Media Companies: Bauer vs TimeInc for Hip-Hop Magazine
1.
2. Media companies
Bauer Media Group
Bauer media is the largest in Europe, offering over 300 magazines in
15 countries.
They own magazines such as Kerrang!
More than 570 magazines, over 300 digital products, and 50 radio and TV
stations.
3. TimeInc (IPC Media)
TimeInc
One of the world's leading media companies, with a monthly global print
audience of over 120 million and worldwide digital properties that attract more
than 120 million visitors each month.
Britain’s leading publisher of print and digital magazine content.
4. Who would I choose?
Bauer Media Group
For my magazine I chose Bauer Media group as my publisher, this is because
Bauer is a massive institution which excel in publishing popular magazines such as
Kerrang!
However Bauer do not distribute any kind of Hip-Hop style magazines, so I believe
that distributing my magazine will give Bauer a whole new look and would result in a
completely new audience being targeted which would mean more money for the
company.