2. Statements of needs
–There is a gap in the market for this magazine
–There is no other underground music magazine
for Hertfordshire
–My magazine will fill that gap
3. Competition
– Competition include XXL, Billboard and Our generation music which
are more mainstream magazines in the scene
– The other sources do not allow promotion of viewers music which
gives our magazine an advantage as there is a gap in the market
– There is a gap in the market meaning that there are a limited amount
of magazines that provide the same experience
– There is a unique selling point meaning that the magazine provides
something that no other magazine provides
–
–
4. Target audience
– -teenagers from 13-19 as this is the main age group that would
be interested in the content of the magazine because of the
way that it is written
– Interested in underground rap as this is the main theme of the
magazine
– Interested in designer fashion as it links to the theme of
underground rap (this is also useful for the advertisers)
– Looking to introduce people to their music or someone else's
music
5. Form and genre
– Music magazine for Hertfordshire
– Features upcoming underground rappers
– Underground gossip and news
– Features clothes rappers are wearing
7. Resources and personnel
– Illustrators to make sure that the magazine looks as good as possible so
that they could attract buyers
– Researchers / fact checkers to make sure that the business does not get
into any legal trouble by committing defamation of character etc.
– Adobe programs as high end design programs will help the design team
alot
– Monitors
– Computers
– Printers
– Paper
–
8. Budget
– Not a big budget needed as no celebrities will be featured
meaning that the magazine will not have to pay for most of the
interviews
– Budget used to pay employees
– Budget used for promotion to make sure the magazine does as
well as possible (this maximises profits)
– A lower budget means prices can be lower
– Magazine does not contain a large amount of pages
– Magazine monetized by advertisements and investors
9. Marketing and distribution
– Location Hertfordshire as this is where the target
audience is located
– Social media advertising to reach as many people as
possible
– Giveaways to get people interested in the magazine by
giving them a chance to win something
10. Production company
– In house production company
– Small budget
– Trustworthy and experienced in this area
– Good local knowledge and experts in this music genre
11. Summary
– Why the magazine would be a good investment idea
– It has a low costs meaning there would be less of a risk
investing
– There's a gap in the market meaning it would be easier to
sell copies
– There's a unique selling point meaning it could grab
readers attention
