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Isabelle Schofield Final Pitch Powerpoint.pdf
- 1. PASSION HEART MAGAZINE By Isabelle Schofield
- 2. Purpose • Entertain the readers throughout the context • To make sure that the audience like what they are reading • Inform readers about upcoming romance films • Promote a new streaming service and independent film company to the audience
- 3. Form and Genre • The magazine is 40 pages of size A4 • Glossy paper for front cover • Monthly issues • Limited edition issues • Genre is very popular amongst my target audience • Digital and physical version of the magazine
- 4. Target Audience • Primary target audience is female young adults/teens who are 15-26 years old • Secondary target audience is the older generation who are around 40-60 years old • Tertiary target audience is anyone who is interested in reading magazines • Targeted to people in middle/upper class due to the price of the magazine, this will mainly be the primary target audience
- 5. Fonts
- 6. Price • £5.99 per issue • Yearly Subscription is £70 • 10% Student discount for people in education (save £7 every year) • Why? • Similar to competitors • Isn't too expensive for people to buy
- 7. Budget Budget is £5000 per month
- 8. Content • Information about up upcoming/new romance films as well as old romance films • Interviews with actors and writers from romance films • Advertisement of a new and current streaming service as well as in cinemas • QR codes • USP – Truths and lies section to make the audience carry on reading • Both large and small photos • Actors in the romance film are based in north London or born in north London
- 9. Streaming services • Current streaming service • New streaming service
- 10. Resources and Personnel • Editors • Photographers • Legal team • Models • Photoshop licence • Props • Experienced writers • Computer • Graphic Designers • Researchers • Social Media Advertiser • Costume Designer
- 11. Distribution and Marketing • Locally distributed in north London school libraries, art cafes, coffee shops and newsagents • Via an app on both apple and android devices • Distributed to the rest of the UK and Europe • Marketing in local north London schools, on social media and flyers/posters in cinemas in areas like Finchley, Borehamwood and Barnet
- 12. Sketches
- 13. Mood Board
- 14. Colour Scheme • Red gives connotations of love, joy, anger, passion and danger • Purple gives connotations of wealth, creativity, mystery and independence • Pink gives connotations of friendship, affection and peace • These colours fit in with the genre of romance
- 15. Digital Mock-up
- 16. Competition • Similar target audience • More expensive £12.30 per issue • Isn't a north London based magazine • Sold over 50,000 copies • Sold worldwide