The document provides initial ideas and plans for developing a magazine. It includes potential names for the magazine, such as The Objective or Urban Media. It discusses coverline ideas focused on COVID-19 and its economic impacts. The target audience is identified as females and males aged 16-25 from social-economic classes B, C1, and E. Main elements to include are graphics, headlines, images relating to the content. The magazine will focus on current affairs topics relevant to the target demographic.

1. Magazine Planning
Daniela Alcantarini

2. Initial Ideas #1
• Graphic Elements
• Headlines
• Coverlines
• Contents Page
• Captions for images
• Main element/image
• Text (serif or san serif)
• Colour
• Additional Elements
• Bar Code
• Header
• Strapline
•
Name ideas for magazine
• The Objective
• The Crowd
• Press
• Objective Journal
• Urban Media
• Origin News
• Connection News
• Horizon Times
Main Coverlines ideas for magazine
• How Covid 19 is affecting the
economy ?
• Will Covid 19 influence your
future?
• Will the UK experience a Boom?
• Is the Corona Virus a positive
impact on Global Warning?
Codes and Convections of Current Affairs
magazine
• Eye catching Headlines that would interest
my audience .(A headline that concerns their
life routine as an adult and teenager) .
Followed by images relating to the
information that gives a bold statement.
• Mature colours but doesn’t make the
magazine look boring
Coverline Ideas
• “Maximum 3 items”
• How to be financially
stable during the
pandemic?
• Essentials to have at
home

3. Initial Ideas #2
Target Audience
• Female and Male
• 16-25
• Social –Economic model
(B,C1,E)
• Traditionalist, Aspires,
Mainstreamers and
Reinforcers
Composition of the contents page
• The text will be in sections where the subheading is placed
• It will be in appropriate areas where the text matches with the
images (so the text will make sense and be clear on the
audience)
• The text will allow the image to be visible because the text
could be positioned around the image or the text can overlap
it
Main Image Ideas
• Need to include 4 original images on both
magazines
• Images need to relate to the theme of the
magazine
• Black and white?
• Picture of an object?
Use of Colour
• I’ll be using colours in my images and text
• I will be sticking to a colour scheme
• Choosing colour's that goes with my target
audience

4. Proposal
• •I will be creating a current affairs magazine as part of my coursework task.
• •I have chosen to name my magazine Urban Media as I think it’s quite modern and catchy. The connotation of ‘Urban’ is city life
or things relating to a city like a hospital, celebrities, building, etc. The world ‘Urban’ is referring to what’s presented in my magazine.
Things relating to the city life will grab my target audiences as it is showing them what’s happening in their society and how it’s
getting affected.
• •
• •Urban Media’s target audience is young adults and adults between the ages of 16-25 and would be males/Females. However,
I’d like to make my magazine to be more international and aim at different ethnicities such as Asia and South America. There are
many ways in which the audience can be segmented or profiled. For example, the demographic model, Psychographic model, and
Socio-Economic model. To begin with, the demographic group my audience is white-middle class young adults age 16-25 and aimed
for English speaking countries but to be more locally, the UK. Moreover, a person in a stable well-paid job or a student.
• •Secondly, the social-economic model (categories people in terms of their occupation) audiences are B, C1, and E because at
Urban Media are trying to aim for students at school, university, and people with well-paying jobs. As my magazine is trying to
present the reality of society but a touch of youth.
• •Lastly, the psychographic model is based on my audiences’ attitude and lifestyle. They include Aspires, Mainstreamers, and
Reinforcers. I think these are the right type of people because I think they can relate to the age group of my audiences.
• •The main feature of my magazine would be an image relating to the coronavirus like a male/female wearing a mask as a front
cover which can be representing doctors/nurses in hospitals or can represent a member of the public or a vulnerable person on how
they are feeling during the pandemic or even a depressed student. Image (in black and white?) Following a bold statement next to it
in a bold colour.
• •
• •Then some of the cover lines can be how the virus is detecting youth and memories connecting to my audience. Also, other
cover lines what to do to stay active at home, just something a text or image trying to make a direct statement to a reader on society
and what’s going on in the world right now. I also would like to do add in questions and answers from a person who’s having a
difficult time during quarantine.
• •For additional features, I will include a puff to make text stand out and a plug. (I’d like to make it look mature and fun).
• •
• •Moving on, some other content I’d like to include in my magazine is the health and giving pie charts or statistics on how health
is managed at the moment and I’d like to include international to see what’s going on in different parts of the world.
• •The number of contents I'd like to add would at least be 4 about updated news and statistics on the coronavirus, ‘What to do to
stay at home/activates”, with a small interview, health- staying healthy and a recipe then international – information about the
economy, global warming, and people.
• •
• •Lastly, Urban Media would be issued every month with the price of £3.99 a price that any student can afford.

5. Statement of Intent

6. Statement of Intent

7. Contents Page
The Economist
- The world this week
- Leaders
- Letters
- United States
- The Americas
- Asia
- China
- Middle East and Africa
- Europe
- Britain
- International
- Business
- Finance and economics
- Science and Tech
- Books and Art
- Graphic detail
- Obituary
- Special Reports
Forbes
- Billionaires
- Innovation
- Leadership
- Money
- Business
- Small Business
- Lifestyle
- Lists
- Advisor
- Breaking
- Coronavirus
- Entertainment
TIME
- Home
- U.S
- Politics
- World
- Business
- Tech
- Health
- TIME Health
- Entertainment
- Science
- Newsfeed
- Living
- Sports
- History
The Week
- Today
- Topics
- Writers
- Podcast
Magazine
- More

8. Font Research
• There's two types way we present text which is Serif and San Serif
• Serif: Is an easy to read and traditional , its widely used in long texts
as books, magazine or newspaper articles etc..
• San Serif : is bold, strong and clear. Its very modern looking ,often
used for titles, headings and designs.

9. Font Types - MASTHEAD
• For my magazine project I have a selection of ideas of types of
fonts for my MASTHEAD
BROOKES
It’s a Serif Font , looks very
classy and sophisticated.
Would look professional as the
font of the masthead
Lemon Milk
Its very bold and stands out very
well, great for the target audience.
It will complement the the
background image .
Vogue
Even though it’s a name of a
fashion magazine , I still could fit a
current affairs magazine,
Its similar to the Brookes font but it
looks bolder and stylish.

10. Font Types-
Coverlines
• Nomark
This Serif font gives out a professional
look and it gives out a bold statement
Magazine
Bold and catches the audience eyes

11. Magazine Drafts 1
On this issue of the magazine, it is mainly
concentrated on Coronavirus as that is a
trending topic in the media these days .
The main theme of my front cover , is black
and white showing as it is a serious topic
and that the colour scheme black and
white doesn’t show emotion like a mask on
a person .
With the font I want it bold and clear , to
make a statement on how COVID is
affecting people .
I included a Muslim student to represent
the loss of education through lockdown ,
so they are behind bars , with an attached
lock.

12. Magazine Draft 2
On this issue of the magazine , its focus is on the
Black Lives Matter movement and by personally
capturing a photo of a monarchy with a sign shows
power of the influence of the protest can take over
and my front cover is a symbol .
The colors for my font , are going to be background
colors used in the front cover , like for example the
police car behind the statue is bright orange and I
will incorporate that in the name Urban Media.
To not cover the statue of the queen , the coverlines
would be surround the queen and stating what's
going to be in the magazine .