Ollie long unit 30 lo2

Colour
Scheme
Magazine Ideas:
for both
magazine ideas
Masthead
Brand
Identity
Target
audience
Frequency
Types of
images
Monthly circulation, as not
much music comes out on a
weekly basis so it needs to
be monthly to have enough
good articlesMake more sales
over a month than a
week
Well known
artists, as star
appeal will attract
people to buy the
magazine
Younger audience, 15-45.
As the majority of people
who listen to rap are of a
younger audience
I think the social status of the
target audience would be C1,
C2 and D as the higher social
status stereotypically wouldn’t
listen to rap/hip-hop so
therefore wouldn’t be
interested in the magazine.
Close or medium
shots from
different angles
Bold colours used
so magazine
stands out
Masthead next to each
page number, so readers
get familiar with the
masthead and therefore
the brand
A bold colour like red for
one magazine, and blue
for the other so the
magazine stands out on
the shelf
Mainly white
pages so the
reader doesn’t get
distracted from the
text, or find it
difficult to read.
Echo
Grave
Major
Anti
Flex
I am going to choose anti and major for my two
magazines, I am choosing these as I think they
are the most memorable and will stand out the
most on the magazine masthead

Front Cover Analysis
Cover Lines: The cover
lines are along the side of
the front cover, they don’t
overlap the main image so
they are easy to read
against the white
background, the title of
the headlines are in bold
meaning they stand out,
inviting the reader in.
Main Headline:
The main headline
is the largest text
on the front cover,
this connotes to
the reader that it is
the most important
making them want
to read the article.
Also it is the only
text in a different
font and different
colour meaning it
stands out even
more
Main Image: The main
image is a long shot, this
means that the whole
artist is in the picture.
This is good as it means
as well as star appeal
there is also appeal to
the clothing which Is a
big part of rap and hip-
hop culture. People will
be attracted to the artist
and know the magazine
is current and cool by
the clothes they are
wearing.
Masthead: The
masthead is red, this
stands out against the
dull monochrome
colour of the rest, this
means readers will be
drawn to the masthead
making them remember
the brand
Barcode: The barcode is small and
placed in the corner, this is because
it isn't an important part of the
cover, it doesn’t draw people to buy
it, therefore it is placed in the
corner so the rest of the magazine
can be larger and draw people in to
buy the magazine.

Double page spread Analysis
The drop capital shows the
reader where the article
begins, this makes it a lot
easier for them to
navigate, as in some
articles the pages may be
very complex with several
columns. This is important
as if the reader finds it
easy to read they will find
it more enjoyable
Page number is in the bottom of every
page. This means the pages are
consistent, making it look professional.
It also means that the reader can easily
find pages by using the contents page
The title of the article is much
larger than all the other text on
the spread. This means the
readers eyes are drawn towards it
first, connoting that it is
important. It is only two words so
does not reveal much to the
reader, this makes them want to
read the article as they think that
it will be important and want to
find out the story behind the title.The image on this
spread takes up
an entire page,
this makes the
reader more
interested as they
have an image to
look at which
brings the text
alive rather than
having two full
pages of text
which may bore a
lot of people.

Genre of Magazine
The genre of XXL is rap/hip hop, I plan to repeat this genre in my
magazine (Steve Neale) for a number of reason. Firstly it is a market
rapidly growing, already with a massive fan base, this Is a massive
advantage as it means that there is less risk of the audience base
disappearing in a years time as it is growing rather than diminishing.
A connotation of the genre ‘hip-hop’ is that it is fun and interesting
because of the word ‘hip-hop’ being quite funny to say, also the word
‘hip’ means something which is cool, therefore people will think the
magazine is cool and be attracted to buy and read it.

Target Readership
Hartley’s Theory
Age: the age would be around 15-40 as most people between this age would be interested in current music which is
what my magazine will have, the majority of older people would be more interested in music from their time.
Gender: the target gender will be male, as my magazine is going to be rap/hip-hop which is mainly listened to by
males
Katz’s Theory
Inform and Educate: The reader will learn about what the artists are doing or what they are promoting in the
magazine.
Personal identification: The readers may relate to the artist or their stories if they are talking about having nothing
then working hard to gain fame, which may inspire people who have nothing to go out and make a name for
themselves.
Maslow's Hierarchy of Needs
The audience for this theory I think would be caregivers as the people reading the magazine want to read the
articles about artists they like and sympathize with struggles they are having or something similar.
Socio-Economics
The majority of people buying the magazine would be from C1 or C2 as the magazine costs quite a lot for what it is
so lower classes may not be able to afford it. Also people of higher classes have a taste in different music like
classical which isn't covered in Q magazine

