Pitch

1. The Herts Music Magazine
By Weronika Kwiatkowska

2. Executive summary:
• Musical artists from
Hertfordshire, and
upcoming musical events
in Hertfordshire.
• Inspire and excite the
audience about music

3. Purpose:
• Informational and entertaining
• Provides a variety of topics, appeals
to a wider audience
• Inspire and excite people about music
by promoting musical events and
exploring the backstories of popular
music artists from their area.

4. Statement of
needs:
Provides reliable information on music
events
Entertainment
Informative
Unlike any other magazine on the
market

5. Competition:
• Classical music magazine
• Hertfordshire Life
• Magazines with similar target
audiences
• Our magazine beats competitors because:
• Price
• Quality
• Inclusive to everyone

6. Form and
genre:
• Genre: musical events and
music artists
• Mature and professional, but
still fun and light hearted
• Total of 25 pages
• A4 size
• Frequency: monthly

7. Content:
• Colour scheme will be bright and
colourful
• Fonts for titles and subheadings -
‘Mainstay’ and ‘Sunflower’
• Font for general writing- ‘Liberation
serif’

8. Layout:
• Magazine will be laid out in
double page spreads
• Text will be written in columns
• Interview-style
• Images, pull quotes, a title at
the top of the page and sub
headings to separate important
information

9. Front cover:
• Main image taking up
most of the page
• Large title overlapping
image
• Pull quotes
• Price
• Issue date

10. Double page spread:
Front cover:
Mock ups:

11. Target audience:
• All races and ethnicities as
Hertfordshire is a diverse area
• Doesn’t focus on specific music
that may appeal to a specific group
• Age demographic: 16-30 year olds
• Secondary audience: people
purchasing for friends and family

12. Resources:
• Camera
• Tripod
• SD card
• Laptop
• Editing software
• Lighting

13. Personnel:
• Models
• Writer
• Editor
• Photographer
• Photo editor
• Graphic designer
• Marketing manager
• Fact checker

14. Budget: • computer: £250
• keyboard: £20
• mouse: £5
• camera: £100
• SD card: £20
• tripod: £40
• batteries: £30
• editor: £25 an hour
• graphic designer: £20 an
hour, average £260
• writer: £15 an hour,
average £330
• editor: £25 an hour,
average £300
• photographer: £300
• model: £200
Resources: £465
Personnel: £1510
This means that the overall cost to produce the magazine will be
around £1975

15. Distribution:
Music shops Super markets Post offices and
local shops
Online

16. Marketing:
Social media Posters in public spaces Celebrity endorsement

17. Pricing:
• Purchasing in-store: A single issue will be priced at £3.50
• Online copy: £3.00
• Yearly subscription: £20 a year

18. Production company:
• Independent and freelance
production company called WK.co
• Only available in the UK

19. Conclusion:
• Unique and original concept for
a magazine
• New and exciting
• Variety of topics means more
people are likely to find
something they enjoy reading
about
• Reach the aim of getting people
of Hertfordshire excited and
passionate about music
• Colour scheme, images,
marketing and content will
create a successful product