by to
protect the welfare of others. This concerns subjects such as
accuracy, harassment , children, clandestine devices, and
discrimination . To ensure no codes are broken I have five rules I
will follow throughout my magazine.
9. +
Five rules to be followed
1
2
3
4
5
I will seek consent from the parents/guardians of any of my models
as all are still under the authority of their parents. To protect against
breaking the children code.
I will seek permission of the person holding the copyrights over any
information I gather, in order no to go against copyright laws.
I will ensure all facts and statistics are collected from trustworthy
sources. To abide by the accuracy code.
All photography will be done by myself, none will be taken from the
internet or other sources to risk breaking copyright laws.
Any content which includes photography or content of an individual
will be checked over by that individual pre-production.
10. +
Briefing my idea- Initial Focus
Group Feedback
“The
facts made me read it and I enjoyed reading it
to learn about all the different facts”
“If
the tone came across any differently it would
seem rude”
“Really
artistic ideas”
11. +
Therefore I will create
-Discuss Genre
Artistic/Craft
Real Life
Health and Beauty
13. +
Genre Research continued
Clear simple masthead with feminine hearts
Flowers and
plants have
reference to the
Simple Things
magazine name.
The word embrace is
an inviting message
creating a powerful
invitation to
happiness.
Artistic simple
main image
suggests nature is
the key feature in
the issue
Tagline and
ethos of the
magazine
matches tone of
cover.
Statement colour
links with image.
Special features
new is in block
capitals.
Main sell line
The grey background
is simple and does not
distract from the main
sell lines and image.
Banner adds interest to
the page includes extra
sell lines, clever with
layout
14. +
Genre Research continued
Simple Sans serif font
Drop cap shows clearly here the article begins
Connation's
Strong colourful images used
to add colour to the simple
layout
Two column layout
simplistic and clear
Quote insert
in italics to
breakup text.
15. +
Mock ups
Focus Group:
-5 college students
-Aged 17/18
-Leading Edge Tribe
-A-C2
Positive and negative
responses
16. + Name
-Short and simple sounding title
-Reinforces the magazines ethos:
Truly
T
R
U
L
Y
rust,
espect,
nite,
ove,
outh
Be true to yourself.
Ultimately to be true to yourself and follow your beliefs.
- Memorable
- Unique
17. +
Aims
To create a unique magazine which celebrates individuality
Covers a wide range of issues
A platform for people to express their opinions
Young fun magazine which is educational informative and
entertaining.
18. +
Therefore
I
am going to create a product of 16
pages including three double page
spreads of various topics:Depression, Gangs, Airbrushing
25. +
Contents Page
Strutting it as a student
Step by step skincare
Have we gone Photoshop mad?
It’s no laughing matter
Being in the in crowd
32. +
Equipment Costs
Equipment
Hourly hire rate
Studio space rental
£240
Flash lighting studio kit
£88
Camera
£88
Additional lens hire
£22
QE indemnity insurance
£200
Travel
£15
Props
£24
33. +
Equipment Expenditure
£24
£240
Studio space rental:
£200
£15
Flash lighting studio kit:
Camera:
£22
£88
Additional lens hire:
QE indemnity insurance:
Travel:
Props:
Total
Equipment
Expenditure
£677
36. +
Advertising Sales
£1000
£2500
Full page specfied
DPS
£2000
Full Page
Total
Advertising
income
£5500
I created a bible
to simplify the
process of
determine the
amount of
adverts would be
suitable.
40. +
Recap
-My Brief
“You have been commissioned by
The
Northern Echo to produce a new magazine or
newspaper product. Your product could be in
any style or genre but it must be self financed
through sales or advertising. You must also
produce your magazine for a specific audience
segment within the 16 to 25 age group.”
41. +
Recap
-Aims
To create a unique magazine which celebrates individuality
Covers a wide range of issues
A platform for people to express their opinions
Young fun magazine which is educational informative and
entertaining.