Style of magazine
Through research and inspiration I have chosen colours which I want to
feature on my magazine. I have decided on red as my primary colour
with white and black being the secondary and tertiary respectively.
To ensure the colour scheme is consistent throughout I will use the
eyedropper tool to create a swatch of the colours I'm using, which I can
continually reuse to make sure all colours are consistent

Name: Ollie Long
Candidate Number:
Contents Editorial Headline
Articl
e
Advert Headline
Article
Headline
Article
Article
ArticleArticle
Main DPS
Pull Quote
Article Reviews
Headline
Article
Advert Contents Headline
Article
Reviews
Headline
Article
Article
Article
Headline Advert
Reviews
Competition Next Issue

Spending Power
• The genre of my magazine is rap and hip-hop, because of this my audience
will be mid to low on the socio-economic scale as higher classes do not
listen to this genre so will not buy my magazine.
• Low classes are less likely to buy magazines as it is not an essential, so they
would save their money to buy things they need because they don’t have
much.
• This would mean that my target audience would be mainly mid class
people, around C1 and C2 as these would like the genre and be able to
afford magazines
• Therefore my audience would have quite a high spending power allowing
me to price my magazine at £2.99

Magazine Masthead
When I created my masthead I had to ensure that it could capture a
passing by audience as the magazine would be on a shelf where people
would walk by. Therefore I chose red as the main colour as it is bright,
therefore it stands out on the shelf attracting more people to pick it up
and buy. To go along with the bright masthead I chose a bold font to
make sure the name is readable from afar, this means the name and
brand will become recognisable and known.

Masthead
Cover
Lines
Cover
Lines
Main headline
Graphic layout 1
Major
Front Cover

Masthead
Cover
Lines
Cover
Lines
Main headline
Graphic layout 2
Major
Front Cover

Masthead
Cover
Lines
Main headline
Graphic layout 1
Anti
Front Cover

Masthead
Cover
Lines
Main headline
Graphic layout 2
Anti
This is what I am
going to use for
my magazine
cover, as it is
closest to my
magazine of
inspiration
Front Cover

Cover
Lines
Drop
Capital
Cover
Lines
Anti

Cover
Lines
Drop
Capital
Major

Pull Quote
Cover
Lines
Drop
Capital
Major

Hand Drawn Drafts And Graphic layout
conclusion
I have decided to go with the first graphic layout for the front cover.
This is because it looks most like my magazine of inspiration, so I can
make my magazine look very similar to my inspiration.

Interview
• Hello, How are you?
• Hello, I’m very good thanks.
• So, your new album drops next week, how are you feeling about it?
• Pretty positive, I love it and I’m sure my fans will too.
• Any favourites you have from the album?
• Its hard to pick, in my opinion every song is amazing, plus they’re all my creations, choosing a favourite would be like choosing a favourite out of my kids!
• A lot of work has been put into this upcoming album, 5 years in total put into it, is it hard putting so much effort and time into one piece of work?
• Of course, especially when you don’t know if your fans are going to like it or not. But I really feel myself when I’m in the studio so to me it doesn’t really feel like a
job, but a way of life.
• You’re so passionate about music, Does this help when creating your own?
• Definitely, I have fun in the studio making beats and coming up with lyrics, it really doesn’t feel like a job to me at all.
• As well as your new album, you are also going on tour starting next week, Are you Excited?
• Of course! I love being on tour, meeting my fans around the world
• What’s your favourite place to go on tour?
• London, it’s the place I grew up and the atmosphere you get there is like none other. But I do love going to places like New York and seeing that I have such big
support in the US as well as England
• Any necessities you need on tour?
• I wouldn’t say I have any material necessities, but I definitely need my friends with me, we always have a good time touring the world, and dancing on stage
together.
• What everyone wants to know, who is going on tour with you?
• Well I can’t release any information yet, but I can say there’s going to be some surprise appearances from big artists.
• That’s all the questions, thanks for your time
• Its been a pleasure

