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Media companies
 Bauer Media Group
 Bauer media is the largest in Europe, offering over 300 magazines in
15 countries.
 They own magazines such as Kerrang!
 More than 570 magazines, over 300 digital products, and 50 radio and TV
stations.
TimeInc (IPC Media)
 TimeInc
 One of the world's leading media companies, with a monthly global print
audience of over 120 million and worldwide digital properties that attract more
than 120 million visitors each month.
 Britain’s leading publisher of print and digital magazine content.
Who would I choose?
 Bauer Media Group
For my magazine I chose Bauer Media group as my publisher, this is because
Bauer is a massive institution which excel in publishing popular magazines such as
Kerrang!
However Bauer do not distribute any kind of Hip-Hop style magazines, so I believe
that distributing my magazine will give Bauer a whole new look and would result in a
completely new audience being targeted which would mean more money for the
company.

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Media Companies: Bauer vs TimeInc for Hip-Hop Magazine

  • 1.
  • 2. Media companies  Bauer Media Group  Bauer media is the largest in Europe, offering over 300 magazines in 15 countries.  They own magazines such as Kerrang!  More than 570 magazines, over 300 digital products, and 50 radio and TV stations.
  • 3. TimeInc (IPC Media)  TimeInc  One of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 120 million visitors each month.  Britain’s leading publisher of print and digital magazine content.
  • 4. Who would I choose?  Bauer Media Group For my magazine I chose Bauer Media group as my publisher, this is because Bauer is a massive institution which excel in publishing popular magazines such as Kerrang! However Bauer do not distribute any kind of Hip-Hop style magazines, so I believe that distributing my magazine will give Bauer a whole new look and would result in a completely new audience being targeted which would mean more money for the company.