1. Task 13 – Pitch
Publisher = Bauer Media Group
I’m here to promote my new music magazine to you – My magazine is called
AMPLIFY and is centered on the pop/R’n’B genre. It is aimed at 16-30 year olds,
which differs from your music magazine ‘Q’. I feel that it you are the most
suitable production company to manage this magazine as it ties in very well with
your cross ownership with ‘Box Television’ as my magazine is targeted at the
personnel whom would watch and listen to the content created by: ‘Kiss’,
‘4Music’, ‘Magic’ and ‘Smash-hits’. Kiss alone covers an area of 4.5 million people
and the station covers many towns and cities and has more 15-34 listeners than
any other station in the UK. This makes it a totally suitable audience for my
magazine, as my magazine’s target audience is appropriate to 16 -30 year olds.
Therefore, my demographic ties in with the demographic of your cross media
companies with ‘Box Television’.
You’re probably asking what the content and the aesthetics of my magazine look
like? I can assure you that my magazine is clean, fresh and will openly appeal
many people. The mode of address is relaxed, laidback and definitely connotes
the pop and R‘n’B genre with the black and white colour scheme on the front
cover and hints of colour in the typography. My magazine also has a consistent
house style; written in formal English with some colloquial language as after all
this is aimed towards the teenage/young adult age groups. The font styles and
technical elements will be consistent across all issues so that the magazine has
familiarity with the target audience. This will make it successful as having a
familiar persona makes your brand interesting and different from everybody
else. The content of my magazine encompasses an array of interesting features
including: information about new releases, breaking news in the music world,
and exclusive interviews with popular and current celebrities including lots of
imagery, colours and space for advertisements also. I’m certain it will be very
popular with music enthusiasts. With a monthly issue release, the magazine is
sure to be packed with titillating information each time, which will make it
successful because people will want to read new and exciting information each
month. It will also be an affordable price so many people can afford to buy it
when they wish.
My target audience is a range of both males and females aged 16-30 year olds
and generally classed in the ABC1 category. This again links to the demographics
of your cross ownership with the musical radio station ‘Kiss’ as 50.7% of their
audience is ABC1s aged between 15 to 34. Plus, there is nearly a 50/50 split
ratio of males and females who listen to ‘Kiss’ with 55.4% being female and the
remaining 44.6% being male. Psychographics of my target audience would be
that they like listening to music, they have several hobbies and they use a lot of
social media sites therefore they equally coincide with the ones associated with
the different productions you own.