Production Plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Choose content by
going through
events of month
and picking out
most important.
Choose content by
going through
events of month
and picking out
most important.
Out of articles
chosen, choose the
most important one
to cover, making
this the main
headline.
Get team to write
up the articles
including main
article
Get contact with
people who re
wanted to be
featured in the
magazine, and get
consent from them,
ask if an interview is
possible.
Day off Day off
Completed by:
Wednesday
Completed by:
Wednesday
Completed by:
Thursday
Completed by:
Wednesday
Completed by:
Monday
Completed by: Completed by:
Arrange and
conduct interview
Send
photographers to
get photographs
which are to be
used throughout
the magazine
Get designers to
create graphics to
be used within
magazine
Do photo shoot
with artist for main
image and DPS
Incorporate
interview into
article of that artist.
Day off Day off
Completed by:
Friday
Completed by:
Thursday
Completed by:
Monday
Completed by:
Friday
Completed by:
Monday
Completed by: Completed by:

Production Plan
Create front cover
and DPS
Create rest of
magazine,
incorporating
photographs and
graphics made.
Make sure all
advertisement
spaces are filled
with an advert
Ensure all pages
follow laws of
practice, and the
magazine cannot be
sued.
Finishing touches,
Final read through
to see if everything
is perfect
Released – 23rd
November 2016
Day off
Completed by:
Wednesday
Completed by:
Friday
Completed by:
Thursday
Completed by:
Friday
Completed by:
Saturday
Completed by:
Saturday
Completed by:

Staff equipment and budget summary
Equipments Costs
Office (Leatherhead) £350 x 30 = 10500
Apple Mac book Pro (x30) £1500 x 30 = 45000
All Adobe Apps £53.20 (per month)
Camera (x5) £389 x 30 = 11670
Chairs (x30) £89 x 30 = 2670
Tables (x30) £99 x 30 = 2970
Printer (x2) £1306 x 2 =2612
TOTAL £75475.20
Staff Costs (per person)
Journalists (7) £23,000 per year
Writers (7) £38,000 per year
Photographers (2) £18,000 per year
Graphic Designers (7) £17,000 per year
Human Resources (3) £23,000 per year
Publisher (4) £14,000 per year

Advertising revenue
• In my magazine I'm going to have 10 full page
advertisements, this means that I’m going to make
£30,250 (10 x £3025)
• I'm also going to have 5 half page advertisements, this
means I'm going to make £7560 (5 x £1512)
• So altogether from advertisements I'm going to make
£37,810 (£30,250 + £7560)

Printing costs
• I am going to print 20,000 copies of the magazine,
this is not a very large number but it is my first
printing of the magazine so it is enough magazines to
get an idea of whether or not it is going to sell. And
how many copies I need to print of the next issue. My
magazine has 28 pages, and a front and back page, to
print a magazine of this size it will cost £1903.76
altogether

Overall Costs
• Staff and Equipment = £782,475.20
• Printing = £1903.76
• £782,475.20 + £1903.76 = £784,378.96

Launch Date
• My Magazine will be released on the 23rd of November 2016
• The reasoning for this is because nothing else will be going
on in November that will detract any attention from the
launch. This therefore means that I can reach the most
amount of target customers as possible and make as much
money as possible.

Copyright ©
Copyright is the legal right to film, publish, perform and edit a certain
material. This will affect my magazine as it means I have to ensure no
material from other companies or people is copied without gaining
permission from them. If I fail to get permission the use of the material is
illegal, therefore could lead to a fine and I would be asked to remove the
material. It also means I must get my own material copyrighted otherwise
it could be stolen by other companies or competitors, This could lead to
less sales in the long term.

Ipso Editors Code of Practice
Accuracy
Must not publish inaccurate, misleading or distorted information. If a inaccurate or misleading statement is made it must be
promptly corrected with an apology published
Privacy
Home, health, family life and correspondence must be respected with privacy, any intrusions without consent must be
justified by editors. Complaints of public disclosure of information will be accounted
Harassment
Journalists must not harass, intimidate or persistently pursuit an individual in order to get information.
Intrusion into grief or shock
In cases of grief or shock any approaches must be made with discretion and sympathy
Reporting suicide
Detail cannot be used to explain the way they died to prevent people copying
Children
Children should be able to complete time at school without unnecessary intrusion, and must not be approached or
photographed without permission.
Children in sex cases
Must not identify victim if they are under 16. No language can be used to imply the relationship between the accused and
the victim
Hospitals
Journalists must identify themselves and get permission to enter non public areas of hospitals. The restrictions of privacy
are particular to each individual
https://ww
w.ipso.co.u
k/IPSO/cop.
html

