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PASSION HEART MAGAZINE
By Isabelle Schofield
Purpose
• Entertain the readers throughout the context
• To make sure that the audience like what they are reading
• Inform readers about upcoming romance films
• Promote a new streaming service and independent film
company to the audience
Form and Genre
• The magazine is 40 pages of size A4
• Glossy paper for front cover
• Monthly issues
• Limited edition issues
• Genre is very popular amongst my target audience
• Digital and physical version of the magazine
Target Audience
• Primary target audience is female young adults/teens who are
15-26 years old
• Secondary target audience is the older generation who are
around 40-60 years old
• Tertiary target audience is anyone who is interested in reading
magazines
• Targeted to people in middle/upper class due to the price of the
magazine, this will mainly be the primary target audience
Fonts
Price
• £5.99 per issue
• Yearly Subscription is £70
• 10% Student discount for people in education (save £7
every year)
• Why?
• Similar to competitors
• Isn't too expensive for people to buy
Budget
Budget is £5000 per month
Content
• Information about up upcoming/new romance films as well as old romance films
• Interviews with actors and writers from romance films
• Advertisement of a new and current streaming service as well as in cinemas
• QR codes
• USP – Truths and lies section to make the audience carry on reading
• Both large and small photos
• Actors in the romance film are based in north London or born in north London
New Independent Film
• The new film I am going to produce and promote is called Unique
love, story line of two people who have an unusual love story
• Work with a local north London production company to make my
film come to film – called London North Studios
• Huge studio spaces
• Close to local train lines so its accessible
Streaming Services
• Current streaming
service
• New streaming
service
Resources and Personnel
• Editors
• Photographers
• Legal team
• Models
• Photoshop licence
• Props
• Experienced writers
• Computer
• Graphic Designers
• Researchers
• Social Media Advertiser
• Costume Designer
Distribution and Marketing
• Locally distributed in north London school libraries, art cafes,
coffee shops and newsagents
• Via an app on both apple and android devices
• Distributed to the rest of the UK and Europe
• Marketing in local north London schools, on social media
and flyers/posters in cinemas in areas like Finchley,
Borehamwood and Barnet
Sketches
Mood Board
Colour Scheme
• Red gives connotations of love,
joy, anger, passion and danger
• Purple gives connotations of
wealth, creativity, mystery and
independence
• Pink gives connotations of
friendship, affection and peace
• These colours fit in with the genre
of romance
Digital Mock-up
Competition
• Similar target audience
• More expensive £12.30 per issue
• Isn't a north London based magazine
• Sold over 50,000 copies
• Sold worldwide
Thank you for
listening

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Isabelle Schofield Final Pitch Powerpoint.pdf

  • 1. PASSION HEART MAGAZINE By Isabelle Schofield
  • 2. Purpose • Entertain the readers throughout the context • To make sure that the audience like what they are reading • Inform readers about upcoming romance films • Promote a new streaming service and independent film company to the audience
  • 3. Form and Genre • The magazine is 40 pages of size A4 • Glossy paper for front cover • Monthly issues • Limited edition issues • Genre is very popular amongst my target audience • Digital and physical version of the magazine
  • 4. Target Audience • Primary target audience is female young adults/teens who are 15-26 years old • Secondary target audience is the older generation who are around 40-60 years old • Tertiary target audience is anyone who is interested in reading magazines • Targeted to people in middle/upper class due to the price of the magazine, this will mainly be the primary target audience
  • 6. Price • £5.99 per issue • Yearly Subscription is £70 • 10% Student discount for people in education (save £7 every year) • Why? • Similar to competitors • Isn't too expensive for people to buy
  • 8. Content • Information about up upcoming/new romance films as well as old romance films • Interviews with actors and writers from romance films • Advertisement of a new and current streaming service as well as in cinemas • QR codes • USP – Truths and lies section to make the audience carry on reading • Both large and small photos • Actors in the romance film are based in north London or born in north London
  • 9. New Independent Film • The new film I am going to produce and promote is called Unique love, story line of two people who have an unusual love story • Work with a local north London production company to make my film come to film – called London North Studios • Huge studio spaces • Close to local train lines so its accessible
  • 10. Streaming Services • Current streaming service • New streaming service
  • 11. Resources and Personnel • Editors • Photographers • Legal team • Models • Photoshop licence • Props • Experienced writers • Computer • Graphic Designers • Researchers • Social Media Advertiser • Costume Designer
  • 12. Distribution and Marketing • Locally distributed in north London school libraries, art cafes, coffee shops and newsagents • Via an app on both apple and android devices • Distributed to the rest of the UK and Europe • Marketing in local north London schools, on social media and flyers/posters in cinemas in areas like Finchley, Borehamwood and Barnet
  • 15. Colour Scheme • Red gives connotations of love, joy, anger, passion and danger • Purple gives connotations of wealth, creativity, mystery and independence • Pink gives connotations of friendship, affection and peace • These colours fit in with the genre of romance
  • 17. Competition • Similar target audience • More expensive £12.30 per issue • Isn't a north London based magazine • Sold over 50,000 copies • Sold worldwide