2. Executive
summary
• To list different music festivals in the
county of Hertfordshire where you can
go to listen to music
• Give readers a wide choice of
festivals to go to
3. Purpose
Purpose
• I need to show what
Hertfordshire has to offer when it
comes to music and name different
venues to listen to music.
• From this it needs to show what
Hertfordshire has to offer which
may not be as known which in this
case is music
Purpose
4. Statements of needs
• show what kind of music festivals you can go to in
Hertfordshire only
• List the bands at each event
• List the date and time as well as the price of each
event
• Describe what the event will be like with
potential anecdotes from previous attendees
5. Competition
• This is a magazine featuring classical music
that is a potential competitor although it caters
towards a small audience due to classical music
being smaller while music festivals will have a
much wider target audience
• From research there are no current
mainstream music magazines that specialse in
Hertfordshire music this leaves a gap in the
market for our magazine
6. Form and genre
• It will be a music magazine
featuring festivals This means this
differentiates my magazine from
other competition making it much
more appealing
• It will be 50 pages
• It will be released during
summer due to the fact that’s
when most of these events happen
7. strengths • One strength it appeals to a wide
audience as many young people enjoy
going out to music festivals and if
released in the summer could increase its
potential for readers as young people will
be looking for something to do.
• Another strength lots of potential
buyers as the magazine covers a popular
topic of music festivals
• Another strength Is that the
Hertfordshire residents will buy it due to
wanting to know more about the area
they live in
8. Example double page spread
• An example on what a double page
spread would look like
• It would feature an artist from one of
the festivals and in this example it is
an artist that is performing at standon
calling
• The double page spread will generally
be on the main feature of each
festival
9. • Color's will feature red, green, yellow and orange:
content
• Moodboard which I an
using to base main
colours of due to the
brightness
• The choice of the colours
for the magazine are die
to them standing out as
well as being the colours
you see in summertime
10. fonts • Chosen this due to how they
contrast and being able to tell
which is the main and what is the
sub heading
11. Target audience
• The main target audience is 18-25
• As well as people interested in
music looking to see it live
• Sub audience is families due to
some festivals having a more
family feel
12. Resources and personnel
• Magazine advertiser
• A digital editor
• A staff writor
• A fact checker
• features aditor
• An editorial assistant
• Social media managers
• Spare battery
• Tripod
• Sd card
• Illustrator
• Editors
• InDesign
• Photoshop
• Photoshop
• Computer
13. budget
• Around £1-1.50 per magazine print
• Camera is £300-500 with one extra for backup
• £15 for a tripod with one spare
• Background lights £40 with 4 to use
• Talent is £100-300 per session might use 1-3
• Social media manager £50-200
• £5,000 to distribute all the magazines
• Editor is £90 an hour
• Magazine advisor is £100-300
• Digital editor is £20-30 an hour
• Staff writer is £15-30 an hour
• Fact checker is £10.00 an hour
• Features editor is £30-40 an hour
14. Distribution and
marketing
• Distribute to local shops in Hertfordshire
• And have a digital version that people
outside the county which I will advertise
online through the use of social media
such as twitter or insta
15. Production
company
• My production company is an
inhouse company which
specializes in music magazines
• It will find its own info through
research
16. Conclusion
I think my magazine will hit all the
target audiences as well as fulfil the
original objective of the magazine, not
only this i think it will quite reasonably
priced for what i am getting with the
magazine as i use a in house
magazine, this will make it very
competitive with other magazines as
we can make the magazine cheaper
due to being able to save money
making the magazine by not have to
spend lots on equipment.
