2. Why ‘Zone Electric’?
Zone Electric is the magazine of the new decade.
The area of Hertfordshire will experience a new
interest and excitement as our magazine
transpires through your local stores.
Zone Electric is an informal magazine printed and
online based exemplifying the musical content of
local music events and festivals. This magazine
will keep your diary booked up throughout the
summer period with exciting events which are
more convenient, closer and cheaper.
The magazine also offers exclusive
information about events outside
your local area, to keep the
summer countdown in action.
3. Logo’s, colours and creation.
We intend to catch the eyes of our audience. Zone Electric intends to re-create the passion for music and social life
within this category.
Our logo represents the individuals that standout from the crowd.
Highlighted through the pop of colour within the title.
Our aim is to make the public within Hertfordshire feel a connection
through a communal group of people (our target audience) who are
interested in the same areas, therefore creating new friendships
Therefore as well as our promotion
for these events we aim to create
connections socially between our
readers, making Hertfordshire as a
bonded community through music
5. Marketing.
In general I do believe that handing out leaflets within public could potentially be a winning way for
promotion as physically handing citizens promotion material could gain a stronger wave of interest
personally.
I also believe promoting the magazine at music events and festivals would be a strong and positive way as
the these places would be surrounded by the specific target audience "Zone Electric" wants to attract
within Hertfordshire.
The distribution for the magazine could be achieved by giving samples of the magazine to large food stores
within the Hertfordshire area such as Tesco and Asda, to hand out within the music and tech area as well as
the books and newspapers sections for further recognition within the public.
Social Media also has a major impact within the marketing of the magazine, as our target audience is
younger therefore social media is a perfect marketing platform to use.
6. Competition within the market.
As a local magazine, our only threat of competitors are magazines that aren’t local.
Therefore, more well known music magazines around our theme of music events is
“FESTWORLD”.
So our aim is to gain high recognition and success with our locals within
Hertfordshire and persuade them to consider reading a different and more local
print based/online media such as Zone Electric.
To perform this positively, I believe including content about events in Hertfordshire
will push reading audiences to be satisfied with a more local based event and
information about it.