Ipso Editors Code of Practice continued
Reporting of Crime
Relatives or friends of accused/convicted person should not be identified without their consent, unless they're
relevant to the story.
Clandestine devices and subterfuge
The press must not obtain or publish material by using hidden cameras or secret listening devices
Victims of sexual assault
Victims must not be identified unless there is justification and they are legally free to do so
Discrimination
Must avoid prejudicial reference to an individuals race, colour, religion, sex, sexual orientation, physical or mental
illness or disability.
Financial journalism
Must not use financial information they receive in advance of its general publication for their own profit
Confidential Sources
Journalists have a moral obligation to protect confidential information
Witness payments in criminal trials
No payment to a witness, or person likely to be called a witness should be made in case once proceedings are active
Payment to criminals
Payments for stories, pictures or information in order to exploit a particular crime or to glorify/glamorise crime
must not be made.
https://ww
w.ipso.co.u
k/IPSO/cop.
html

IPSO Editors Code of Practice: Link to My
magazine
The IPSO codes of practices link to my magazine as I will have to ensure
that I stay within all of the guidelines they set. Failing to do so can
result in a number of issues, all of which leading to a bad image and
loss of money. One thing that can happen is the magazine can be
recalled, meaning no sales will be made on all the magazines printed,
therefore wasting a lot of money and time. Another outcome can be
getting sued, this will make further loss of money which for a new
company would be very hard to pay off and still run. This highlights the
importance for me to abide by the rules.

Legal and Ethical
• ASA: The ASA is the Advertising standards
authority, they have rules and guidelines that
must be followed by advertisers, There is 22
in total.
• Rule 3 is important for my magazine as I
must ensure all advertising is accurate and
truthful otherwise I can face large economic
sanctions.
• Another important guideline is privacy, as in
my magazine it will feature many artists and
famous people so I must make sure that I
follow the guidelines on what I can and
cannot say in relation to their privacy.
https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html

Regulatory Issues
Content which is copyrighted is known as intellectual property. This
property is legally protected from theft. Intellectual property can be on
print and digitally, companies can get a digital watermark which
signifies that the property is protected, therefore it makes sure it is safe
from theft, As for someone to use copyrighted material they must pay
for it, or ask for permission, they cannot just take it and use it as they
please. The most effective way of protecting property is through getting
a patent, as this means products cannot be made which copy the
property or steal any of it. This is hard to do though as it takes several
years to obtain, and costs up to $7000 in fees, which is a large
investment for a company to pay.

Regulatory Issues continued
The data protection act is an act introduced in 1998. The act means
that businesses must follow the ‘data protection principles’ when
holding information regarding customers. They must ensure
information is kept secure and safe, used for a stated purpose which is
fair and lawful and not kept for any longer than is absolutely necessary.
https://www.gov.uk/data-protection/the-data-protection-act

Feedback of pitch – Survey Monkey
• Survey monkey is a website which you can sign up to for free. It
allows you to create surveys filled with different questions, such as
multiple choice or with boxes allowing the person to write anything
they want.
• I used survey monkey to collect results about my magazines and pitch
presentation.

Survey Monkey Results
• My first question was “what do you think I can do to
improve my pitch?” the majority of respondents said
that I needed to learn my script off by heart, I agreed
with this as because I did not know my script off by
heart it meant I could not look at the audience,
instead I had to look at my script, this made me look
less confident.
• My second question was “did my magazine look
professional?” out of all the people asked 100% said
yes, this is good as it means my magazine was to the
standard that it needed to be.
• I then asked what I could do to improve my magazine.
Most responses were telling me that I needed to add
more details, and more cover lines in order to fill
some dead space that I had.

Feedback of Pitch
This is my witness statement, highlighted in green is the elements I did well, and in yellow is
what I need to improve, there is also a list of what I did well and, what I need to do to improve
it, this gives me exact steps on what I need to do in order to improve my work. The positives
were that my magazine was created to a professional level, I communicated expected areas in
some detail and all my pre-production materials were fit for purpose, as well as many aspects
being creative. The things I needed to improve was minor issues with the front cover and DPS,
also I need to add more detail to my production plan

Ollie long unit 30 lo2

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Ollie long unit 30 lo2